George colony - Forrester Leweb 2011
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Transcript of George colony - Forrester Leweb 2011
© 2011 Forrester Research, Inc. Reproduction Prohibited 1
© 2011 Forrester Research, Inc. Reproduction Prohibited 2 © 2009 Forrester Research, Inc. Reproduction Prohibited
Three Social Thunderstorms
George F. Colony CEO, Forrester Research
December 8, 2011
© 2011 Forrester Research, Inc. Reproduction Prohibited 3
Thunderstorm One: Death of the Web
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P
S
N
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App Internet
PC
Web/
Cloud
© 2011 Forrester Research, Inc. Reproduction Prohibited 7
Microsoft
Oracle
SAP
Services Entrant
SAAS Horde
IBM
Software Entrant
Platform Entrant
Salesforce.com
HP
Cisco
Dell
Apple
Nokia
RIM
Renren
Baidu
Yandex
Software AG
Siemens
Deutsche Telecom Orange
Amazon
© 2011 Forrester Research, Inc. Reproduction Prohibited 8
The App Internet Ecosystems War
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Thunderstorm Two: Social Saturation
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Social adoption in Europe and the US
74% 73%
79%
82% 81% 86%
0%
20%
40%
60%
80%
100%
2009 2010 2011
Social adoption (EU7) Social adoption (US)
Base: Online adults
Source: European Technographics Online Benchmark Survey, Q3 2011 and the North American Technographics
Online Benchmark Survey, Q3 2011
© 2011 Forrester Research, Inc. Reproduction Prohibited 15
73% 76% 78% 79%
84% 85% 87%
95%
76%
85%
93%
86% 88% 93% 94% 95% 97% 98% 98%
0%
20%
40%
60%
80%
100%
120%
Social adoption
Source: Forrester Research
Base: Online adults
Urban data only
© 2011 Forrester Research, Inc. Reproduction Prohibited 16
What saturation means
Yes, we are in a bubble…for social startups
We are moving to a post social (POSO) world
POSO startups will dominate.
© 2011 Forrester Research, Inc. Reproduction Prohibited 17
Thunderstorm Three: Enterprise
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5%
24%
22%
25%
25%
0% 5% 10% 15% 20% 25% 30%
Don't know
Not interested
Interested but no plans
Planning to implement
Implemented
Most companies are moving towards social
What are your firm’s plans to adopt a social media platform?
Source: Forrsights Global Budgets And Priorities Tracker Survey, Q2 2011
Base:2,741 technology decision-makers
72%
© 2011 Forrester Research, Inc. Reproduction Prohibited 19
Why enterprise social?
Better customer interaction (31%)
Customer self-service (19%)
Fosters internal and external collaboration (18%)
Source: Forrsights Global Budgets And Priorities Tracker Survey, Q2 2011
Base:2,741 technology decision-makers
© 2011 Forrester Research, Inc. Reproduction Prohibited 20
What enterprise means
Beyond Sharepoint…lies the next wave of social opportunity
A rich and growing professional service market emerges
A major test of marketing and BT collaboration
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When the skies clear…
A new social platform – App Internet
New social players – POSO
New social opportunities – Enterprise
Social will thrive, but in an evolved form.
© 2011 Forrester Research, Inc. Reproduction Prohibited 22