Gamification Project

Mike Morrison

Director RapidBI

By 2013 they were a $238m market around the world, with products by

Fitbit, Nike and Jawbone accounting for 97% of all

smartphone-enabled tracker sales

Great… but… right tool… wrong audience

The real audience are in a different starting place

CHANGE THE MARKET & PUT 2 ZEROS ON THE SIZE OF THE MARKET!

Photo AP Telegraph.co.uk

They come in many designs and are developing all the time

Most ”active” users of wearables are like this

This is the market that needs the tools and engagement

Billions of $$$$$$

The simple fact is that the needs

of this market are being ignored

Gamification techniques can make all the difference.

Reward small steps, encourage additional commitment.

Celebrate small successes

• Fit people do not need “toys”

• Obese people need tools • Obese people need small steps, they often cannot aspire

to ultra slim bodies.. at least not realistically• The market does not currently have a product for the

healthcare market• Thousands of people are dying or getting ill due to obesity

every year – they need tools to help them• Community Gamification can work to reduce this problem

Solution 1

• Have clinics run AA style ”events” or appointments where metrics are measured

Solution 2 use existing tech

• Encourage use of Nike or fitbit tools and platforms

Solution 3Simple rewards and progress

• Celebrate taking action – commiting to a program

• Wear a tracker an monitor base levels - celebrate

• Take photos of all food - celebrate

• Weigh yourself – celebrate the act not outcome

• Measure yourself - celebrate the act not outcome

• Celebrate the start of a journey

One ”step” at a time

Solution 3 cont…build on existing technology with specifics for this market

• Add activity tracking• Inactivity alerts• Rewards to hitting target &

exceeding targets• Give people the choice to

do it privately or share with public or private groups

• Get suppliers to sponsor rewards at key points

Simple rewards and progress - cont

• Set a goal to increase daily activity

• Celebrate that increase• Provide triggers when

periods of inactivity are detected

• Reward progress of all forms

Reward progress, recognise achievement

The changes needed are not difficult – but seem to be off the radar of the ”ultra fitness”

tools and manufacturers

It can be done if we align motivation and incentives using game design mechanics

Reducing healthcare costs for all of us

APPLICATION OF LEARNING TO A SOCIAL PROBLEM

This was a project for the Gamification Level 2 certificateMike Morrison - Director RapidBI