Gb tgi 2015 q1 updated

GB TGI 2015 Q1

QUESTIONNAIRE CHANGESNEW DATA IN ACTION

Internet and Communications

Added: Internet – How Access

2

Single People

are 72% more

likely

Separated

People are 69%

more likely

Rugby Club

members are

37% more likely

People in Social

Grade A are

20% more likely

People in

Greater

London

are 26%

more

likely

Base: Used Internet last 12 Months Survey: GB TGI 2015 Q1

To access VIA tablet

To access VIA Desktop/Laptop To access VIA

Internet enabled TV

To access VIA games console

To access VIA

Mobile/Smart phone

Mail

Added: Your Mail – Number of Items read/looked at per day

Average amount of Mail Opened (index):

3

‘London Commuter’ ‘Admin Worker’ ‘Retired Grandparent’ ‘Stay-at-home Mother’

[114] [86] [91] [108]

2.7 Addressed Mail 2 Addressed Mail 2.1 Addressed Mail 2.6 Addressed Mail

[110] [87] [131] [90]

2.4 Unaddressed Mail 1.9 Unaddressed Mail 3 Unaddressed Mail 2 Unaddressed Mail

Survey: GB TGI 2015 Q1

75

95

115

135

155

175

195

215

235

Ne

wsp

ap

ers

Ma

ga

zin

es

Ra

dio

Te

levis

ion

Cin

em

a

Inte

rne

t

Bus

Train

Foot

Underground

Engagement

Added: Opinions on Media and Advertising

4

Which type of adverts do you find the most useful

in helping make a purchase decision?“ ”

Index


Method of

Transport

to Work

Base: All adults

50

70

90

110

130

150

170

190

210

230

Ne

wsp

ap

ers

Ma

ga

zin

es

Ra

dio

Te

levis

ion

Cin

em

a

Inte

rnet

Bus

Train

Foot

Underground

Engagement

Added: Opinions on Media and Advertising

5

Which type of adverts best fit with the rest of the

content?“ ”

Index


Method of

Transport

to Work

Base: All adults

Sports and Leisure

Added: Which Visited/Members of

6

Survey: GB TGI 2015 Q1Base: All adults

Sports and Leisure

Added: Coffee Shops and Sandwich Bars – When Visited Most

7

Base: Visited Coffee Shop last 12 Months Survey: GB TGI 2015 Q1

60%

59%

66%

69%

44%

54% 53%

60%

33%

36%

51%

45%

32%

32%

41%

43%

Index = 100

Food – Sweet Biscuits

Added: New Question Format: Brands Most Often/Other

8


Conscious Choices

Added: Alcohol Drinks – Criteria of Choice

Top indexing Criteria of Choice for Wine:

9


Advertising

[266] 3%

Location

[259] 5%

Friends/Family

Recommendation

[139] 18%

Advertising

[184] 2%

Availability

[158] 7%

Sales and

Promotions

[139] 13%

Novelty

[117] 1%

Country of Origin

[103] 10%

Professional

Recommendation

[84] 2%

Professional

Recommendation

[196] 5%

User Reviews

[119] 2%

Taste

[113] 49%

Base: 18+ Survey: GB TGI 2015 Q1

Conscious Choices

Added: Audio Visual – Criteria of Choice

Top indexing Criteria of Choice for TV Sets:

1

0


Manufacturer

Origin

[194] 5%

Professional

Recommendation

[184] 20%

Innovation

[180] 11%

Professional

Recommendation

[125] 13%

Friends/Family

Recommendation

[110] 17%

Technical

Specification

[108] 23%

After Sales

Service

[171] 27%

Availability

[167] 22%

Ease of Use

[163] 46%

User Reviews

[144] 20%

Style/Design

[140] 31%

Technical

Specification

[130] 28%


Shopping and Retail

Added: Gift Cards and Vouchers – Which Bought

1

1

108% more likely to be purchased

by Secondary School Parents

62% more likely to be

purchased by Nutella buyers62% more likely to be purchased

by Male Main Shoppers


purchased by Divorcees


purchased by Marmite buyers

62% more likely to be purchased

by E-Cigarette users

Base: Purchased Gift Cards last 12 Months Survey: GB TGI 2015 Q1


Added: Apps for Mobile Phones or Tablet Computers – New Question

1

2

Have you made any in-app purchases (for virtual

goods/credit or upgrades within apps) for mobile

phones or tablet computers in the last 12 months?“ ”

2,476,000

9% of app

downloaders

3,998,000

14% of app

downloaders

Base: Purchased an App last 12 months

1

3

Other Activities and Attitudes

Added: Your Lifestyle – New Questions

Which of these clubs do you belong to or visit

regularly“ ”252,000

adults

belong to a

cycling club

342,000

adults

regularly

visit a

cycling club

Base: All adults Survey: GB TGI 2015 Q1


Added: Apps for Mobile Phones or Tablet Computers

Types Downloaded:

1

4

Base: Purchased an App last 12 months Survey: GB TGI 2015 Q1

Other Activities and Attitudes

Added: Your Lifestyle – New Questions

Apps for mobile phone or tablet computers

1

5

I often use apps as part of my daily routine“ ”I like the idea of syncing my apps and other online

activities across all my devices“ ”I find the user experience on an app better than on

a web browser“ ”22% of those living in

Greater London Answered

‘yes’ [146]

36% of those who like

Jeremy Clarkson

Answered ‘yes’ [111]

39% of iPhone owners

Answered ‘yes’ [123]

Base: Purchased up last 12 months Survey: GB TGI 2015 Q1

Television

Added: TV Viewing – Which of the following do you do whilst watching TV?

1

6

“Read comments on social media

sites about the programmes you

are watching”

“ Participate in a TV

Programme vote”

“ Update or read blogs”

“ Use the internet to find out

more about a product/service

seen whilst watching TV”

“ Use the internet to find out

more about a

programme/actor seen”

“Make a purchase online

after watching an avert on

TV”

“ Use the internet for any

other reason”

Base: All Adults Survey: GB TGI 2015 Q1

Sports and Leisure

Added: Theatre, Concerts, Art Exhibitions, Cultural Events and Music Gigs – Comedy Shows:

1

7

How often do you go to

the following:

When was the last

occasion you went to the

following:

Which of these do you

like to watch or read

about:


Adults aged 15-24 are

31% more likely to

have seen a Comedy

Show in the last

Month

30% of adults aged

25-34 go to a Comedy

Show 2 or 3 times a

year

Adults aged 45-54 are

29% more likely to like

to read about Comedy

Shows

Base: All Adults

For more information, please contact us:

Tel: 020 8433 4000

Email: [email protected]

Web: www.kantarmedia.com/uk

Gb tgi 2015 q1 updated

Data & Analytics

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