Gebrüder Dassler Schuhfabrik

A pair of Adidas Samba football trainers.

Adolf "Adi" Dassler started to produce his own sports shoes in his mother's wash kitchen

inHerzogenaurach, Bavaria after his return from World War I. On 1 July 1924, his brother Rudolf

"Rudi" Dassler joined the business, which became Gebrüder Dassler Schuhfabrik (Dassler

Brothers Shoe Factory) and prospered. The pair started the venture in their mother's laundry,

[6]:5but, at the time, electricity supplies in the town were unreliable, and the brothers sometimes

had to use pedal power from a stationary bicycle to run their equipment.[7]

By the 1936 Summer Olympics, Adi Dassler drove from Bavaria on one of the world's first

motorways to the Olympic village with a suitcase full of spikes and persuaded U.S. sprinter Jesse

Owens to use them, the first sponsorship for an African American. Following Owens's haul of four

gold medals, his success cemented the good reputation of Dassler shoes among the world's most

famous sportsmen. Letters from around the world landed on the brothers' desks, and the trainers

of other national teams were all interested in their shoes. Business boomed and the Dasslers

were selling 200,000 pairs of shoes each year before World War II.[8]

Late in World War II, the shoe factory shifted to production of the Panzerschreck anti-tank

weapon.[9]

[edit]Company split

Both brothers joined the Nazi Party, but Rudolf was slightly closer to the party. During the war, a

growing rift between the pair reached a breaking point after an Allied bomb attack in 1943 when

Adi and his wife climbed into a bomb shelter that Rudolf and his family were already in: "The dirty

bastards are back again," Adi said, referring to the Allied war planes, but Rudolf was convinced

his brother meant him and his family.[10] After Rudolf was later picked up by American soldiers and

accused of being a member of the Waffen SS, he was convinced that his brother had turned him

in.[7]

The brothers split up in 1947,[11] with

Rudi forming a new firm that he called Ruda – from Rudolf Dassler, later

rebranded Puma

and Adi forming a company formally registered as adidas AG from Adi Dassler on 18

August 1949. The acronym All Day I Dream About Sport, although sometimes considered the

origin of the adidas name, was applied retroactively, which makes it a backronym. The name

is actually a portmanteau formed from "Adi" (a nickname for Adolf) and "Das" (from

"Dassler").[1]

[edit]The Tapie affair

Bernard Tapie, a former French businessman who once owned Adidas but has since relinquished his control over

the company due to debt

This section needs additional citations for verification. Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (October 2010)

After a period of trouble following the death of Adolf Dassler's son Horst Dassler in 1987, the

company was bought in 1989 by French industrialist Bernard Tapie, for ₣1.6 billion (now

€243.918 million), which Tapie borrowed. Tapie was at the time a famous specialist of rescuing

bankrupt companies, an expertise on which he built his fortune.

Tapie decided to move production offshore to Asia. He also hired Madonna for promotion. He

sent, from Christchurch, New Zealand, a shoe sales representative to Germany and met Adolf

Dassler's descendants (Amelia Randall Dassler and Bella Beck Dassler) and was sent back with

a few items to promote the company there.

In 1992, unable to pay the loan interest, Tapie mandated the Crédit Lyonnais bank to sell Adidas,

and the bank subsequently converted the outstanding debt owed into equity of the enterprise,

which was unusual as per the prevalent French banking practice. The state-owned bank had tried

to get Tapie out of dire financial straits as a personal favour to Tapie, it is reported, because

Tapie was Minister of Urban Affairs (ministre de la Ville) in the French government at the time.

In February 1993, Crédit Lyonnais sold Adidas to Robert Louis-Dreyfus, a friend of Bernard Tapie

for a much higher amount of money than what Tapie owed, 4.485 billion (€683.514 million) francs

rather than 2.85 billion (€434.479 million). Tapie later sued the bank, because he felt "spoiled" by

the indirect sale.[citation needed]

Robert Louis-Dreyfus became the new CEO of the company. He was also the president

of Olympique de Marseille, a team Tapie had owned until 1993.[citation needed]

Tapie filed for personal bankruptcy in 1994. He was the object of several lawsuits, notably related

to match fixing at the football club. During 1997, he served 6 months of an 18-month prison

sentence in La Santé prison in Paris. In 2005, French courts awarded Tapie a €135 million

compensation (about 886 million francs).[citation needed]

[edit]Post—Tapie era

An Adidas casual shoe, with the company's distinctive three parallel bars

In 1994, combined with FIFA Youth Group, SOS Children's Villages became the main beneficiary.

In 1997, Adidas AG acquired the Salomon Group who specialized in ski wear, and its official

corporate name was changed to Adidas-Salomon AG because with this acquisition Adidas also

acquired the Taylormade Golf company and Maxfli, which allowed them to compete with Nike

Golf.

In 1998, Adidas sued the NCAA over their rules limiting the size and number of commercial logos

on team uniforms and apparel. Adidas withdrew the suit, and the two groups established

guidelines as to what three-stripe designs would be considered uses of the Adidas trademark.

In 2003, Adidas filed a lawsuit in a British court challenging Fitness World Trading's use of a two-

stripe motif similar to Adidas's three stripes. The court ruled that despite the simplicity of the

mark, Fitness World 's use was infringing because the public could establish a link between that

use and Adidas's mark.[12]

In September 2004, top English fashion designer Stella McCartney launched a joint-venture line

with Adidas, establishing a long-term partnership with the corporation. This line is a sports

performance collection for women called "Adidas by Stella McCartney",[13] and it has been

critically acclaimed.[14]

Also in 2005, on 3 May, Adidas told the public that they sold their partner company Salomon

Group for €485m to Amer Sports of Finland. In August 2005, Adidas declared its intention to buy

British rival Reebok for $3.8 billion (US$). This takeover was completed with partnership in

January 2006[1] and meant that the company would have business sales closer to those of Nike in

North America. The acquisition of Reebok would also allow Adidas to compete

with Nike worldwide as the number two athletic shoemaker in the world.[15]

Adidas has global corporate headquarters in Germany, and many other business locations

around the world such as Portland OR, Hong Kong, Toronto, Taiwan, England, Japan, Australia,

and Spain. Mainly sold in the U.S., Adidas makes lots of assets from these countries and is

expanding to more oversea countries.

In 2005, Adidas introduced the Adidas 1, the first ever production shoe to utilize

a microprocessor. Dubbed by the company "The World's First Intelligent Shoe", it features a

microprocessor capable of performing 5 million calculations per second that automatically adjusts

the shoe's level of cushioning to suit its environment. The shoe requires a small, user-replaceable

battery that lasts for approximately 100 hours of running. On 25 November 2005, Adidas released

a new version of the Adidas 1 with an increased range of cushioning, allowing the shoe to

become softer or firmer, and a new motor with 153 percent more torque.[citation needed]

On 11 April 2006, Adidas announced an 11-year deal to become the official NBA apparel

provider. They will make NBA, NBDL, and WNBAjerseys and products as well as team-coloured

versions of the "Superstar" basketball shoe. This deal (worth over $400 million) takes the place of

the previous 10-year Reebok deal that was put in place in 2001.

[edit]Products

[edit]Running

A pair of Adidas Response Cushion 18running trainers.

Adidas currently manufactures several running shoes, including the adiStar Salvation 3, the

adiStar Ride 3 (the replacement for the adiStar Cushion 6), the Supernova Sequence 4 (the

replacement for the Supernova Control 10), and the Supernova Glide 3, among others. In

addition, their performance apparel is widely used by runners. Adidas also uses kangaroo leather

to make their more expensive shoes.[16][17]

[edit]Football (soccer)

One of the main focuses of Adidas is football kit and associated equipment. Adidas remain a

major company in the supply of team kits for international football teams.

Adidas also makes referee kits that are used in international competition and by many countries

and leagues in the world. The company has been an innovator in the area of footwear for the

sport, with notable examples including development of the Copa Mundial moulded boot used for

matches on firm dry pitches for almost forty years. The studded equivalent was named World Cup

follow in celebration of the 1978 tournament won by Argentina, one of the nations it supplied at

the time. Some of the most famous football teams are currently sponsored by Adidas.

Adidas became renowned for advancing the Predator boot design developed by ex-Liverpool and

Australian international player Craig Johnston. This design featured a ribbed rubber structure for

the upper leather of the shoe, used to accent the movement of the ball when struck; highly skilled

players claimed they were able to curve the flight of the ball more easily when wearing this new

contoured design.[citation needed] The Predator also features the Craig Johnston-invented Traxion sole.

FIFA, the world governing body of football, commissioned specially designed footballs for use in

its own World Cup tournaments to favour more attacking play. The balls supplied for the 2006

World Cup, the Teamgeist, were particular noteworthy for their ability to travel further than

previous types when struck, leading to longer range goal strikes that were intended to increase

the number of goals scored. Goalkeepers were believed to be less comfortable with the design,

claiming it would move significantly and unpredictably in flight.

Adidas also introduced another new ball for the 2010 World Cup. The Jabulani ball was designed

and developed by Loughborugh University in conjunction with Chelsea FC. It received much

criticism from players, managers and pundits for being too hard to control. The lighter and more

aerodynamic ball led to many shots and passes being over hit. The Jabulani was widely blamed

for the low numbers of long range goals or even remotely accurate attempts in the opening stage

of the tournament.

As well as the aforementioned Predator boot, adidas also manufacture

the F50 and adiPure range of football boots.

Adidas also provides apparel and equipment for all teams in Major League Soccer.

[edit]Tennis

Professional tennis player Andy Murray.

Adidas has sponsored tennis players and recently introduced a new line of tennis racquets. While

the Feather is made for the "regular player", and the Response for the "club player", Adidas

targets the "tournament player" with the 12.2 oz Barricade tour model.[18] Adidas sponsors the

following professional players with mainly clothing apparel and footwear: Ana Ivanović, Andy

Murray, Maria Kirilenko, Caroline Wozniacki, Justine Henin, Jo-Wilfried Tsonga, Daniela

Hantuchová, Alicia Molik, Fernando Verdasco, Gilles Simon, Fernando González, Flavia

Pennetta,Laura Robson, Melanie Oudin, and Sorana Cîrstea. Adidas tennis apparel contains the

ClimaCool technology found in other athletic jerseys and shoes.[19]

In November 2009 World Number 4 Andy Murray was confirmed as Adidas's highest paid star

with a 5 year contract reported to be worth $24.5m.[20]

Players sponsored by Adidas can take advantage of the Adidas Player Improvement Program,

where the company provides coaches, fitness trainers and sports psychologists to players in

order to further their careers. The program includes legendary coaches such as Darren

Cahill and Sven Groeneveld.

In Cincinnati, at the ATP Tennis Tournament in Mason, they have also sponsored the ball-boy

and ball-girl uniforms.

[edit]Golf

adidasGolf is part of adidas, a German-based sports apparel manufacturer and part of the adidas

Group, which consists of Reebok sportswear company, TaylorMade-adidas golf company,

andRockport. The adidas Group is one of the global leaders in the sporting goods industry

offering a wide range of products around the three core segments of adidas, Reebok, and

TaylorMade-adidas Golf. adidasGolf sells and manufactures adidas-brand golf apparel, footwear,

and accessories.

Company Timeline:

In 1997, Adidas AG acquired the Salomon Group who specialized in alpine ski wear, and its

official corporate name was changed to adidas-Salomon AG because with this acquisition Adidas

also acquired the TaylorMade Golf company and Maxfli, which allowed them to compete with

Nike Golf. Salomon sold its controlling interest in TaylorMade and its other sports equipment

companies to global giant Adidas AG.

In 1998, Adidas Golf USA moved its business operations from Tualatin, Oregon, to the Carlsbad,

California headquarters of TaylorMade Golf, acquired by adidas-Salomon. adidasGolf USA had

30 employees to relocate. Carlsbad is also the headquarters of one of its primary

competitors, Callaway Golf Company.

In 1999, TaylorMade and AdidasGolf USA, were merged into a new company—called

TaylorMade-Adidas Golf—with world headquarters in Carlsbad. Mark King was named president

of the company he had begun his career with in 1981 as a sales representative after a short stint

as vice president of sales and marketing at Callaway Golf Ball Co. in 1998.

In November 2008, Ashworth (clothing) became a wholly owned subsidiary of TaylorMade-Adidas

Golf, complementary to the synthetic performance fabrics of Adidas Golf.

Product:

Adidas Golf sells apparel, footwear, and accessories for men, women, and youth. Men’s

equipment includes footwear, shirts, shorts, pants, outerwear, base layer and eyewear. Women’s

equipment includes footwear, shirts, shorts, skirts, pants, outerwear, base layers, and eyewear.

Youth equipment includes both boys and girls footwear, apparel, and eyewear.

[edit]Cricket

Indian cricketer Sachin Tendulkar, batting with his personalized Adidas Bat.

In the 1990s, Adidas signed world's iconic batsman Sachin Tendulkar of India and made shoes

for him.[21] Tendulkar continues to wear Adidas shoes while playing matches. Since 2008, Adidas

has sponsored the cricket bat used by Sachin Tendulkar. It created a new cricket bat, 'Adidas

Master Blaster', personalized for him.

In 2008, Adidas made their move into English cricket market by sponsoring English batting

starKevin Pietersen after the cancellation of his lifetime deal with Woodworm, when they ran into

financial difficulties.[22] The following year they signed up fellow England player Ian

Bell, Pakistanopening batsman Salman Butt and Indian Player Ravindra Jadeja. Having made

cricket footwear for many years, the company finally entered the field of bat manufacture in 2008

and their products are available in the Incurza, Pellara and Libro ranges.

Adidas also manufactures the uniforms worn by both the England cricket team and the Australian

cricket team. Adidas signed partnership with Cricket South Africa in 2011 and the uniforms worn

by South African Cricket Team during and after Cricket World Cup 2011 will be manufactured by

Adidas.[23] They also sponsored the South Korea national cricket team.

In the Indian Premier League (IPL), Adidas are the official apparel sponsor for the teams Mumbai

Indians, Delhi Daredevils and Pune Warriors India.[24][25]

[edit]Basketball

Adidas has been a longtime basketball shoe manufacturer and is one of the leading basketball

brands in the world. They are most famous for their iconic Superstar and Pro Model shoes,

affectionately known as "shelltoes" for their stylized hard rubber toe box. These were made very

popular in the 1980s hip hop streetwear scene alongside Adidas's stripe-sided polyester suits.

Adidas is also the current outfitter of all 30 franchises in the National Basketball

Association (replacing the Reebok brand after the merger) and sponsors numerous players past

and present like Kareem Abdul-Jabbar and Tracy McGrady, as well as Dwight Howard, Chauncey

Billups, Derrick Rose, Eric Gordon, Michael Beasley, Josh Smith and Tim Duncan. Adidas used

to endorse Kobe Bryant with the Adidas Equipment KB8 as his first signature shoe, and stopped

endorsing him in 2003. The company also endorsed Kevin Garnett, until he opted out of his

contract in 2010; he is currently endorsing Anta. Lebron James also wore Adidas at high school.

Now he endorses Nike to date. Gilbert Arenas was an Adidas endorser until the now-infamous

gun incident last season; he is currently un-endorsed.

[edit]Lacrosse

In 2007, Adidas announced the future production of lacrosse equipment, and will sponsor the

Adidas National Lacrosse Classic in July 2008 for the top 600 high school underclassmen

lacrosse players in the United States.[26]

[edit]Rugby

All Blacks rugby jersey

Adidas make rugby balls and other rugby gear. They are the current kit and ball supplier to the

New Zealand All Blacks, Irish Munster Rugby, the Argentinian Pumas, and the South

AfricanStormers and Western Province rugby union teams among others. Adidas are also the

official match ball supplier to the Heineken Cup.

[edit]Gymnastics

Since 2000, adidas has provided men's and women's gymnastics wear for Team USA,

throughUSA Gymnastics. In 2006, Adidas gymnastics leotards for women and Adidas men's

comp shirts, gymnastics pants and gymnastics shorts have been available in the USA, with

seasonal leotards offered for Spring, Summer, Fall and Holidays. Starting in 2009, Adidas

gymnastics wear has been available worldwide through GK Elite Sportswear.[27]

[edit]Skateboarding

Adidas SB (Skateboarding) are shoes made specifically for skateboarding. Many of the shoes

Adidas previously made were redesigned for skateboarding.

Adidas Skateboarding also has a skateboarding team. The team consists of: Mark Gonzales,

Dennis Busenitz, Tim O'Connor, Silas Baxter-Neal, Pete Eldridge, Benny Fairfax, Lucas Puig,

Nester Judkins, Lem Villemin,Vince Del Valle and Jake Brown.

[edit]Baseball

Adidas has also provided baseball equipments and sponsors numerous players of Major League

Baseball and Nippon Professional Baseballin Japan.

From 1997 to 2008, Adidas sponsored New York Yankees[28].

In Japan, Adidas is the official apparel sponsor for the teams Yomiuri Giants[29] and Waseda

University.

[edit]Accessories

Adidas also designs and makes sandals, watches, eyewear, bags, baseball caps, and socks.

Adidas Fresh Impact – Limited Edition

As well, Adidas has a branded range of male and

female deodorants, perfumes, aftershave andlotions.

[edit]Marketing

Adidas, like other sports brands, is believed to engender high consumer brand loyalty. Brand

loyalty towards Adidas, Nike, Inc., Puma AG and several other sportswear brands was examined

in a recent study.[30] The study found consumers did not exhibit unduly high loyalty towards such

brands.

During the mid to late 1990s, Adidas divided the brand into three main groups with each a

separate focus: Adidas Performance was designed to maintain their devotion to the

athlete; Adidas Originals was designed to focus on fashion and life-style; and Style Essentials,

with the main group within this one being Y-3.

"Impossible is Nothing" is the current mainstream marketing slogan for Adidas. This campaign

was developed by 180/TBWA based in Amsterdam but also with significant work being done by

TBWA/Chiat/Day in San Francisco – particularly for its basketball campaign "Believe In

Five".TBWA\Chiat\Day commissioned Zane Peach[31] to produce images for 2007 international ad

campaign.

[edit]Game advertisement

The brand is featured in several games. Amiga|Commodore Amiga: Daley Thompson's Olympic

Challenge Sony Playstation: Adidas power soccer Commodore 64, ZX spectrum, Amstrad

CPC: Adidas Championship Football

[edit]Sponsorship

This section needs additional citations for verification. Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (November 2010)

Main article: List of Adidas sponsorships

Adidas is a major domestic (within Germany) and international sports and events sponsor. During

the last number of years, the Group has increased its marketing and sponsorship budget.

[32] Adidas is a key sponsor and supplier to the National Basketball Association (NBA). The

company recently unveiled a new NBA game jersey to be worn by all NBA players in games

beginning in the 2010–2011 season.

Adidas are the main sponsor and kit supplier of the highly successful New Zealand

national rugby team, the All Blacks. Adidas also are the kit supplier to the Los Pumas, the Eagles,

the Irish professional rugby union team, Munster Rugby and the French professional rugby

unionclub, Stade Français.

Adidas also sponsors and produces apparel for the rugby league club Gold Coast Titans in the

Australian National Rugby League (NRL) competition.

In cricket, the company are the main and kit sponsors sponsors of the successful Australian

Cricket Team and the England Cricket Team. They are also the main sponsors of the

Indian cricketers Sachin Tendulkar and Virender Sehwag and English cricketers Kevin

Pietersen andIan Bell. They are sponsors of the Indian Premier League teams Delhi

Daredevils and Mumbai Indians.

Adidas is the longstanding kit provider to the Germany national football team, a sponsorship that

began in 1954 and is contracted to continue until at least 2018. Adidas also sponsors the

Argentine, Japanese, Mexican, Scottish, Spanish and Colombian national football teams, among

others.[33]

Adidas are very active at sponsoring top football clubs such as R.S.C. Anderlecht, Wisła

Kraków, Rapid Vienna, Real Madrid, Aberdeen F.C.,AC Milan, Dynamo Kyiv, Metalist, Partizan

Belgrade, Chelsea, , Palmeiras , Fluminense , Bayern Munich, Rosenborg BK, West Bromwich

Albion, Stoke City F.C., Lyon, Marseille, AFC Ajax, Schalke 04, Galatasaray, Benfica, River

Plate, Los Angeles Galaxy, New York Red Bulls, Beşiktaş, Fenerbahçe, UANL

Tigres, Panathinaikos, South Melbourne FC, IFK Göteborg, Zamalek SC, Al-Ahly, Al-Hilal, Ahli

Jeddah,Caracas, Universidad de Chile, Los Millonarios, Beitar Jerusalem F.C., Albirex

Niigata, Atlético Nacional and C.D. Guadalajara.

Adidas is the apparel partner of the Collingwood Football Club and the Essendon Football Club in

the Australian Football League.

Adidas and Major League Soccer (MLS) announced a 8-year sponsorship agreement in August

2010 that will continue to make Adidas the official athletic sponsor and licensed product supplier

for the league, and to work together to expand the developmental league for MLS through 2018.

[34]

Adidas also sponsors events such as the London Marathon and Adidas Sundown Marathon in

Singapore.[35]

In the 1980s, Adidas sponsored rap group Run-D.M.C., a breakthrough idea.

For the 2008 Summer Olympics in Beijing, China, Adidas spent €70 million sponsoring the event,

amid criticisms.[36]

Adidas has also been marketing in NASCAR, sponsoring big name drivers such as Dale

Earnhardt, Jr. and Tony Stewart.

[edit]Corporate information

[edit]Current executive board

CEO Adidas-group: Herbert Hainer

Finance Adidas-group: Robin J. Stalker

CEO Adidas brand: Erich Stamminger

Global Operations Adidas-group: Glenn S. Bennett

[edit]Former management

CEO (1993–2002): Robert Louis-Dreyfus.

[edit]Financial information

Financial data in millions of euros[2]

Year 2006 2007 2008 2009 2010

Sales 10,084 10,299 10,799 10,381 11,990

EBITDA 1,078 1,165 1,280 780 1,159

Net results 483 551 642 245 567

Net debt 2,231 1,766 2,189 917 221

[edit]Criticism

As with the majority of prolific brand-based transnationals, Adidas's business practises/ethics and

commitment to worker welfare have been scrutinised and often criticised.[37][38]

[edit]2011 All Blacks Replica Rugby Jersey Pricing Controversy

Unhappy with the local price of the Adidas replica All Blacks jersey, New Zealand-based All

Blacks fans have asked for price cuts and begun purchasing the jersey from overseas vendors

after it was revealed that the local price of $NZ220 was more than twice the price offered on

some websites.[39]

Adidas has responded by enforcing cross-border agreements to stop overseas retailers from

selling to New Zealand residents. It has been labelled a public relations disaster by leading New

Zealand PR firms and Consumer advocate groups. The largest New Zealand sportswear retailer

Rebel Sport has stated it is angry and is considering selling the All Blacks Jerseys to the general

public below cost. As of August 9th 2011, Rebel Sport has decided not to stock the Adidas Rugby

Union Jumper.[40]

[edit]See also

Companies portal

List of swimwear brands

[edit]Notes

1. ^ a b c "Adidas Group History". Adidas-group.com. Retrieved 26 September 2010.

2. ^ a b c d e f g "Annual Report 2010". Adidas. Retrieved 31 March 2011.

3. ^ "Adidas, Deutsche Telekom, Infineon: German Equity Preview".Bloomberg L.P.. 16

January 2008. Retrieved 26 January 2008.

4. ^ Smit, Barbara (2007). Pitch Invasion, Adidas, Puma and the making of modern sport.

Penguin. p. 44. ISBN 0-14-102368-6.

5. ^ Simon Chadwick, Dave Arthur (2007). International cases in the business of sport.

Butterworth-Heinemann. p. 438. ISBN 0-7506-8543-3.

6. ^ Smit, Barbara (2009). Sneaker Wars. New York: Harper Perennial. ISBN 978-0-06-

124658-6.

7. ^ a b James, Kyle. "The Town that Sibling Rivalry Built, and Divided | Business | Deutsche

Welle | 03.07.2006". Dw-world.de. Retrieved 26 September 2010.

8. ^ "How Adidas and PUMA were born". in.rediff.com. 8 November 2005. Retrieved 26

September 2010.[dead link]

9. ^ "The Prehistory of Adidas and Puma; ''Spiegel''". Der Spiegel. Retrieved 26 September

2010.

10. ^ Esterl, Mike (21 March 2008). Review of "Sneaker Wars: The Enemy Brothers Who

Founded Adidas and PUMA and the Family Feud That Forever Changed the Business of Sport",

Barbara Smit, March 2008, ISBN 978-0-06-124657-9. Retrieved 26 September 2010.

11. ^ Esterl, Mike (21 March 2008). Review of "Sneaker Wars: The Enemy Brothers Who

Founded adidas and Puma and the Family Feud That Forever Changed the Business of Sport",

Barbara Smit, March 2008, ISBN 978-0-06-124657-9. Retrieved 26 September 2010.

12. ^ Adidas told its three stripes don't constitute a trademark at The Guardian

13. ^ "Stella McCartney collection". Adidas.com. Retrieved 26 September 2010.

14. ^ Stella McCartney Biography at Internet Movie Database

15. ^ "AOL.com". Aolsvc.news.aol.com. Retrieved 26 September 2010.

16. ^ "SaveTheKangaroo.com" (PDF). Retrieved 26 September 2010.

17. ^ "Kangaroos on Track to extinction?". youtube. Retrieved 26 September 2010.

18. ^ Tennis-warehouse.com

19. ^ "Adidas tennis". Adidas.com. Retrieved 10 April 2010.

20. ^ "Andy Murray signs head-to-toe deal with Adidas". SportsProMedia. Retrieved 10

October 2010.

21. ^ "‘Brand Tendulkar will never lose value’". The Indian Express. India. 5 May 2006.

Retrieved 10 April 2010.

22. ^ Pringle, Derek (16 October 2008). "Kevin Pietersen snaps up lucrative bat deal after the

demise of Woodworm". The Daily Telegraph (UK). Retrieved 14 May 2009.

23. ^ "Pure Proteas – Adidas South Africa". Adidas.com. Retrieved 6 May 2011.

24. ^ "Indiatimes – The Economic Times, March 2nd 2011".

Articles.economictimes.indiatimes.com. 2 March 2011. Retrieved 6 May 2011.

25. ^ Agencies. "Pune warriors sign uniform sponsorship deal with Adidas". expressindia.com.

Retrieved 6 May 2011.

26. ^ "Level 2 Sports – Home". Adidasnationallacrosseclassic.com. Retrieved 10 April 2010.

27. ^ "Adidas gymnastics". Gkelite.com. Retrieved 10 April 2010.

28. ^ "Yankees and Adidas Agree On a Big Sponsorship Deal". nytimes.com. Retrieved 9

August 2011.

29. ^ "adidas×Giants". AdidasGiants.com. Retrieved 9 August 2011.

30. ^ Dawes, J. "Brand Loyalty in the UK Sporswear Market." International Journal of Market

Research, Vol 51, No. 1 2009.

31. ^ "Mark Wolfe Contemporary Art". Wolfecontemporary.com. Retrieved 10 April 2010.

32. ^ "Adidas Group 2010 Outlook". Adidas Group. 2010. Retrieved 8 November 2010.

33. ^ "Islam Feruz called up to U17 squad". ScottishFA.co.uk. 12 October 2009. Retrieved 12

October 2009.

34. ^ [1][dead link]

35. ^ "Adidas Sundown Marathon". yoursingapore.com. Retrieved 6 May 2011.

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37. ^ "Tyee – Homepage". Thetyee.ca. 11 June 2008. Retrieved 26 September 2010.

38. ^ "News & Views". Common Dreams. 8 March 2002. Retrieved 26 September 2010.

39. ^ Blechynden, Kent (8 August 2011). "Adidas stands by All Blacks jersey price". The

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[edit]References

"Adidas Golf USA moves to Carlsbad; Adidas faces legal suit". Sports Business Daily. 19

August 1998. Retrieved 22 October 2010.

"Taylor Made Golf Co". FundingUniverse. Retrieved 22 October 2010.

Freeman, Mike (19 August 1999). "Taylor, Adidas merge, reshuffle". The San Diego

Union-Tribune: p. C.1. Retrieved 22 October 2010.

Ward, Denise T. (14 May 2001). "Profile: Mark King, Taylor Made For His Job". San

Diego Business Journal. Archived from the original on ?. Retrieved 22 October 2010.

[edit]External links

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