Generating Sales Growth Across Campus TRENTU …...2016 –StarRez • Piloted Vending • Expanded...
Transcript of Generating Sales Growth Across Campus TRENTU …...2016 –StarRez • Piloted Vending • Expanded...
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Generating Sales Growth Across Campus –TRENTU CARD OFFICE
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I N T R O D U C T I O N S
Patti KiddManager, TrentU Card Program
Mark MurdochDirector, Food Services
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About Trent University
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About Trent University
Peterborough, Ontario
#1 Primarily Undergraduate University in Ontario for last 8 years
3 Campuses – Symons, Traill and Durham
9,000 FTE
Primary undergraduate
Programs in Education, Nursing, Forensics, Pre-Med, Law
Oxford College System
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Ancillary StructureHousing, Food Services, TrentU Card
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FIRST YEAR STUDENT EXPERIENCE
• First Year Residence Guarantee
• 1,736 Beds
• Mandatory Dining Plans
• Trent Cash – Debit system on Campus
• Card Office – separate budget unit, reports to
Director, Foodservices
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TrentU Card
• Student ID, Athletics, Library, Dining Plans, Employee Flex Benefits
• Door access
• 300+ devices
• 9 Foodservice locations on campus
• 10 off campus food partners
• Vending, Campus Store, taxi service
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TrentU Card Operations
• Canada’s First Digital Transit Pass
• 1.25 FTE
• ITC Systems and Volante
• Focused on growing program organically and took our time
• Continued to increase revenue and add new services each year
• 2013/2014 Trent Cash Deposits were $144,000 and NOW…
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Over $7 million in transactions per year*includes dining plan sales
Over 817,000 transactions per year
$3.3 million in Trent Cash Deposits 2018/2019
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Contributors to Success
How did we do it?
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Early Stages – 2013, 2014
• $9.00 Student Card Fee – per student, per year
• Started with Services that were needed by students e.g. Door Access, Print, Copy
• Added Staff Benefits to card
• Bookstore/Campus Store
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Which led to……..
$2.3 million in transactions per year
582,650 transactions per year
$144,000 Trent Cash Deposits
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2015 – Off Campus
• Off-Campus Pilot based on student survey – 3 locations
• $200 Trent Cash component as part of Dining Plan
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Which led to……..
$4.1 million in transactions per year
680,300 transactions per year
$720,000 Trent Cash Deposits
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2016 – StarRez
• Piloted Vending• Expanded off-campus merchants• StarRez – partnered with Housing and
Student Accounts on Dining Plan Module – adapted it for use with Trent Cash
• Student Options: $0, $1,000, $2,000, $3,000
• The amounts selected above are billed directly to student account
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Which led to……..
$6.3 million in transactions per year
876,000 transactions per year
$2.85 million Trent Cash Deposits
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2017 – Present
• StarRez Deposits options: $0, $750, $1,500, $2,500, $3,500
• Added Taxi Service
• Digital Transit Pass
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Which led to……..
Over $7 million in transactions per year
Over 817,000 transactions per year
$3.3 million Trent Cash Deposits
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Trent Cash Deposits and Sales
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
2014 2015 2016 2017 2018
Trent Cash Deposits Trent Cash Sales
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Contributors to Success - Relationships
• Housing – StarRez• Finance – Student Accounts – allowing billing to student account• Finance – refunding credits from student account to Trent Cash• IT – support, maintaining systems• HR – staff flexible benefits• Academic Departments – going cashless e.g. Nursing • Off-Campus Partners
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Contributors to Success – Card Office
• Service Focused attitude• Being helpful and flexible• Identifying opportunities for enhanced card use e.g. digital
transit pass• Full and automatic carry-forward of any remaining Dining Plan
and Trent Cash balance at year-end• Full Refund of Trent Cash, by request upon withdrawal or
graduation• No forced participation on campus
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Resulting Impact on Sales and Revenue
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Trent Cash Sales at Dining Halls
2013 2014 2015 2016 2017
$63,000 $135,000 $231,000 $323,000 $435,000
0
100000
200000
300000
400000
500000
2013 2014 2015 2016 2017
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Trent Cash Sales at Campus Store
2013 2014 2015 2016 2017
$29,000 $42,000 $125,000 $1.1 Million $1.35 Million
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
2013 2014 2015 2016 2017
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Trent Cash Commission
2013 2014 2015 2016 2017
$3,300 $6,300 $18,000 $150,000 $173,000
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
200000
2013 2014 2015 2016 2017
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Off-Campus Sales 2017
Merchant A Merchant B Merchant C
$143,000 $80,000 $73,000
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CONTACT INFORMATION
Patti KiddManager, TrentU Card [email protected]
Mark MurdochDirector, Food [email protected]
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QUESTIONS?