Germany / United Kingdom

Panels, Tracking

& General Findings

2

• Territory Panels1. Germany -

2. United Kingdom –

• Tracking1. Germany -

2. United Kingdom –

• Comparison and Conclusion

3

• Panel in existence, approximately one year• Total panel members to date : 15532• Evenly dispersed among the quadrants 27-30% (except for F25+ 13%)• 74% of panel consists of frequent moviegoers (those attending 2-3+ times per month).

• Generally recruited from a diverse number of film & non-film web sources:

1. Sony Pictures Sources• Main site• CTS newsletter email• CTS popup• CTS newsletter signup• German Spiderman site• U.S. Spiderman site• German Spiderman newsletter• MIB II Incentive Sweepstakes

2. Other Sony Family Sources • Sony Music newsletter• Sony Hardware• Sony Home Entertainment link• Sony Music banner ad

3. Non-Sony Sources • Lycos popup• Giga email newsletter• Yahoo.de emailing• Tvspielfilm.de link• Amica.de link• Cinema.de link• Prosieben.de link• RTL link• Mindmatics

PANELLaunched: 10/16/01

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• Panel in existence, approximately six months

• Total panel members to date : 4379

• Evenly dispersed among the quadrants 17-22% (except for M25+ 41%)• 53% of panel consists of frequent moviegoers (those attending 2-3+ times per month).

• To date, strictly recruited from Sony Entertainment / Film sources:

PANELLaunched: 4/22/02

• Sony Pictures Sources

1. CTS Main site popup2. Spiderman site popup3. Panic Room site popup4. CTS Newsletter emailing5. MIBII Popup6. xXx Popup

5

• Territory Methodology1. Generally Mirrors Existing Industry-wide Tracking

Studies currently in the field.• # of interviews: 400

• Frequency: Weekly

• Gender: 50% Males, 50% Females

• Sample Structure Age Weighting (13-49)* 30% Males Under 25 20% Males 25 & Older 30% Females Under 25 20% Females 25 & Older

2. Average Survey Response Rate to Date: 24% (7 week avg.)

*Since week #3 September 16, 2002

DE - TRACKING

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• General Findings (3 weeks Sept 16 – 30th, 2002)1. CTS DE or WIT tracking is generally on par with NRG.

• In terms of Films Opening and Pre-Opening, there is very little difference between WIT & NRG overall, (± 1% - 4% points)

WIT’s unaided is 1% point higher than NRG’s average (5% to 4%) WIT’s total awareness is off -2% points from NRG’s average (31% to 33%) WIT’s definite interest is 4% points higher than NRG (24% to 20%) WIT’s first choice is 1% point higher (4% to 3%) WIT’s first choice among opening & released is 1% point lower than NRG (9% to 10%)

• Generally the same holds true for Previously Released films. (± 1% - 10% ) WIT’s unaided is 10% points higher than NRG’s average (30% to 20%) WIT’s total awareness is 3% points higher than NRG’s average (74% to 71%) WIT’s definite interest matches NRG average (19% to 19%) WIT’s first choice is 2% points lower (6% to 8%) WIT’s first choice among opening & released is 1% point lower (9% to 10%)

CHOICE

DETotal

Unaided WIT

Total Unaided

NRG

% Point Diff

Total Aware

WIT

Total Aware

NRG

% Point Diff

Definite WIT

Definite NRG

% Point Diff

First Choice -

All WIT

First Choice -

All NRG

% Point Diff

First Choice - Open &

Released WIT

First Choice - Open &

Released NRG

% Point Diff

TOTAL AVG OPENING &

PRE OPENING5% 4% 1% 31% 33% -2% 24% 20% 4% 4% 3% 1% 9% 10% -1%

TOTAL AVG PREVIOUSLY

RELEASED 30% 20% 10% 74% 71% 3% 19% 19% 0% 6% 8% -2% 9% 10% -1%

AWARENESS INTEREST - AWARE

7

• General Findings Cont.2. CTS’ WIT tracking is also generally consistent on average

with NRG among U.S. and Local title averages.

• In terms of Non U.S. Titles, NRG is generally higher in terms of interest and first choice measures. (average of 8 films) WIT’s unaided is 3% points higher than NRG’s average (5% to 2%) WIT’s total awareness average is identical with NRG’s (32%) WIT’s definite interest is 3% points lower than NRG (11% to 14%) WIT’s first choice measures in general are lower overall (- 1% to 2% points)

• U.S. Titles, WIT is generally in-line with NRG averages, except in terms of definite interest, where WIT is higher (average of 26 films) WIT’s unaided is 1% point higher than NRG’s average (5% to 4%) WIT’s total awareness is 1% point lower than NRG’s (32% to 33%) WIT’s definite interest is 8% points higher (29% to 21%) WIT’s first choice matches that of NRG’s (4%) WIT’s first choice among opening & released is 2% points higher

CHOICE

Total Unaided

WIT

Total Unaided

NRG

% Point Diff

Total Aware

WIT

Total Aware

NRG

% Point Diff

Definite WIT

Definite NRG

% Point Diff

First Choice -

All WIT

First Choice -

All NRG

% Point Diff

First Choice - Open &

Released WIT

First Choice - Open &

Released NRG

% Point Diff

TOTAL AVERAGE NON

U.S. TITLES(8 f ilms) 5% 2% 3% 32% 32% 0% 11% 14% -3% 2% 3% -1% 4% 6% -2%

TOTAL AVERAGE U.S.

TITLES(26 f ilms) 5% 4% 1% 32% 33% -1% 29% 21% 8% 4% 4% 0% 16% 14% 2%

AWARENESS INTEREST - AWARE

DE PREVIOUSLY RELEASED

FILMS

8

• Territory Methodology1. Generally Mirrors Existing Industry-wide Tracking

Studies currently in the field.• # of interviews: 400

• Frequency: Weekly

• Gender: 50% Males, 50% Females

• Sample Structure Age Weighting (13-49) 25% Males Under 25 25% Males 25 & Older 25% Females Under 25 25% Females 25 & Older

2. Average Survey Response Rate to Date: 14%* (2 week average )

* Not sure exactly why it is lower, but could be due to incentives used in DE and not yet used in the UK.

UK - TRACKING

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• General Findings (2 weeks: Week of Sept 16 & Sept 30th, 2002)

1. CTS’ WIT tracking in the UK is generally higher, on average, than NRG among key tracking measures.

• In terms of Films Opening and Pre-Opening, WIT is notably higher across all key tracking measures. Unaided is 5% points higher than NRG’s average (6% to 1%) Total Awareness up 18% points over NRG (50% to 32%) Definite interest is 3% points higher than NRG (26% to 23%) First Choice is 2% points higher (5% to 3%) First choice among opening & released is 1% point lower (5% to 6%)

• Among Previously Released, WIT is notably higher in awareness and lower in interest and choice. Unaided is 29% points over NRG’s average (39% to 10%) Total Awareness is 16% points higher than NRG (84% to 68%) Definite interest is 3% points lower than NRG’s average First choice measures in general are lower overall (- 2% to 4% points)

CHOICE

UKTotal

Unaided WIT

Total Unaided

NRG

% Point Diff

Total Aware

WIT

Total Aware

NRG

% Point Diff

Definite WIT

Definite NRG

% Point Diff

First Choice -

All WIT

First Choice -

All NRG

% Point Diff

First Choice - Open &

Released WIT

First Choice - Open &

Released NRG

% Point Diff

TOTAL AVG OPENING &

PRE OPENING6% 1% 5% 50% 32% 18% 26% 23% 3% 5% 3% 2% 5% 6% -1%

TOTAL AVG PREVIOUSLY

RELEASED 39% 10% 29% 84% 68% 16% 24% 27% -3% 5% 9% -4% 9% 11% -2%

AWARENESS INTEREST - AWARE

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• General Findings Cont.

2. CTS’ WIT tracking is also higher in terms of U.S. title averages.• Among U.S. Titles, CTS is generally higher among all key

tracking measures. (average of 22 films) Note: all films on tracking for the two week time period were US titles.

• The higher tracking measures could be due to a bias coming out of the CTS-UK panel.

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• Panels & Tracking1. Germany: Generally on par with NRG

• In terms of NRG, the German tracking appears to be more comparible.

• This is probably due to the fact that the panel over this past year was recruited from a number of diverse internet sources and reflects a better cross section of the movie going marketplace.

• The difference may be due to the fact that the NRG sample is a 100% big city / phone survey and WIT’s is more nationally represented, 24% big city, 33% medium and 43% “other cities in Germany” / web based surveys.

2. UK: Need to diversify panel recruit sources• Conversely, the UK tracking averages were considerably higher than that of NRG’s.

• This is probably due to the fact that the UK sample had a higher “internet” as a source of film awareness, 23% overall compared to 16% Germany

• And due to the limited time (six months) and the initial recruit sources (100% CTS films sites), probably lead to the inflated unaided and total awareness scores on average.

Comparison and Conclusion

12

CHOICE

DETotal

Unaided WIT

Total Unaided

NRG

% Point Diff

Total Aware

WIT

Total Aware NRG

% Point Diff

Definite WIT

Definite NRG

% Point Diff

First Choice -

All WIT

First Choice -

All NRG

% Point Diff

First Choice - Open &

Released WIT

First Choice - Open &

Released NRG

% Point Diff

TOTAL AVG OPENING &

PRE OPENING5% 4% 1% 31% 33% -2% 24% 20% 4% 4% 3% 1% 9% 10% -1%

TOTAL AVG PREVIOUSLY

RELEASED 30% 20% 10% 74% 71% 3% 19% 19% 0% 6% 8% -2% 9% 10% -1%

AWARENESS INTEREST - AWARE

CHOICE

Total Unaided

WIT

Total Unaided

NRG

% Point Diff

Total Aware

WIT

Total Aware

NRG

% Point Diff

Definite WIT

Definite NRG

% Point Diff

First Choice -

All WIT

First Choice -

All NRG

% Point Diff

First Choice - Open &

Released WIT

First Choice - Open &

Released NRG

% Point Diff

TOTAL AVERAGE NON

U.S. TITLES(8 f ilms) 5% 2% 3% 32% 32% 0% 11% 14% -3% 2% 3% -1% 4% 6% -2%

TOTAL AVERAGE U.S.

TITLES(26 f ilms) 5% 4% 1% 32% 33% -1% 29% 21% 8% 4% 4% 0% 16% 14% 2%

AWARENESS INTEREST - AWARE

DE

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CHOICE

UKTotal

Unaided WIT

Total Unaided

NRG

% Point Diff

Total Aware

WIT

Total Aware

NRG

% Point Diff

Definite WIT

Definite NRG

% Point Diff

First Choice -

All WIT

First Choice -

All NRG

% Point Diff

First Choice - Open &

Released WIT

First Choice - Open &

Released NRG

% Point Diff

TOTAL AVG OPENING &

PRE OPENING6% 1% 5% 50% 32% 18% 26% 23% 3% 5% 3% 2% 5% 6% -1%

TOTAL AVG PREVIOUSLY

RELEASED 39% 10% 29% 84% 68% 16% 24% 27% -3% 5% 9% -4% 9% 11% -2%

AWARENESS INTEREST - AWARE

CHOICE

Total Unaided

WIT

Total Unaided

NRG

% Point Diff

Total Aware

WIT

Total Aware

NRG

% Point Diff

Definite WIT

Definite NRG

% Point Diff

First Choice -

All WIT

First Choice -

All NRG

% Point Diff

First Choice - Open &

Released WIT

First Choice - Open &

Released NRG

% Point Diff

TOTAL AVERAGE NON

U.S. TITLES(8 f ilms) 5% 2% 3% 32% 32% 0% 11% 14% -3% 2% 3% -1% 4% 6% -2%

TOTAL AVERAGE U.S.

TITLES(26 f ilms) 5% 4% 1% 32% 33% -1% 29% 21% 8% 4% 4% 0% 16% 14% 2%

AWARENESS INTEREST - AWARE

DE