Gamification - designing around user behavior and adding meaningful layers

Sogeti Inspiration Day - 18 okt - 2016

Susanne Timsjö, SICS & Jan Bidner, Sogeti

Designing around

USER BEHAVIOR

Gamification

#sidvasteras @janbidner

VERKSAMHETTEKNIK

HYPE

BEST PRACTICE

2009

2016

GAMIFICATION

USER

XPERIENCE


GAMIFICATION – GAME DESIGN THINKING”Applying GAME DESIGN ELEMENTS in context’s that are not games

To GET THINGS DONE & SOLVE REAL WORLD PROBLEMS.

By MOTIVATING and ENGAGING users”

2

1

3


We

YOU!

Hydration

Dryness

Progress

Full distance

Checkpoints

Time

Child condition level

Bad

Good

Critical


ERROR

INPUT

INPUT

ERROR

ABLE TOUSE

DESIRE TOUSE

DATA BEHAVIOR


http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiDu7epq9_PAhXFORoKHTG9DZkQjRwIBw&url=http://slideplayer.com/slide/7400762/&psig=AFQjCNFnaaz0Zrk050wl2pfeulFg55ygwA&ust=1476707755933670






WHAT DRIVES US?


Meaning& Purpose

Creativity/Feedback

Status/Social pressure

Avoiding death/regression/

getting stuck

Challenges/accomplishments/

goals

Collecting/owning/ treasures/

rewards

Exclusiveness/Scarcity

Change/ Curiousity

@janbidner

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwivgZ2vtt_PAhVC1RoKHfuRDJkQjRwIBw&url=http://www.clker.com/clipart-scale-7.html&psig=AFQjCNEvmBsyl4EHJ7MN61lq0jfw9B5-hg&ust=1476710748202886

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwivgZ2vtt_PAhVC1RoKHfuRDJkQjRwIBw&url=http://www.clker.com/clipart-scale-7.html&psig=AFQjCNEvmBsyl4EHJ7MN61lq0jfw9B5-hg&ust=1476710748202886

9

CORE DRIVES?

PLAYER TYPES?GAME MECHANICS?

[email protected] +46-72-2149913

THAT’S ALL FOLKS!

!

Gamification - designing around user behavior and adding meaningful layers

Design

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