TRENDS IN DIGITAL
MARKETING TO
‘GENERATION SPONGEBOB’
GERDA VAN DAMME
DREAMMACHINE KIDS
Organizer of
The Digital Kids Marketing Congress
21 TRENDS
IN 10 VIDEOS
IN 20 MINUTES
WE LOVE KIDS
MILLENIAL MUMS
WE LOVE KIDS
MILLENIAL MUMS
KIDS ARE THE TREND
Debit Mastercard for
kids
KIDS ARE THE FUTURE
Capital Koala
WE LOVE KIDS
MILLENIAL MUMS
DIGITAL KIDS: THE PARADOX
TRANSFORM THE BRAND
HERITAGE
Free app ‘Battle train’
from Lionel trains1965 2013
THE WIRED KID
Huggies Tweet Pee
THE ATTRACTION OF THE ELDER
KIDS GROW OLD YOUNGER
Heart N Soul
CODE-MANIA AND ROBOTICS
Primo
THE KIDS IN CONTROL
THE KID IN CONTROL
IKEA Russia ‘Draw an
ad campaign’
CO-CREATION
Pleyword, Lego Ideas
3D-PRINTING
Leo The Maker Prince
THE INCLUSIVE EXPERIENCE
I LOVE MUM & DAD: THE FAMILY IN THE CENTER
FAME IS JUST ONE YOUTUBE VIDEO AWAY
THE INCLUSIVE EXPERIENCE
I LOVE MUM & DAD: THE FAMILY IN THE CENTER
FAME IS JUST ONE YOUTUBE VIDEO AWAY
THE INCLUSIVE EXPERIENCE
I LOVE MUM & DAD: THE FAMILY IN THE CENTER
FAME IS JUST ONE YOUTUBE VIDEO AWAY
THE INCLUSIVE EXPERIENCE
STARIFICATION
Persil storybooks
THE INCLUSIVE EXPERIENCE
I LOVE MUM & DAD: THE FAMILY IN THE CENTER
FAME IS JUST ONE YOUTUBE VIDEO AWAY
I LOVE MUM AND DAD
FUN: PLAY, HUMOUR, MUSIC
NEW HEROES
BLURRING GENERATIONS
FUN: PLAY, HUMOUR, MUSIC
NEW HEROES
BLURRING GENERATIONS
KIDS & PLAY
Lego Minecraft
FUN: PLAY, HUMOUR, MUSIC
NEW HEROES
BLURRING GENERATIONS
NEW HEROES
Fanta (& Bob Lennon)
> 1 mio followers in
the French-speaking
world
FUN: PLAY, HUMOUR, MUSIC
NEW HEROES
BLURRING GENERATIONS
IT’S A HYBRID WORLD
IMMERSIVE EXPERIENCES
AUGMENTED REALITY
Sony Wonderbooks
IT’S A HYBRID WORLD
Interactive Barbie
EPHEMERE: IT’S ABOUT THE EXPERIENCE
HELPFUL / EDUCATING BRANDS
EDUCATING BRANDS
Brazilian bank Confia
and the artist Mauricio
de Souza.
CO-MARKETING
OPPORTUNITIES
Burger King Paraguay
and publishing house
Alfaguara
DIGITAL DISTRIBUTION
CROSS CHANNEL APPROACH
APP STORE OPTIMIZATION (ASO)
BIG DATA
DIGITAL DISTRIBUTION
CROSS CHANNEL APPROACH
APP STORE OPTIMIZATION (ASO)
BIG DATA
• The reading of books diminishes at the age that the use of new media rises.
– Frequency, total time and attitude
– Key age = 11
• BUT: reading remains favourite activity. Within new media activities, only gaming (boys!) higher in top 10.
• Television remains king and outnumbers both reading and any new media.
• Conclusion: if your product is the book and not the paper, then market this product by distributing it digitally.
Some key facts from ‘Zijn digikids nog
boekenbeesten’ (NL, 2014)
DIGITAL DISTRIBUTION
CROSS CHANNEL APPROACH
APP STORE OPTIMIZATION (ASO)
BIG DATA
CROSS-CHANNEL APPROACH
DIGITAL DISTRIBUTION
CROSS CHANNEL APPROACH
APP STORE OPTIMIZATION (ASO)
BIG DATA
TIME FOR A RECAP...
WE LOVE KIDS
MILLENIAL MUMS
DIGITAL KIDS: THE PARADOX
WIRED KIDS
THE ATTRACTION OF THE ELDER
KIDS IN CONTROL
FAME IS JUST ONE YOUTUBE VIDEO AWAY
THE INCLUSIVE EXPERIENCE
I LOVE MUM & DAD: THE FAMILY IN THE CENTER
FUN: PLAY, HUMOUR, MUSIC
NEW HEROES
BLURRING GENERATIONS
IT’S A HYBRID WORLD
IMMERSIVE EXPERIENCES
EPHEMERE: IT’S ABOUT THE EXPERIENCE
HELPFUL/EDUCATING BRANDS
I LOVE MUM AND DAD
DIGITAL DISTRIBUTION
CROSS CHANNEL APPROACH
APP STORE OPTIMIZATION (ASO)
BIG DATA
@GERDAVANDAMMEwww.digitalkidsmarketing.com
[email protected]