Catalin EmilianGemius

Chisinau, 03.09.2012

Moldovan Internet Landscape

First audience data

Different types of data combined:•Traffic data•Panel data•Establishment study

Mobile apps

Hybrid approach to internet measurement

Gemius was the first research company to successfully operate a hybrid methodology and is the true pioneers of this approach

Concept of hybrid measurement was presented by Gemius on ESOMAR conference Wordwide Audience Measurement in Los

Angeles, USA 2003

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,

JIC Standard: Poland, Czech Republic, Slovakia, Hungary, Slovenia, Turkey, Israel, Denmark, Ukraine, Belarus, Moldova.

De facto currency: Lithuania, Latvia, Estonia, Bulgaria, Bosnia, Croatia

Start-up: Russia, Serbia, MENA (UAE, KSI, Egypt, Lebanon, Jordan, Syria, Kuwait, Morocco, Tunisia)

Gemius as the currency in online measurement

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Moldovan internet

50,5%Internet penetration

1 502 637Internet Users

1,3 mln EUROnline AdSpends 2011

≈ 1 EUROnline Adspends per Internet User

Source Online Adspends 2011 Zenith Optimedia

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Moldovan Internet market among other

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Moldovan Internet market among other

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Moldovan Internet – main characteristics

1 502 637 internet users

1054 page views per internet user

24 h 28 minutes spent by one internet user per month

Source: BATI Internet Audience Measurement, gemiusAudience July 2012.

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Moldovan Internet – main characteristics

54% of Moldovan online audience are men, 46% - women

Source: BATI Internet Audience Measurement, gemiusAudience July 2012.

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Moldovan Internet – main characteristics

Only 47 % of page views are made by men; women browse more

Source: BATI Internet Audience Measurement, gemiusAudience July 2012.

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Moldovan Internet – main characteristics

Men spend significantly less time online than women

29:32

20:06

Source: BATI Internet Audience Measurement, gemiusAudience July 2012.

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Moldovan Internet – main characteristics

Age group 20-29 is most represented on the internet

Source: BATI Internet Audience Measurement, gemiusAudience July 2012.

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Moldovan Internet – second youngest population in CEE

Share of people in the age group 15-34

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Moldovan Internet – main characteristics

Among education groups higher education group is most present online, however online activity decreasing with education

Source: BATI Internet Audience Measurement, gemiusAudience July 2012.

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Moldovan Internet – high share of best educated users

Share of people with higher education

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Top websites in Moldova

Source: BATI Internet Audience Measurement, gemiusAudience July 2012.

THANK YOU

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Contact:

Catalin EmilianCountry Manager Romania & Moldovacatalin.emilian@gemius.com