generation x transforming: new paths, new perspectives

aam 2012jennifer caleshu, james g. leventhal, amparo leyman pino, stacey swigart

endorsed by public relations & marketing committee

how soon is now?

jennifer caleshub. 1976

who are we talking about?

19101916

19221928

19341940

19461952

19581964

19701976

19831989

19952001

20070

500,0001,000,0001,500,0002,000,0002,500,0003,000,0003,500,0004,000,0004,500,0005,000,000

U.S. Live Births

Births

Sources: Department of Health and Human Services, National Center for Health Statistics, web: www.dhhs.gov

19101916

19221928

19341940

19461952

19581964

19701976

19831989

19952001

20070

500,0001,000,0001,500,0002,000,0002,500,0003,000,0003,500,0004,000,0004,500,0005,000,000

U.S. Live Births

Births

Sources: Department of Health and Human Services, National Center for Health Statistics, web: www.dhhs.gov

boomers: 68,000,000

19101916

19221928

19341940

19461952

19581964

19701976

19831989

19952001

20070

500,0001,000,0001,500,0002,000,0002,500,0003,000,0003,500,0004,000,0004,500,0005,000,000

U.S. Live Births

Births

Sources: Department of Health and Human Services, National Center for Health Statistics, web: www.dhhs.gov

generation x: 59,000,000

19101916

19221928

19341940

19461952

19581964

19701976

19831989

19952001

20070

500,0001,000,0001,500,0002,000,0002,500,0003,000,0003,500,0004,000,0004,500,0005,000,000

U.S. Live Births

Births

`

Sources: Department of Health and Human Services, National Center for Health Statistics, web: www.dhhs.gov

generation y: 73,000,000

don’t you forget about me

Under 5 ye

ars

5 to 9 ye

ars

10 to 14 ye

ars

15 to 19 ye

ars

20 to 24 ye

ars

25 to 29 ye

ars

30 to 34 ye

ars

35 to 39 ye

ars

40 to 44 ye

ars

45 to 49 ye

ars

50 to 54 ye

ars

55 to 59 ye

ars

60 to 64 ye

ars

65 to 69 ye

ars

70 to 74 ye

ars

75 to 79 ye

ars

80 to 84 ye

ars

85 years

and ove

r0

5,000

10,000

15,000

20,000

25,000

2010 US Population (in thousands)

Sources: U.S. Census

welcome to paradiseor welcome to the jungle?

borncollege

jobgrad school

better job

marriedhouse

kidseven better job

retired

?

?

Stacey Swigart(the one on the left)

b. 1970

“Life moves pretty fast. If you don't stop and look around once in a while, you could miss it. ”

--Ferris Bueller’s Day Off(1986)

“Look, I know you're hurtin' now, but in time you'll realize what you've achieved.”

--The Commitments(1991)

“All we want is to be treated like human beings, not to be experimented on like guinea pigs or patronized like bunny rabbits. ”

“I say we just grow up, be adults and die.”--Heathers

(1988)

“I am looking for a dare to be great situation.”

--Say Anything

(1989) 

Lessons from a Mexican Gen Xer

Amparo Leyman Pinob. 1972

…how do I feel today…

…I have my niece’s pimples and my mother’s wrinkles…

When doves cryPrince

…crisis, crisis, crisis…Run to the Hills

Iron Maiden

…learning to do things by myself…

Dancing with myselfBilly Idol

…work to live…Girls Just Want to Have Fun

Cyndi Lauper

…making my mark as a generation…

Love is a BattlefieldPat Benatar

James G. Leventhal

Deputy Director for Development

Contemporary Jewish Museum

San Francisco, CA

b. 1969

Gen X?

A. dystopic

beyond 1984… …mid 2012

But aside from the absence of phone cameras, the people and streets of September 2001 looked pretty much identical to those of September 2011: the clothes, the hair, the cars. I mention this because it has been only in the past decade that we appear to have entered an aura-free universe in which all eras coexist at once — a state of possibly permanent atemporality given to us courtesy of the Internet. No particular era now dominates. We live in a post-era era without forms of its own powerful enough to brand the times. The zeitgeist of 2012 is that we have a lot of zeit but not much geist. I can’t believe I just wrote that last sentence, but it’s true; there is something psychically sparse about the present era, and artists of all stripes are responding with fresh strategies.

- Douglas CouplandNYTimes March 11, 2012Review Gods without Men by Hari Kunzru

B. retail safety

Target in Cali at Night

C. Utter belief in new media, even as a form of transcendentalism

D. Enjoy noise

E. Who’s driving the bus?

F. Personal Strategies

Read. Read. Read. On-subject and Off-subject. On-line and Off.

Believe You Are Great and Act it!

Horizontalization of the Organization

Burgelman’s Emergent Strategy and the Intel Model: “Let Chaos Reign… …Rein in Chaos”

Impact and Accountability

The Challenge of Discipline (Collins)

Do Unto Others,as you would have done unto you

right here, right nowjesus jones

the new normal

what’s so funny ‘bout peace love & understanding

elvis costello

collaboration

conduit for salepavement

new business models

ball & chainsocial distortion

mentorship & apprenticeship

should i stay or should i gothe clash

grad school, private sector, social entrepreneurship

asking for ithole

leadership

it’s the end of the world as we know it

r.e.m.

what do you want to talk about?