GCD-Week5-SocialMediaPlatforms
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Twitter, Linkedin, YouTube & Flickr Keith Feighery
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GCD Week 5 Social Media Platforms
Transcript of GCD-Week5-SocialMediaPlatforms
Twitter, Linkedin, YouTube & Flickr
Keith Feighery
Outline
• Introductions• Twitter Overview & Case Studies• YouTube Overview & Case Studies• Photo Websites (Flickr, Instagram, Mobile Apps)• Blogging Platforms• Yelp• Q&A
• Microblogging platform• Can be incredibly powerful tool for business owners and
marketers• BUT takes time, effort and persistence to build up a
community• It is much more chatty (Dialogue) than Facebook• Businesses need to think about all their constituencies
when using Twitter• Not just for customers – partners, media, pr etc…• Great for thought leadership
What is it?
• Tweet = 140 Characters• @someone – talk to someone (everyone sees it)• DM Someone – prviate message - only the
people FROM and TO see it• RT – retweet – a lot of people retweet content
that others have writter
It’s a Totally Different Medium Than Facebook
No Secret, that traditional marketers find it difficult to use and talk to prospects and
customers
Must clearly know what you want to achieve through it and exactly who you will be talking
to
Find someone with a function, who has something interesting to say – and can say it
well
And get them to engage at a granular level
Build up community overtime
Twitter Timeline
The Tweet
Twitter Search
Case Studies
CrackBird
CrackBird
Realex
RealexPayments
General Account
Personalised Accounts
Donal Skehan - Who is his core audience on Twitter
Donal Skehan
Murpys Icecream – Who is he talking to on Twitter
Murphys Icecream
Murphys Ice Cream
James Whelan Butcher
Pat Whelan Butchers
Fallon and Byrne
Garrendenny Lane Design
Blacknight.com
Twitter Backgrounds
FreeTwitterDesigner.com
TweetyGotBack.com
Twitter Tools
Tweetdeck
Hootsuite
Twitter Apps
ManageFilter.com
Manage Your Twitter Account
BufferApp.com (Queue Tweets)
The Profile
The Feed
Events
Company Page
Company Services
Jobs
LinkedIn Ads
Video Sites
YouTube, Vimeo, Blip.tv
Realex Corporate Video
YouTube
Photosites
Flickr
Blogging Platforms
Wordpress.org & .com
James Whelan Butchers
McGarr Solicitors
Review Sites
Yelp
Thank You
Contact Details
www.linkedin.com/in/keithfeighery
www.twitter.com/kfeighery
www.faceboook.com/keith.feighery
086 6070274
