GBTA Business Traveler Sentiment Index/media/... · • Millennial business travelers are among...
Transcript of GBTA Business Traveler Sentiment Index/media/... · • Millennial business travelers are among...
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GBTA Business Traveler Sentiment IndexTM Global Report – At a GlanceJuly 2015In partnership with American Express
2015 GBTA and its affiliates. All rights reserved.
Key Research Highlights:
• Wi-Fitopsthelistoftechnologiesthatbusinesstravelerssayarevitaltohelpingthembeeffectiveandproductiveontheroad.
• Millennialbusinesstravelersareamongearlyadoptersofmobileapps,socialmediaandsharingeconomyserviceswhentravelingforworkandexpecttorelyonthemevenmoreincomingmonths.
• Businesstravelerseverywhereareconcernedaboutthehealthoftheglobaleconomy,butareoptimisticabouttheirowncompaniesandindustries.
Summary
FromWi-Fitomobileapps,technologyischanginghowbusinesstravelersworldwidegetworkdone,getaroundandstayproductivewhenthey’reontheroad,accordingtothefirst-everGBTABusinessTravelerSentimentIndex™GlobalReportinpartnershipwithAmericanExpress.
GlobalbusinesstravelershavegrowntorelyonWi-Fiandexpectitwherevertheygo,includinghotelsandairplanes,accordingtotheIndex,whichmeasuresglobalbusinesstravelers’attitudesandforecastsbusinesstraveltrends.
Worldwide,morebusinesstravelersarebeginningtousemobiledevices,socialmedia,cashlesswallets,andsharingeconomyapps,suchason-demandrideservices,whilethey’reontheroadtostayproductive,getaround,researchtravelvendorsandmeetupwithbusinessfriendsandcolleagues.
Millennialsaresomeofthemosteageradoptersoftechnologyforbusinesstravel.AccordingtotheIndex,69%ofglobalbusinesstravelersages18to34“agree”or“stronglyagree”thatit’simportanttobeabletoaccesstheiritineraryorexpensesonamobileapp.Abouthalf(53%)agreethatwhentheytravelforwork,socialmediaandinternalcompanynetworksimprovedtheirabilitytofindreviewsoftravelsuppliers.Inthenext12months,39%ofMillennial-ageglobalbusinesstravelersexpecttouseanon-demandcarservicesuchasUberorLyft,comparedwith24%ofglobalbusinesstravelersoverall.
Businesstravelersremainconcernedaboutthehealthoftheglobaleconomy,butaremoreoptimisticaboutthehealthoftheirowncompaniesandindustries.Overall,55%ofglobalbusinesstravelershadneutralfeelingsabouttheworldeconomy,comparedwith34%who“agreed”or“stronglyagreed”theeconomyisexcellentand11%who“disagreed”or“stronglydisagreed”withthestatement.
However,economicconcernsdon’tappeartobecuttingintobusinesstravelers’timeontheroad.Overthenextthreemonths,70%plantotaketheaboutsamenumberofdomestictripsand67%plantotakeaboutthesamenumberofinternationaltrips.Overall,71%ofglobalbusinesstravelerssaidtheywere“satisfied”or“verysatisfied”withtheiroverallbusinesstravelinthepastthreemonths,accordingtotheIndex.
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GBTA Business Traveler Sentiment IndexTM Global Report – At a GlanceJuly 2015In partnership with American Express
2015 GBTA and its affiliates. All rights reserved.
BackgroundandMethodology
TheGBTABusinessTravelerSentimentIndex™,inpartnershipwithAmericanExpress,isaproprietary,data-basedbarometerofbusinesstravelers’attitudes,anddefinesbusinesstravelasatripwithabusinesspurposethatincludesaminimumovernightstayorjourneyof50milesormorefromtheemployee’sprimaryresidence.ResultsarebasedonasurveythatGBTAconductedinpartnershipwithAmericanExpressfromMarch17toApril6,2015.Thesurveypolled3,851part-timeorfull-timeemployeesinAustralia,Brazil,Canada,Germany,Japan,Mexico,theUnitedKingdom,andtheUnitedStateswho
traveledforbusinessfourormoretimesintheprevious12months.ThisisthefirstglobalIndexandisbeingusedasabenchmark;asaresult,values
forallnon-U.S.countriesaresetat100.ValuesforU.S.resultsreflectchangessincetheU.S.IndexlaunchedinQ12015.
The Index is based on seven business travel components:
Overall Trip Experience and Travel Friction -Attitudestowardairtravel,hotelstaysandgroundtransportation.
Expense Tracking and Management -Satisfactionwithbusinesstravelexpensemanagementandtracking,andusingcreditorchargecardsforbusinesstravel.
Travel Management Policy Friction -Attitudestowardcompanytravelpolicymanagement,flexibilityandcomprehension.
Business Travel Safety -Satisfactionwithemployers’effortstokeeptravelerssafewhilethey’reontheroad.
Corporate and Macroeconomic Environment -Feelingsaboutthehealthoftravelers’companies,industriesandtheeconomy.
Technology for Business Travel -Opinionsabouttechnology’simpactonbusinesstravel.
Social Media Experience -Attitudestowardusingsocialmediawhiletravelingforwork,includingfindingorpostingreviewsoftravelsuppliers.
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GBTA Business Traveler Sentiment IndexTM Global Report – At a GlanceJuly 2015In partnership with American Express
2015 GBTA and its affiliates. All rights reserved.
Keyfindingsinclude:
Travelers want Wi-Fi and mobile-enabled services to stay connected and help with expense management -BusinesstravelersfromTokyotoRiodeJaneirovalueservicesthathelpthemstayproductivewhilethey’reontheroad,suchasWi-Fi.Overall,78%“agree”or“stronglyagree”thataccesstoWi-Fiisvitaltotheirwork(seeFig.1).61%ofallglobalbusinesstravelerssaidthatinthefuturetheywouldbe“interested”or“veryinterested”inusingGPSnavigationtoolstofindserviceswhentheytravel.Likewise,one-half(50%)saidinthefuturetheywouldbe“interested”or“veryinterested”inusingamobiledevicetocoordinatemealsandtravel,keeptrackofpaymentsandexpenses(49%),andtakepicturesofexpensereceipts(46%).BusinesstravelersinMexicoareespeciallyopentotryingnewserviceslikethese,andinthenext12months,saidthey“will”or“definitelywill”useanapp-basedcarservice(47%)andcashlesswallet(36%).
The sharing economy is coming to business travel -On-demandtravelservicesandsocialmediathathavebecomeimmenselypopularwithleisuretravelersarecatchingonforbusinesstrips,withcertaincountriesadoptingtech-basedofferingsfasterthanothers.Youngerbusinesstravelersaroundtheworldaremorelikelytouseapp-basedcarservices,crowd-sourcedreviewsitesforresearchingtravelprovidersandsocialnetworkstoconnectwithacquaintancesontheroad,accordingtothesurvey.
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GBTA Business Traveler Sentiment IndexTM Global Report – At a GlanceJuly 2015In partnership with American Express
2015 GBTA and its affiliates. All rights reserved.
Fig. 1 Tech Keeps Business Travelers Productive on the Road
Wi-Fihasbecomeabusinesstravelmainstay.Closetoeightin10businesstravelersworldwideagreeit’svitaltobeingproductiveontheroadandrateitsubstantiallyhigherthansocialmediaandmobileapps.
Business travelers who “agree” or “strongly agree” with the following:
Global Percent
Australia Brazil Canada Germany Japan Mexico UK U.S.
Having access to Wi-Fi is vital to my work productivity while traveling
78% 75% 87% 83% 70% 52% 90% 80% 81%
My overall business travel experience is enhanced by the use of mobile applications that are provided by travel suppliers, event organizers or travel destinations
55% 57% 67% 53% 44% 36% 71% 55% 55%
Social networking sites improve my ability to make plans to meet up with friends when I am traveling for work
43% 42% 56% 39% 29% 35% 62% 42% 38%
Social networking sites or internal company networks improve my ability to find reviews about suppliers
43% 40% 60% 38% 32% 36% 62% 42% 36%
Social networking sites improve my ability to meet up with colleagues or business contacts when I’m traveling for work
36% 33% 50% 31% 26% 33% 54% 36% 30%
Source: 2015GlobalBusinessTravelSentimentIndexJuly2015,GBTAFoundationandAmericanExpress
Millennials are early adopters in the business travel space -Millennials,digitalnativesages18to34whogrewupalongsidecomputers,theInternetandmobiledevices,areamongthefirstwaveofglobalbusinesstravelerstofullyembracetechnologytoolstostayintouchandbeproductiveontheroad.Inadditiontolookinguptravelsupplierreviews,Millennialbusinesstravelersworldwide“agree”or“stronglyagree”thatwhenthey’retravelingforworksocialmediahelpstheirabilitytomeetupwithfriends(59%)andcolleaguesandbusinesspartners(48%),comparedwith43%and36%ofglobalbusinesstravelersofallagesrespectively.
Millennialsareinterestedinincreasinghowmuchtheyusetech-basedtraveltools.Inadditiontoon-demandcarservices,Millennialssaidinthefuturetheyare“interested”or“veryinterested”inusingGPSnavigationtools(67%)andmobiledevicesfortrackingloyaltyandrewardspoints(62%),trackingpaymentsandexpenses(60%),coordinatingbusinessmealsandlocaltravel(61%)andrecordingimagesofbusinessreceipts(59%).Millennialsinsomecountriesareintegratingnewtechnologiesintotheirbusinesstravelmorerapidlythanothers.Forexample,87%ofMexicanbusinesstravelersinthatagegroup“agree”or“stronglyagree”thatit’simportanttobeabletoaccesstheiritineraryorexpensesonamobileapp,comparedwith69%ofallMillennialbusinesstravelersand64%ofglobalbusinesstravelersofallages.
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GBTA Business Traveler Sentiment IndexTM Global Report – At a GlanceJuly 2015In partnership with American Express
2015 GBTA and its affiliates. All rights reserved.
Fig. 2 Global Millenials are Early Adopters
Businesstravelersages18to34areamongthemosteagertotrymobileappsandothertechforstayingconnectedandeffectivewhenthey’reontheroadforwork.
How interested are you in being able to do each of the following when traveling for business (Among 18-34 year olds globally):
Interested Neutral Not interested
Using GPS navigational tools to find nearby stores, restaurants, service providers, etc.
67% 31% 2%
Ability to separate business expenses from personal expenses
64% 34% 3%
Keeping track of loyalty/rewards points or other benefits for your credit cards on your mobile device
62% 33% 5%
Using your mobile device to keep track of payments and expenses
60% 36% 4%
Using your mobile device to coordinate business meals, local travel, etc.
61% 36% 4%
Using your mobile device to record or image receipts 59% 34% 6%
Using loyalty rewards / points for business travel transactions
56% 32% 12%
Source:2015GlobalBusinessTravelSentimentIndexJuly2015,GBTAFoundationandAmericanExpress
Travelers feel better about their companies and industries than the global economy -FinancialuncertaintiesintheEuropeanUnion,Brazil,Japanandotherpartsoftheglobehaveaffectedattitudesofbusinesstravelersworldwide,whoconsistentlyputmorefaithinthehealthoftheirowncompaniesandindustriesthantheeconomyoverall.Morespecifically,atleasthalfoftravelersfromMexico(65%),theUnitedStates(54%),UnitedKingdom(52%)andCanada(50%)agreetheoverallhealthoftheirindustriesisexcellent.That’scomparedwithlessthanhalfoftravelersfromAustralia(46%),Germany(43%),Brazil(41%),andJapan(36%).
Travelers are relatively satisfied with transportation options -Travelersarerelativelysatisfiedwithtransportationoptionsforbusinesstravel,thoughthereisasubstantialopportunityforimprovement,especiallyinparticularareas(seeFig.3).Overall,64%ofrespondentssaytheywere“satisfied”or“verysatisfied”withbusinesstripsthatinvolvedplanetravelduringthepreviousthreemonths,61%expressedthesamesentimentaboutrentingacar,59%fortakingataxi,privatechauffeuredcaroron-demandcarservice,and54%fortakingthetrain(atransportationoptionnotavailableineverycountrysurveyed).Germanbusinesstravelerswereleasthappywithtraintravel,withonly41%sayingtheywere“satisfied”or“verysatisfied.”
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GBTA Business Traveler Sentiment IndexTM Global Report – At a GlanceJuly 2015In partnership with American Express
2015 GBTA and its affiliates. All rights reserved.
Fig.3 Satisfaction with Business Travel
Businesstravelersaregenerallysatisfiedwithtravelingforworkbutthere’sstillplentyofroomforimprovementacrossthespectrumofbusinesstravel-relatedservices,mostnotablyairportsecurity.
Business travelers who say they’re “satisfied” or “very satisfied” with…
Global Percent
Australia Brazil Canada Germany Japan Mexico UK U.S.
Being able to meet all your business goals for the trip
75% 78% 73% 78% 70% 55% 83% 77% 79%
Staying at hotels 72% 70% 70% 78% 71% 49% 80% 70% 77%
Your business travel experiences overall
71% 74% 70% 75% 65% 47% 81% 72% 75%
Making your travel arrangements 70% 73% 66% 73% 64% 49% 81% 75% 73%
Traveling on an airplane 64% 70% 65% 62% 67% 52% 72% 69% 59%
Renting a car 61% 60% 57% 67% 63% 35% 68% 60% 67%
Taking a taxi, private chauffeured car, Uber or Lyft
59% 61% 54% 62% 57% 34% 67% 64% 63%
Riding on a train 54% 58% 62% 57% 41% 45% 61% 61% 57%
Getting through security at the airport 50% 56% 50% 49% 39% 36% 55% 49% 55%
Source:2015GlobalBusinessTravelSentimentIndexJuly2015,GBTAFoundationandAmericanExpress
Most travelers feel safe -Mostglobalbusinesstravelersfeelsafeontheroadandthinktheircompaniesandtravelvendorsdoagoodjoboflookingoutfortheirsafety.Inall,55%ofglobalbusinesstravelers“agree”or“stronglyagree”theyalwaysfeelsafewhentraveling,59%“agree”or“stronglyagree”thatbusinesstravelisgenerallyverysafe,and62%“agree”or“stronglyagree”thattheircompaniescareabouttheirwell-beingandsafetywhenthey’reonthe
road.Whileglobaltravelersfeelsafe,theyarefrustratedwithonecommonmethodofensuringtheyaresafewhentheytravel,namelyairportsecurity.Acrosstheboard,globalbusinesstravelersarelesssatisfiedwithgettingthroughairportsecuritythanwithanyotheraspectoftravel.Onlyhalf(50%)are“satisfied”or“verysatisfied”withairportsecurity,comparedwith72%whosaytheyare“satisfied”or“verysatisfied”withhotelstays,64%withairtravel,61%
withcarrentalsand59%withtaxi,privatechauffeuredcar,UberorLyft.
Business travel payment options - Whenthey’reontheroad,globalbusinesstravelersaregenerallysatisfiedwiththeircompany’scorporatecardprogramprovidedtocovertravelexpenses,with67%sayingtheywere“satisfied”or“verysatisfied.”Usingmobilecashlesswalletsaspaymentoptionsiscatchingon,insomecountriesfasterthanothers.
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GBTA Business Traveler Sentiment IndexTM Global Report – At a GlanceJuly 2015In partnership with American Express
2015 GBTA and its affiliates. All rights reserved.
MorethanathirdofbusinesstravelersinMexico(36%)andBrazilsayinthenextyearthey’re“likely”or“verylikely”tousecashlesswallets,wherecreditorcorporatecardinformationisstoredonasmartphone.Thatcomparesto22%ofglobalbusinesstravelersoverallwhosaytheyarelikelytotryorswitchtoacashlesswalletinthecomingyearandonly16%ofGermanbusinesstravelersand13%ofCanadianbusinesstravelers.
Fig.4 Interest in Mobile Cashless Wallets Growing
Asmobiledevicesbecomeubiquitous,businesstravelersinsomecountriesexpecttousemobilecashlesswalletsinlieuofotherkindsofpayments.
GBTA Business Traveler Sentiment IndexTM Global ReportInPartnershipwithAmericanExpress
Travelerslikelytouseamobile,cashlesswalletwhereyourcreditcardinformationisstoredonyourphoneandyounolongerneedtocarrycashorphysicalcreditcards
Source:2015GlobalBusinessTravelSentimentIndexJuly2015,GBTAFoundationandAmericanExpress
Glo
bal
Perc
ent
Austr
alia
Brazi
l
Can
ada
Ger
man
y
Japa
n
Mex
ico
UK
U.S.
22% 18%
36%
13% 16% 21% 17%21%
36%
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GBTA Business Traveler Sentiment IndexTM Global Report – At a GlanceJuly 2015In partnership with American Express
2015 GBTA and its affiliates. All rights reserved.
CountryHighlights:BusinessTravelAroundtheWorld
Australia -Australianbusinesstravelersvaluetheirtimeontheroadandseeitashavingadirectresultontheirindividualandcompanyperformance.Thatcouldhelpexplainwhytheyvaluetheircompanies’travelpolicies.Inall,73%ofAustralianbusinesstravelers“agree”or“stronglyagree”thattravelingforworkiscriticalforhelpingthemmeetannualperformancegoals,comparedwith67%forallglobalbusinesstravelers,62%ofbusinesstravelersfromGermanyand51%fromJapan.Afull97%ofAustralianbusinesstravelersbelievebusinesstravelis“somewhateffective”or“veryeffective”inhelpingtheircompaniesacquirenewclients.70%“agree”or“stronglyagree”thatit’sveryeasytofollowcompanytravelpolicies,comparedto67%ofallglobalbusinesstravelers,61%ofbusinesstravelersinGermanyand45%inJapan.
Brazil -BusinesstravelersinBrazilareamongthemostenthusiasticandadvancedusersofsocialmediaandmobiledeviceswhiletravelingforwork.OfallBrazilianbusinesstravelers,60%agreethatsocialnetworkingsitesorinternalcompanynetworksimprovetheirabilitytofindreviewsaboutsuppliers,comparedwith43%forglobalbusinesstravelersoverall.Inaddition,morethanhalfofBrazilianbusinesstravelersfindsocialmediahelpfulwhileonbusiness
tripsformeetingupwithfriends(56%)andcolleaguesorbusinesscontacts(50%),comparedwithaveragesof43%and36%respectivelyforallbusinesstravelersworldwide.
Canada-Canadianbusinesstravelersagreemorethanmostthattechnologyhelpsthemstayproductivewhenthey’reoutoftheoffice,butaregenerallymorecomfortablewithtried-and-trueservicesthanemergingofferings.69%“agree”or“stronglyagree”thataccesstotechnologyhelpsthemkeepupwithworkdemandswhilethey’reontheroad,comparedto74%fortheaverageglobalbusinesstraveler.OfallCanadianbusinesstravelers,85%sayWi-Fiaccessis“veryimportant”wherevertheyare.Yet,Canadiansaren’tasquicktotrynewertravelappsandsharing-economyservices
assome.Only6%saidthey“definitelywill”useanapp-based,privatecarserviceinthenext12months,comparedwith24%forallglobalbusinesstravelers.Likewise,only13%saidtheywoulduseamobile-basedcashlesswalletinthenextyear,comparedwith22%ofallglobalbusinesstravelers.
Germany -Comparedwithbusinesstravelersinotherpartsoftheworld,Germansareslightlylesssatisfiedwithmanyaspectsoftheirworktrips.Inall,65%ofGermanbusinesstravelerssaidtheywere“satisfied”or“verysatisfied”withtheiroverallbusinesstravelexperiencesinthepastthreemonthscomparedwithaglobalaverageof71%.OfallGermanbusinesstravelerssurveyed,only39%were“satisfied”or“verysatisfied”withgetting
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GBTA Business Traveler Sentiment IndexTM Global Report – At a GlanceJuly 2015In partnership with American Express
2015 GBTA and its affiliates. All rights reserved.
throughairportsecurity,forexample,comparedwithaglobalaverageof50%.SubstantiallymoreGermantravelersreportthattheyalwaysfeelsafewhentraveling(62%)thanfeelbusinesstravelingeneralissafe(44%).Itispossiblethattravelers’perceptionswereadverselyaffectedbytheMarch24GermanwingsplanecrashinFrance,whichtookplaceduringthetimetheIndexsurveywasconducted.
Japan -Japanesebusinesstravelerstakethetrainmorethananyotherbusinesstravelerssurveyed,oneoutgrowthofarailsystemknownforitshigh-speedtrainsandregardedasoneofthebestintheworld.1Inthepast3months,53%ofJapanesebusinesstravelerstook1to3traintrips,compared27%ofallglobalbusinesstravelers.Despitehowfrequentlytheyuseit,morethanhalf(53%)ofJapanesebusinesstravelersareneutralontraintravel,reportingthattheywereneithersatisfiednordissatisfiedwithit,aslightlygreatercontingentthanthe45%whosaidtheywere“satisfied”or“verysatisfied.”Lowersatisfactionlevelscouldbetheresultofculturaldifferences,asJapanesebusinesstravelersalsoindexedlowerthanbusinesstravelersfromallothercountriesacrossallotherIndexcomponentsexceptforsocialmedia.
Mexico -BusinesstravelersinMexicoratetheirexperiences
withworktripshigherthantheglobalaverageacrosseveryIndexcomponent.Mexicanbusinesstravelers’sentimentsareparticularlyhighregardingusingsocialmediaandthestateoftheircompaniesandtheeconomy.Inthenextthreemonths,Mexicanbusinesstravelersaremorelikelytoexpecttotakemoredomesticbusinesstrips,comparedtobusinesstravelersfromanyothercountrysurveyed.32%ofMexicanbusinesstravelersexpectedto“greatlyincrease”worktripswithinthecountryduringthefollowing90days,comparedwith12%ofbusinesstravelersoverall,10%inJapan,9%intheUnitedKingdom,and6%inCanada.
United Kingdom -U.K.businesstravelersareinthemiddleofthepackwhenitcomestoadoptingmobileappsandsharingeconomy-basedservicesforworktrips,withoneexception-payingforandtrackingexpenses.Sixin10U.K.businesstravelersare“satisfied”or“verysatisfied”withprocessestheyusetocompleteexpensereports,comparedwith55%ofallglobalbusinesstravelers.Paperreceiptsarestillmostcommon(71%),butU.K.businesstravelersalsosubmitreceiptsasimagesfromaphotocopierorscanner(36%)ormobiledevice(24%).
United States -U.S.businesstravelersremainrelativelyupbeatabouttravelingforwork,with79%“satisfied”or“verysatisfied”withbeingableto
meetbusinessgoalsfortripsoverthepastthreemonths.Overall,theGBTABusinessTravelerSentimentIndex™forU.S.businesstravelersfellslightly(thoughnotastatisticallysignificantdrop),to98.7pointsinQ2fromtheinitialbenchmarkof100inQ1,thechangethatisnotstatisticallysignificant.InQ2,morethansevenin10saidtheywere“satisfied”or“verysatisfied”withstayinginhotels(77%)andmakingtheirowntravelarrangements(73%)comparedwith78%and75%respectivelyinthepreviousquarter.U.S.businesstravelersremainsatisfiedwiththeflexibilitytheyhaveinplanningbusinesstrips(65%),theircompany’stravelpolicies(62%),easeofunderstandingtravelpolicies(62%),andmakingchangestoitineraries(58%).U.S.travelers’attitudestowardexpensetrackingandmanagementfell1.9pointsfromQ1,to98.1,thebiggestdropofanyotherIndexcomponent.Althoughthedropisnotstatisticallysignificant,ithighlightstheopportunitythatthetravelindustryhastoenhancethiscomponent.Evenso,63%ofU.S.businesstravelersaresatisfiedwiththeirabilitytokeeptrackoftheirreceipts,and57%aresatisfiedwiththemethodstheyusetocompleteexpensereports.InQ2,65%ofU.S.businesstravelerssaidtheyfeltliketheircompaniescaredabouttheirwell-beingandsafetywhentheyweretravelingforwork,comparedwith71%inQ1.1 Trains,Japan:theOfficialGuide,JapanNational
TourismOrganization
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GBTA Business Traveler Sentiment IndexTM Global Report – At a GlanceJuly 2015In partnership with American Express
2015 GBTA and its affiliates. All rights reserved.
TheGBTABusinessTravelerSentimentIndex™,inpartnershipwithAmericanExpress,offersinsightsintowayscompaniescouldhelpincreasebusinesstravelersatisfactionandproductivitywhileontheroad.Someofthoseinclude:
Support technology tools to help Millennials and other business travelers be productive-Morebusinesstravelersofallages,andespeciallyMillennials,areusingsocialmediatoconnectwithfriends,colleaguesandbusinesscontactswhileontheroad,givingtravelprovidersanopportunitytoimprovehowtheyconnectwithcustomers.Associalmediasitesbecomeanincreasinglycommonwayfortravelerstoconnectwithfriendsandcolleagues,andshareexperiencesandrecommendations,providersshouldbepreparedtorespondquicklytocommentsandfeedback.EspeciallyinearlysocialmediaadoptercountriessuchasBrazilandMexico,companiescouldusetheopportunitytofindoutwhattypesofinformationbusinesstravelerswouldprefertoreceivethroughthatchannel.
Consider integrating alternative car services into your travel policy –Reviewyourcompany’stravelpolicyforguidelinesonusingapp-basedcarservicesavailableinagrowingnumberofcountriesasalternativestotraditionaltaxisandprivatechauffeuredcars.Iftheseservicesareafitforyour
andreassureemployees,includingriskmanagementprogramsthatincorporatehealth,medicalandsafetypolicies,travelertrainingandawareness,destinationinformation,travelertracking,andsecuritysupport.Ontheindustrylevel,continuetohelpfindwaystoreducetravelers’painpointswhilemaintainingsafety.
Simplify expense reporting where possible -Streamlineprocessestomakeexpensereportingmoreefficientandtravelersmoreproductive.EspeciallyincountriessuchasJapanwherebusinesstravelerattitudestowardworktripsaren’tasstrong,companiescouldbenefitfromgreatereffortstoimprovetheexpensereportingprocess.Considerofferingelectronicormobile-basedprocessesforfilingexpensereceiptsandreportstohelpbusinesstravelersgetreimbursedfaster,andimprovecompliancewithtravelspendingpolicies.
Look at travel vendors with rewards programs -Frequentbusinesstravelersvaluecollectingandusingrewardsandperks,soconsiderpartneringwithtravelvendorsthatoffersuchprograms,includingofferingsthatlettravelerscollectpointsfromtransactionsmadeonacorporatecard,ortrackthemonamobiledevice.SuchprogramsaremostlikelytoappealtotravelersincountriessuchasMexicoandBrazil,wherealargemajorityofbusinesstravelersareinterestedinusingpointsforbusinesstraveltransactionsandkeepingtrackofpointsonmobiledevices.
company’sneedsandculture,theymayaddconvenienceandcostsavings,andalignwithtravelers’growinginterestintryingnew,mobile-basedservices.
Help travelers stay comfortable –Counteracttravelers’frustrationswithairportsecuritybymakingotheraspectsofairtravelasconvenient,productiveandcomfortableaspossible.Thatcouldincludeofferingarangeofflexibleandaffordableflightoptions,coveringancillaryfeesforWi-Fiandbaggage,investinginprogramssuchasTSAPreCheckTMintheUnitedStates,andofferingtravelersopportunitiestosavemoneyorearnrewardsontravel.Travelmanagerscouldnegotiateadditionalfeesintoairlinecontracts,whichcanoffersubstantialsavingstotheirprogram.
Strike a balance between policy and control -Structuretravelguidelinestofitacompany’suniqueneeds,ensuringthatthepolicyincludesclearguidelinesbutisalsoresponsivetothechangingneedsofyourbusinesstravelers.IncountriessuchasJapan,BrazilandGermanywheresatisfactionwithbusinesstravelislower,educatingtravelersonpolicyrequirementsandongoing,opencommunicationabouttravelandfinancescouldimproveattitudestowardtravelingforwork.
Help travelers feel safe -Companieshaveamoralandlegalobligationtoprotectthehealth,safety,andsecurityoftheiremployees,particularlythosewhotravelabroad.Putdutyofcaremeasuresinplacetohelpprotect
RECOMMENDATIONS
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GBTA Business Traveler Sentiment IndexTM Global Report – At a GlanceJuly 2015In partnership with American Express
2015 GBTA and its affiliates. All rights reserved.
Appendix
METHODOLOGY
TheGBTABusinessTravelerSentimentIndexTMStudy–July2015,conductedinpartnershipwithAmericanExpress,wasconductedMarch17toApril6,2015,amongfrequentbusinesstravelersinAustralia,Brazil,Canada,Germany,Japan,Mexico,UnitedKingdomandUnitedStatesthroughanonlineresearchpanel.Overall,3,851respondentsqualifiedforthestudy(theirprimaryresidenceislocatedinoneofeightcountriesinthestudy,theyarepart-orfull-timeemployees,andtheytookatleastfourbusinesstripsintheprevious12months,fromthepointthatthesurveywastaken).ThesurveywascarriedoutbytheGBTAFoundation.
GBTA Business Traveler Sentiment IndexTM Global ReportInPartnershipwithAmericanExpress
NUMBEROFRESPONSESANDMARGINOFERRORBYCOUNTRYMarginofSamplingErrorbyCountry
Number of Respondents Margin of Sampling Error (+/-)
Global 3,851 1.6
Australia 431 4.7
Brazil 427 4.7
Canada 441 4.7
Germany 435 4.7
Japan 409 4.8
Mexico 440 4.7
United Kingdom 430 4.7
United States 838 3.4
Inthestudy,abusinesstripisdefinedastravelforabusinesspurposethatincludesanovernightstayorwhereapersontravels50milesormoreone-wayfromtheirprimaryresidence,notincludingcommutingtoorfromanoffice.Atripisfurtherdefinedasstartingwithapersonleavingtheirhomelocationandendingwhentheyreturntotheirhomelocation,regardlessofhowmanyplacestheyvisitinbetween.
Respondentquotasweresetbygenderandagetoensureproperdemographic,geographicalandindustryrepresentation.Severaldemographicsandfirmographicswereincludedinthequestionnairetounderstandcharacteristicsofthepopulationandbreakdownthedataintomeaningfulcomparisongroups.
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GBTA Business Traveler Sentiment IndexTM Global Report – At a GlanceJuly 2015In partnership with American Express
2015 GBTA and its affiliates. All rights reserved.
GBTABUSINESSTRAVELERSENTIMENTINDEX™:CURRENTVALUES
TheanalysisrepresentsthesecondwaveofresponsesfromU.S.businesstravelersandfirstwaveofresponsesfrombusinesstravelersinsevenothercountries.Thefirstwaveofresponsesestablishedabenchmarkforabusinesstravelersentimentindexbasedonfivekeycomponents:(1)OverallTripExperienceandTravelFriction,(2)TravelManagementPolicyFriction,(3)ExpenseTrackingandManagement,(4)BusinessTravelSafety,and(5)SocialMediaExperience.Thesecondwaverefinedexistingquestions,addednewquestions,andincludedtwonewcomponents:(6)TechnologyforBusinessTraveland(7)Corporate/MacroeconomicEnvironment.
ThepartnersaimtotrackchangestotheoverallBusinessTravelerSentimentIndex™andindividualIndexcomponentsovertime.Asthisisthefirstglobalanalysis,itisbeingusedasabenchmark,withallvaluessetat100.Newvalueswillbecalculatedbasedonpercentagechangeoverallandforindividualcomponents.Forexample,a3%increaseinbusinesstravelsafetywouldpushthatindexcomponentto103.
ABOUTTHEGBTAFOUNDATION
TheGBTAFoundationistheeducationandresearchfoundationoftheGlobalBusinessTravelAssociation(GBTA),theworld’spremierbusinesstravelandmeetingstradeorganization.HeadquarteredintheWashington,D.C.,area,GBTAhasoperationsonsixcontinentsand7,000-plusmemberswhocollectivelymanagemorethan$345billionannuallyinglobalbusinesstravelandmeetingsexpenditures.GBTAprovidesagrowingnetworkofmorethan28,000travelprofessionalsand125,000activecontactswithworld-classeducation,events,research,advocacyandmedia.TheGBTAFoundationwasestablishedin1997tosupportGBTA’smembersandtheindustryasawhole.Astheleadingeducationandresearchfoundationinthebusinesstravelindustry,theGBTAFoundationfundsinitiativestoadvancethebusinesstravelprofession.TheGBTAFoundationisa501(c)(3)nonprofitorganization.Formoreinformation,seegbta.organdgbta.org/foundation.
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GBTA Business Traveler Sentiment IndexTM Global Report – At a GlanceJuly 2015In partnership with American Express
2015 GBTA and its affiliates. All rights reserved.
ABOUTAMERICANEXPRESSGLOBALCORPORATEPAYMENTS
ThroughitsGlobalCorporatePaymentsdivision,AmericanExpressoffersasuiteofB2BandT&Epaymentsolutionsthatcanhelporganizationsstreamlineprocessesandidentifyopportunitiestohelpdrivesavingsandefficiency.AmericanExpresscanhelpyourorganizationimproveworkingcapitalflexibilityandyourrelationshipswithsuppliers.Formoreinformation,visithttps://business.americanexpress.com/us/
ABOUTAMERICANEXPRESS
AmericanExpressisaglobalservicescompany,providingcustomerswithaccesstoproducts,insightsandexperiencesthatenrichlivesandbuildbusinesssuccess.Learnmoreatamericanexpress.comandconnectwithusonfacebook.com/americanexpress,foursquare.com/americanexpress,linkedin.com/company/american-express,twitter.com/americanexpress,andyoutube.com/americanexpress.
Keylinkstoproductsandservices:chargeandcreditcards,businesscreditcards,Plentirewardsprogram,travelservices,giftcards,prepaidcards,merchantservices,corporatecardandbusinesstravel.
ThenextGBTABusinessTravelerSentimentIndex™willmeasureattitudesandplansforU.S.businesstravelforthethirdquarterof2015.TheGBTAFoundationandAmericanExpressplantoreleasetheQ3U.S.reportlaterintheyear.
ThisexecutivesummaryoftheGBTABusinessTravelerSentimentIndexTMisavailableonline(https://business.americanexpress.com/us/business-trends-and-insights/business-traveler).
TopurchasethefullreportoftheGBTABusinessTravelerSentimentIndexTM,visithttp://www3.gbta.org/l/5572/2015-07-09/2jwdv5.
Forquestionsoradditionalinformationaboutthestudy’smethodology,[email protected].
AmericanExpresshaspartneredwiththeGBTAFoundationtocreatethisreport.
Thecontentinthispublishedmaterialareprovidedforgeneralinformationalpurposesonlyanddonotconstituteinvestment,financial,tax,legalorotherprofessionaladviceonanysubjectmatter.Pleasecontactyourinvestment,financial,tax,legalorotherprofessionaladvisorregardingyourspecificneedsandsituation.AmericanExpressTravelRelatedServicesCompany,Inc.anditssubsidiariesandaffiliates(“AmericanExpress”)donotacceptanyresponsibilityforanylosswhichmayarisefromrelianceoninformationcontainedinthesematerials.AmericanExpressdoesnotwarrantorguaranteetheaccuracyofthesepublishedmaterials