Gastcollege VUB: Sport en Social Media
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Transcript of Gastcollege VUB: Sport en Social Media
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Jo Deferm – co-founder Content Crackers
1 www.contentcrackers.be
#vubcc
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2
Wat heb je nodig om als jongere te starten als ondernemer?
www.contentcrackers.be
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3 www.contentcrackers.be
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4
Waarom ondernemen?
www.contentcrackers.be
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5 www.contentcrackers.be
The best way to
predict the future is to create it.
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6
You don't get to decide which platform or device your
customers use to access your content: they do!
www.contentcrackers.be
#fail
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“I failed in some subjects in exam, but
my friend passed in all. Now he is an engineer in Microsoft and I am the owner”- Bill Gates
www.contentcrackers.be
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8
Communicatie vanaf 2000
www.contentcrackers.be
#vubcc
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9 www.contentcrackers.be
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10 www.contentcrackers.be
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11 www.contentcrackers.be
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12 www.contentcrackers.be
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13 www.contentcrackers.be
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14 www.contentcrackers.be
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#QualityContent
#BigData #Content vs SEO #Social Search
#Facebook Edgerank
15 www.contentcrackers.be
#vubcc
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#QualityContent
16 www.contentcrackers.be
#QualityContent
#vubcc
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# Types of content
17 www.contentcrackers.be
#QualityContent
1) Tekst 2) Video 3) Graphics 4) Audio
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# Types of content
18 www.contentcrackers.be
#QualityContent
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19 www.contentcrackers.be
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# Types of content
20 www.contentcrackers.be
#QualityContent
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# Types of content
21 www.contentcrackers.be
#QualityContent
usb-stick met 500 foto’s x 4 gasten x 25 foto’s
x 350 vrienden = 35.000 Facebook views
x 1.000 USB’s = 35.000.000 views!
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22 www.contentcrackers.be
#QualityContent
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# What are we sharing (on Twitter)?
23 www.contentcrackers.be
#QualityContent
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# What are we sharing (on Twitter)?
24 www.contentcrackers.be
#QualityContent
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# Content lives longer in the Social Media era
25 www.contentcrackers.be
#QualityContent
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# Content lives longer in the Social Media era
26 www.contentcrackers.be
#QualityContent
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# Content lives longer in the Social Media era
27 www.contentcrackers.be
#QualityContent
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# Content lives longer in the Social Media era
28 www.contentcrackers.be
#QualityContent
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# Make it easy to share!
29 www.contentcrackers.be
#QualityContent
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#BigData Know your customer!
30 www.contentcrackers.be
#BigData
#vubcc
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# Getting data is easy
31 www.contentcrackers.be
#BigData
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# Using Big Data for more conversion is harder
32 www.contentcrackers.be
#BigData
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# Landing page strategy using Big Data
33 www.contentcrackers.be
#BigData
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# Landing page strategy using Big Data
34 www.contentcrackers.be
#BigData
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#QualityContent You can’t fool Google.
35 www.contentcrackers.be
#QualityContent
#vubcc
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36 www.contentcrackers.be
#QualityContent
Prospect MyCompany
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# SEO is dead, Content is King
37 www.contentcrackers.be
#QualityContent
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#SocialSearch Kiss your privacy goodbye.
38 www.contentcrackers.be
#SocialSearch
#vubcc
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# advertising 1981
39 www.contentcrackers.be
#SocialSearch
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# advertising 2000 (Google Adwords)
40 www.contentcrackers.be
#SocialSearch
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# advertising 2013 (Social Search)
41 www.contentcrackers.be
#SocialSearch
versus
versus
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# Facebook Graph Search
42 www.contentcrackers.be
#SocialSearch
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# Facebook Graph Search
43 www.contentcrackers.be
#SocialSearch
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# Facebook Graph Search
44 www.contentcrackers.be
#SocialSearch
Kiss your privacy goodbye.
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#EdgeRank
45 www.contentcrackers.be
#EdgeRank
#vubcc
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#EdgeRank
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Affiniteit ü hoe ‘close’ ben jij met een andere gebruiker? ü one-way-traffic: als een persoon vaker in jouw
nieuwsoverzicht verschijnt, betekent dit niet dat dit andersom ook zo is.
Gewicht ü de ‘waarde’ van de content. ü foto’s, video’s en links hebben de meeste waarde Verval ü nieuwere postings maken meer kans om in het
nieuwsoverzicht te verschijnen dan oudere. ü Timing is everything!
#EdgeRank
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#Facebook pages
48 www.contentcrackers.be
#vubcc
#EdgeRank
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49
#EdgeRank
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#EdgeRank
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51 www.contentcrackers.be
Q&A
#vubcc