Gb tgi 2015 q3 additions

TGI GB 2015 Q3New additions in action

Lifestyle New Statements

Men are judged on their appearance just as much as women

“”

“”

Women are just as capable as men at being leaders

It’s perfectly acceptable for men to be stay at home parents these days ”

“

I prefer to eat vegetarian foods “ ”

I try to eat healthily but not at the expense of what I enjoy

“

” Source: GB TGI 2015 Q3

I feel lost without my mobile phone ”“Lifestyle New Statements

Gender Split

57%(111)

44%(89)

Adults aged 15-24 are 47% more

likely to feel lost without

their phones.

East Midlands 8% (102)

Yorkshire/Humberside 9% (100)

North West 11% (104)

West Midlands 9% (100)

Scotland 7% (80)

Wales 4% (89)Greater London 16% (119)

South West 8% (91)

North 4% (85)

Base: All Adults Source: GB TGI 2015 Q3

Consumer Electronics Consoles, Accessories & Games

Where Purchased

Men aged 15-21 are 147% more likely to purchase from Cex

Men are 57% more likely to purchase from PN, while women are 55% less likely to do so

Single adults aged 18-24 are 75% more likely to purchase from Xbox Live

Married adults are 7% less likely to purchase from Nintendo eShop

Games bought in last 12 months and which Pre-Ordered


E-Cigarettes New Brands added

Base: Adults 18+

Adults aged 18+ with a university degree are 99% more likely to smoke Motives E-Cigarettes, but only 15% more likely to smoke Benson & Hedges cigarettes.

Source: GB TGI 2015 Q3

Outdoor Media Outdoor Advertising – Seen in the past week

Advertising on roof of a taxi with digital screen

Advertising outside convenience shop/stores

Advertising in cinema foyer Source: GB TGI 2015 Q3

Motoring Car Ownership – New Brands

BMW 7 SERIES

DARCIA

KIA PICANTO

NISSAN LEAF

SEAT IBIZA

SEAT LEON

SUZUKI SWIFT

SUZUKI VITARA

New car registration year

Mar’15 – Feb’16


Motoring New Car Features/Accessories

Car Speakers GPS Bluetooth Air Conditioning Leather Upholstery

Speed camera detector

Rear view camera

Cruise control Parking sensor Park assist

Windscreen wipers

Heated seats Wifi adapter

Alloy Wheels

In car DVD MP3 Stereo

Car Radio Source: GB TGI 2015 Q3

Television EE TV

Companies or Services

Which Recording Devices Have

RECORDED TV AND VIDEO ON DEMAND

TELEVISION VIEWING

Video on Demand – Services used


Children’s Toys and Games Types of toys bought in the last 3 months/12 months

Electronic Learning

Board Games

Puzzles

Train sets

Remote control toys

Cars racing car sets

Grandparents are 19% more likely to buy their grandchildren Puzzles, however they are 14% less likely to buy them an Electronic Learning game.

Parents

With 2 children age 4 and

above

Social Grade B

92% more likely to buy Remote Control Toys


Children’s Toys and Games Brands bought in last 3 months/12 months

Using Your Mobile Phone Abroad Used For

Making Calls

Sending Text Messages

Reading E-mails

Sending Emails

49% of women use their

mobile phones abroad for

Social Media

User #socialmedia

User

Men are 18% more likely to send emails abroad while women are 17% less likely to.

307,000 of adults aged 15-24 send text messages while abroad.


Other Internet Browsing

Social Networking*

* Q3 Addition

Shopping and RetailSelf Storage

Company Used

Shopping and RetailSelf Storage

Less than a month

1 – 5 months

6-12 months

Over 12 months

Used in last 12 months


How long used:

Shopping and Retail Shopping for food, drink and household products

Grocers shopped at:


Shopping and Retail Retailer Loyalty Cards


Health and Pharmaceutical productsNew Brands added

Muscular & Joint Pain Remedies

Sore Throat Remedies

Remedies for Insomnia, Stress & Anxiety

Vitamins & Other Supplements

Foot Care Creams

Antiseptics & Ointments


CONTACT

Kantar Media TGIEaling Gateway26-30 Uxbridge RdLondonW5 2AU

@KantarMediaTGIW: tgi.kantarmedia.com/uk

E: [email protected]

Gb tgi 2015 q3 additions

Data & Analytics

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