[Genius Shan Highlands Coffee]Ngwe TUN, Founder/OwnerAung Nay Lin Htun Co., Ltd

Local Specialty Coffee with Conscience

Genius Shan Highlands Coffee

• A social enterprise and responsible business which is running for Danu Hill Tribe Development.

• Passionate to promote Value Added Products from raw Agriculture product

• Family invested under Aung Nay Lin Htun Co., Ltd• 🌱 seed2LAB Coffee Supplier.☕• Started in Late 2012.• Employed 30 staffs• organized over 100 farmers

Genius Shan Highlands Coffee• Coffee Nursery, Plantation, Processing, Roaster & Dry Mill based

in Ywar Ngan Township, Southern Shan State.• Roaster, Packaging, Distribution and Café based in Yangon• Members of

World Coffee Research Cup of ExcellenceMyanmar Coffee Association andSpecialty Coffee Association of AmericaSpeciality Coffee Association of Europe

Shan Highlands

• Ywar Ngan Township, on the way to Mandalay from Taunggyi

• Ethnics Danu living there and speak dialect of Burmese

• 90% of population are farmers or agriculture producer

• 4000 ft ++, year round cool temperature• Very good climate for Coffee and fresh

produce.• 75 miles far from Mandalay, 80 miles far

from Taunggyi

?I have big Question MarkWhy they are so poor

Evaluate, Educate and Empower (3E)

• Income depends on Quality in Agriculture Industry.• Quality of Products and Value added methods will generate

more incomes• We Evaluate traditional process in coffee and current situation• We Educate farmers to use good agriculture practice and

farms controls• We Empower farmers to use machinery and testing machines

Beyond Quality Coffee Beans

• Who are our customer?– Coffee Fans in local, Expats Community in Yangon and Travelers

• How to distribute?– Branding as Product of Myanmar and Packed with International Style– Presenting in community events (Free Catering/Serving our coffee)– Shelf in the mini-markets and Souvenir Shops in Travel Spot– Café is the main area to drink our coffee.– We supply coffee brew machines and accessories

• Contribute to Community– We contribute 10% income to Danu Hill Tribe Development– Give away Seeds, Technologies and Training.

We promote direct trade.

Creating Job Opportunities for Women

Our Dream

• Organic Certification, Fair Trade Certification.• Responsible Business.• Sustainable Business.• Environmental Friendly Business.

Our Dream

• Export healthy quality product of Myanmar.• Drinking more Coffee, Growing more Trees/Forest.• We want to strike Farmer poverty with quality product.

Challenges

• Legal Framework/Regulations for SME• Investor/Financing• Basic Infrastructure• Skilled Labour/Technologies• Distribution Channel• Research and Development

Coffee Training

English Speaking Training

Empowerment by Genius Coffee

Crowd-Funding Project for Working Capital• We have an ongoing crowd-funding program (Genius Farm Partner) for

our fans who want to own a small piece of the Genius mission.• We accept personal investments in Genius franchises and cash

investments as we scale up production and growth of our coffee and related value added products.

• Raised 100,000 USD and received 70,000 USD till now.

Last, not Least. • Social Enterprise• Evaluate, Educate and Empower (3E)• Fair Trade/Sustainable Business• Environmental/Ethical• Valued added Products

• Resistance with traditional methods and Market demands are big Challenges

• Genius Shan Highlands Coffee is trying to make big story for Agriculture Industry with quality of product, fair trade and value added product processing model.

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