The 114th

China Daily-useArticles Trade Fair& China Modern Smart Lifestyle Expo

2020.07.23-25Shanghai New InternationalExpo Center

Gross exhibition space: 180,000m2

The Number of booths: 8,000

Reed Huabai Exhibitions (Beijing) Co.,Ltd

15th Floor, Building A, Ping An International Financial Center, No.1-3 Xinyuan

South Road, Chaoyang District, Beijing (100027)

www.reedhuabai.com/en

Organizer: Reed Huabai Exhibitions (Beijing) Co.,Ltd

Ms. Victoria Li

Tel: +86 21 2231 7320

Cell: +86 135 5230 3992

E-mail: Victoria.li@reedhuabai.com

Booth Reservation

Gathering Premium CommoditiesConverge Procurement Platform

Wechat

Organizer: Supporter:

China Commerce Associationfor General Merchandise

Organizer: Supporter:

China Commerce Associationfor General Merchandise

www.reedhuabai.com/en

SALES BROCHURE

The 114th China Daily-use Articles Trade Fair 23th-25th, July 2020 | Shanghai New International Expo Center

To witness the prosper of 114th China Daily-use Articles Trade Fair

Gross exhibition space: 170,000m2

8,000 booths

Covering whole channel buyers

Professional buyers coming from 40 countries and regions

Introduction Organizer and Supporter

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Reed Huabai Exhibitions is a JV company of Reed Exhibitions Greater China. Its subordinate exhibition brand, ‘China Daily-use Articles Trade Fair & China Modern Home Expo’, has been hold successfully for 113 editions. Reed Huabai Exhibitions aims to build a world-class trade show and a comprehensive sourcing platform to boost the industry growth and the market development. By integrating resource accumulated in the show, Reed Huabai may have profound influence on the general merchandise industry.

China Commerce Association for General Merchandise (CCAGM) was founded in January 1990 with the authorization of Ministry of Civil Affairs. The association possesses nearly 1,000 members, including large and medium scale domestic department stores, dealers, wholesalers and manufacturers of daily-use articles, and enterprises providing relevant services for general merchandise industry. These members locate throughout various Chinese provinces, autonomous regions and municipalities. CCAGM also covers over 600 group members, including provincial and municipal general merchandise associations, trade associations and cross-regional associations for retail enterprises, as well as nearly 15,000 indirect members connected through these group members. With 20 years of development, CCAGM has become the most influential nationwide trade organization in China’s general merchandise circulation field.

Held annually in Shanghai during the peak July buying season, the China Daily-Use Articles Trade Fair (CDATF) is Asia’s largest and longest-standing houseware sourcing and procurement event. Ambitious suppliers seeking new customers trust this show to bring them face-to-face with buyers with intent and budget to complete orders onsite. With over 113 successful editions under its belt, and an up-to-date buyer database covering over 300 Chinese cities, there is no better place than the CDATF show floor to establish and strengthen relationships with commodities manufacturers, wholesalers, distributors and agents from across China. No other event can match CDATF’s marketing and networking opportunities, which include specialized business matching services designed to maximize brand exposure and sharpen competitive edge. The show is three days of non-stop product showcases and targeted launches, spanning a 180,000 sqm show floor.

Except buyers in traditional channels (domestic dealers, agents, wholesalers, supermarket and department stores), the 114th CDATF also intends to develop buyers from E-commerce and other channels to stimulate suppliers’ sales force. CDATF is the truly nationwide feast for exhibitors to expend cooperation, exchange thoughts on industry trend and acquire valuable information through abundant site activities.

Exhibits Profile

Bellwethers

Household

cera

mics

Household

glass

ware

Household

plasti

c

product

s

Cups & Kettl

es

Gardenin

g/Outd

oor/

leisure

Bamboo and w

ooden

product

s

Cleaning p

roduct

s

Kitchenware

/knife

ware/ta

bleware

Bathro

om acc

essorie

s

Household

stora

ges

Crafts

/Gift

ware

Household

scales

Small e

lectric

al applia

nces

Disposa

l goods

Home te

xtile

Stain

less st

eel pro

ducts

Others

Bags and su

itcase

Please visit http://www.reedhuabai.com/en/Home/ for more information.

30.05%Shanghai

6.18%Guangdong

1.81%Beijing

12.05%Others 4.13%

Hebei

9.08%Jiangsu

2.92%Anhui

19.63%Zhejiang

1.69%Fujian

6.55%Shandong

4.28%Henan

1.63%Hunan

Preferred Products

Buyer's Geographic BreakdownBuyers Types

30.08%

0.20%

19.37%

16.67%

3.38%

5.18%

1.03%

4.18%

0.44%

Dealer/Distributor

WeChat Businesses

Wholesaler

Manufacturer

Department Store

Supermarket/Convenience Store

Other Retailer

Import/Export

Franchise Investor

3.83%

2.04%

9.50%

0.27%

0.67%

1.44%

0.14%

1.58%

Online Retailer

Gift Products Distributor

Company/Personal Procurement

Mail Order

Media

Design Agency/Designer

TV Shopping

Other

8.84%

9.00%

9.33%

9.54%

7.81%

6.54%

4.03%

6.65%

Cookware

Drinkware

Tableware

Kitchen Tools

Cleaning Tools

Bathroom Supplies

Laundry Tools

Storage Supplies

6.29%

6.42%

4.30%

2.87%

2.28%

3.73%

1.18%

Home Textiles

Small Appliances

Outdoor Supplies

Garden Supplies

Pet Supplies

Bag & Suitcase

Others

23.10%

16.36%

16.50%

13.40%

14.80%

11.28%

4.57%

Plastic Products

Ceramics

Glassware

Bamboo & Wooden Products

Stainless Steel Products

Hardware

Others

Buyers Analysis

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The 114th China Daily-use Articles Trade Fair 23th-25th, July 2020 | Shanghai New International Expo Center

Why Join CDATF

The Largest and Longest Running Houseware Show in Asia & ChinaWith the development of the past more than 60 years, the CDATF has been recognized

as a qualified platform for launching new daily-use articles. And now it is able to attract

over 2,000 well-known domestic and foreign exhibitors with 180,000m2 exhibition

space.

One-off Show with Global ResourcesCDATF could offer an excellent chance for meeting with professional buyers from retail

chains domestically and globally in a one-off show, and that could be an efficient ways

to maximize business clues with limited resource.

Accurate Buyer Classification Demonstrate new release to over 80,000 industrial professionals who are already

classified as TAP Diamond Club and Professional Buyer Delegation. (The TAP Diamond

Club is made up of around 1,600 decision-makers with clear procurement intention

and they might from supermarket/department stores/wholesalers, etc. Also, CDATF

attracted more than 2,400 buyers from major wholesale markets in China.)

Match-Making Service and Private Sourcing ActivitiesCDATF provided individual business matchmaking sessions and invite target buyers of

TAP Diamond Club and Delegation to participate business matchmaking based on

their purchasing requirements which could set up a high quality communication

platform for exhibitors and buyers.

Butler Service for ExhibitorsThe CDATF provided Butler Program for exhibitors which could gave them quick

respond with kind help and support in time. And it helped to save more time for them

to focus on more important matters.

Digital ToolsBoth exhibitors and visitors could easily enjoy the digital tools onsite that included

Reed Connect APP/WeChat Program/Match Me Service/Map Navigation, etc. The

digital tools could not only optimize the experiential sense of exhibitors and visitors

but also enrich the form of interaction between them.

Professional Forum The organizer set up a comprehensive conference program to industry topics such as

The Trend of Online New General Merchandise、 How to Appeal Consumer by Using Visual

Display that represents the hot topics in the industry and arousing enthusiastic

participation and discussion between speakers and audiences. 05

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Comprehensive Promotion Campaign

Offline Promotion· · Print Advertisements Ads & News Report at trade journals、directories and publications

· · Direct Marketing Mailers Constant dispatch marketing emailers to around 400,000 potential buyers

· · Direct Phone Calls to Target Buyers The professional VRC (Visitors Relationship Centre) team promote to target buyers and invite them to visit our exhibition via

making phone calls

Online Promotion · · Search Engines & Industry Website Promotion Keyword searching promotion at Google/Yahoo/Baidu, etc.

· · Social Media Promotion Promotion at social media official websites & WeChat platform.

· · Promotion at Related Trade Fair Special promotional stands to recruit target buyers

International Houseware Demo and Launch PadBy hosting exhibitors presentations at CDATF newly launched International

Houseware Demo and Launch Pad, the organizer successfully maximized the

exhibitors’ exposure and intensified the mutual exchange of information between

potential buyers and exhibitors.

Live Video StreamingThe CDATF organizer invite web celebrity anchors to conduct online live

broadcasting with online fans which great enhanced the attention of the show. The

last year CDATF totally attract more than 2,820,000 online fans.

Onsite AdvertisementThe CDATF organizer also offered nearly 20 types of onsite advertising for exhibitors

to strengthen the exposure of the brand and products.

Industrial Media ReportThere are nearly 40 collaborated industry media and radio stations help to promote

and expand the publicity of the last year CDATF via launching PR articles as schedule

on various industrial media platforms and live radio interviews on well-known TV

stations.

Onsite Promotion

The 114th China Daily-use Articles Trade Fair 23th-25th, July 2020 | Shanghai New International Expo Center

Exhibits Display

Highlight of Last Show

Interaction Between Exhibitors & Visitors

TAP Lounge

VIP & Delegation Lounge Resting Area

Tescoma. CB JAPAN & CORKCICLE ADERIA GLASS

COOK-PAL JOYYE KOKUBO

TER TALOHOME TENMA

ZAK CAROTE Astonish07

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Photo Gallery of Exhibitors

The 114th China Daily-use Articles Trade Fair 23th-25th, July 2020 | Shanghai New International Expo Center

North Registration Lobby

International Pavilion

South Registration Lobby

East Registration Lobby

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Floor Plan

The 114th China Daily-use Articles Trade Fair 23th-25th, July 2020 | Shanghai New International Expo Center

Modern Smart LifestyleExpo 2020

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