Garfield Presentation Short
Transcript of Garfield Presentation Short
Over 163,000 Facebook fans from Australia & NZ!
Two Consumer Products programmes…….
Primary Target Females: 18 – 35 years
Secondary Target Females: 36 years+ Males: 18 years+
Primary Target Females & Males: 5 – 10 years
Secondary Target Females & Males: 11 – 17 years
GARFIELD
Garfield is fat, lazy, cynical but utterly endearing!
He has a passion for lasagna, coffee, the remote control
and SLEEP.
ODIE
POOKY
JON
NERMAL ARLENE
Garfield’s kind but (slightly) unintelligent
housemate
Garfield and Odie’s slightly gullible owner
Garfield’s beloved soft toy
Garfield’s girlfriend
Local kitten who Garfield is often
jealous of
Garfield has become a fashion icon, working with the world’s leading brands and retailers
TRITON
SOURCING
DVD: Garfield Show DVD: Direct to TV Movies
Plush Toys (NZ)
Toothbrushes
Video Games Infant
Accessories
Mugs & Crockery
WORLDWIDE LICENSEES
Dress up Costumes Stickers Caps Books
Novelty & Treasury Books, Adult Colouring
Books
Adult & Kids Apparel (Kmart)
Ladies Sleepwear & Underwear
(Farmers NZ) Confectionery
Gift Packs (NZ )
Apparel & Accessories for Men, Women, Children & Infants
2 x Feature films: US$340 million box office!
Direct to DVD Movies:
Garfield TV Show DVD releases:
NEW Aurora World plush
The Five Mile Press new book series including a 300 page Classic Treasury, Classic Library Sets and Adult Colouring Books!
Usher Boyd Garfield Mug & Chocolate Egg Gift Packs and Garfield Plush Toy and Jelly Bean Packs!
80,000 mugs sold in New Zealand alone!
RELEVANT: To kids of the 80’s and 90’s who grew up with Garfield! RELEVANT: To their kids who are now watching The Garfield Show! RELIABLE: A character with over 38 years in the entertainment and licensing business……….and still going strong!!
Garfield’s
40th
Birthday
19th June
2018!