Generating Revenue Through Advanced Site Search and...
Transcript of Generating Revenue Through Advanced Site Search and...
© ZEON SOLUTIONS INC.
Generating Revenue Through Advanced Site Search and Navigation FEBRUARY 29, 2012
IntroductionsZeon Solutions
Jenny Hagemann, Business Development Manager
414-847-1145
Milwaukee HQ
Seattle Regional
AgendaEndeca Background & Why Endeca Enzo?
Customers & Case Studies
Endeca Enzo Capabilities & Use Cases
o Search
o Searchandising
o Navigation
Search and the eCommerce Lifecycle
Zeon’s Endeca Enzo Offering
Magento Plug-In for Enzo
Q & A
Endeca Background
Founded 1999
Headquartered in Cambridge (MA)
No. 1 Commerce Search Provider In The World
$100M+ as single entity and recently aquired by Oracle
Powers 70%+ top 500 retailers
Average annual growth rate last five years > 60%
Endeca converts browsers into buyers
Endeca Customers
Endeca powers top B2C retailers
Endeca Customers
• Endeca powers top B2B retailers
Endeca | Boosts All Key Retail MetricsSEO
20-50% more visitors from
Google & higher target
keyword rankings
Time-to-Market Weeks shaved off
launching campaigns and
site changes
IT Management
Costs
Lower hardware
requirements & IT focus on
more strategic projects
Bounce Rates10-50% more visitors
stay once they arrive
Conversion Rates20-100% more browsers
become customers
Order Value10-60% higher
average order value
Endeca Enzo
Based on Zeon‘s 8+ years of executive level experience with the
product
SaaS version of the SAME Endeca InFront technology suite, but
for the SMB market
Allows Magento customers to have a partner with SEARCH and
eCOMMERCE domain knowledge under one umbrella
Endeca Enzo Key Components
Customers can more easily find the best product, making them more likely to complete a purchase
Key Components Ctd.
Extending Endeca’s world-class search and merchandizing “searchandizing” platform
Integrating enterprise search with Magento for a total eCommerce
solution
Compliments Client IT & Marketing Goals
Through an affordable, SaaS model for SMB market
In as little as 2 business days for search (via Zeon extension)
Conversion Rates, Speed of Development, Order Size, Data-Driven Result
Ecommerce Customer Life-Cycle
Page 11
4Key Components4Optimize
1
Attract
2 Engage
3
Convert
Attract| Publish & Optimize More Pages
Increases page rankings
Indexes more pages
Optimizes paid search terms
Adapts as data changes
SEO Module
http://site.com/cameras/accessories/lens/sony/instock
http://site.com/cameras/accerssories/lens/sony/clearance
http://site.com/cameras/binoculars
http://site.com/digitalcameras/compact/canon
http://site.com/computers/laptops/dualcore/windowsvista
…
URLs optimized for natural search rankings
Sitemap based on all possible valid combinations
Endeca Search
Informative content & reviews
Data-driven spell correction
More relevance strategies
Innovative search-ahead
Engage | Robust Search
Engage | Next Level of Guided Navigation
User Profiles
User-defined tags
Inventory
Taxonomy & Product Attributes
Taxonomy & Product Attributes
User-defined tags
User profiles
Online & In-store Inventory
Endeca Guided Navigation
Convert | Relevant Promotions Everywhere
Sales data
Site analytics
Inventory
Customer data
Reviews
User ratings
Buying Guides
Articles & FAQs
In-context promotions anywhere on the site
Integrate promotions with eCommerce system (Magento)
Based on any data
Dynamic Merchandising
Endeca Enzo Capabilities - Search
Powerful commerce search Relevance Ranking
Spelling Correction
Auto Suggestion
Keyword Re-direct
Rule based Re-directs
Multi-Search Interface
Support Multiple Sites & Multichannel
Type-ahead
Endeca Capabilities - Searchandizing
Targeted customer experience
Powerful Searchandising
Targeted search results
Targeted search results behavior
Targeted promotions
Targeted content (Spot lighting, etc.)
Centralized Merchandising
Page builder (templates & cartridges)
SEO adds icing to the cake
Friendly URLs
Sitemap Generator
Endeca Enzo Capabilities - Navigation
Deliver same results for consistent:
Site Navigation
Search Navigation
Merchandizing
Endeca Enzo Extension
Key Features
• Turn On Endeca For Site Search instead of Default Magento For Site Search
• Enter All Required Endeca Enzo Configuration Via Admin
– Endeca Enzo Host & Port Information
– Endeca Data Extract Setup
– Endeca Data Extract Schedule Setup
– Endeca Data Indexing Schedule Setup
Goal is to allow users to setup Endeca within 2 business days
Q & A
• Zeon Solutions
• Jenny Hagemann, Business Development Manager
• 414-847-1145