Gamification
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Transcript of Gamification
CONFIDENTIAL
Gamification
January 2013
© 2011 SAP AG. All rights reserved. 2Confidential
Agenda
What is Gamification ?
Elements of Gamification
Where can it be used ?
Future of Gamification
© 2011 SAP AG. All rights reserved. 3Confidential
Gamification
Gamification is the use of game elements and game design techniques in non-game contexts.
Games have:
• Pre-Lusory Goal
• Constitutive Rules
• Lusory Attitude
• Voluntarily overcoming unnecessary obstacles.
© 2011 SAP AG. All rights reserved. 4Confidential
Elements of Gamification
© 2011 SAP AG. All rights reserved. 5Confidential
Elements of Gamification
Dynamics – Big picture aspects; “grammar”
ConstraintsEmotionsNarrative ProgressionRelationships
© 2011 SAP AG. All rights reserved. 6Confidential
Elements of Gamification
Mechanics - Processes that drive the action forward; “verbs”. It is used to get the players in the game, to move them from one state to another
Challenges – goalsChance- random outcomeCompetitionCooperationFeedbackResource AcquisitionRewardsTransactions –buying or sellingTurns – e.g. Tic Tac ToeWin States – e.g. Tic Tac Toe
© 2011 SAP AG. All rights reserved. 7Confidential
Elements of Gamification
Components – Specific instantiations of mechanics and dynamics; “nouns”
Achievements – challengesAvatarsBadgesBoss Fights CollectionsCombatContent UnlockingGifting - altruismLeaderboardsLevelsPointsQuestsSocial Graph TeamsVirtual Goods
© 2011 SAP AG. All rights reserved. 8Confidential
Don’t forget the Fun
© 2011 SAP AG. All rights reserved. 9Confidential
Where can Gamification be Used ?
Three main areas where Gamification can be used:
External: marketing, sales, customer engagement
Internal: HR, productivity enhancement, crowdsourcing
Behavior Change : health and wellness, sustainability and personal finance
© 2011 SAP AG. All rights reserved. 10Confidential
Example: Innovation
© 2011 SAP AG. All rights reserved. 11Confidential
© 2011 SAP AG. All rights reserved. 12Confidential
Future of Gamification
An interesting perspective of the future if gamification becomes all pervasive in our lives:
http://www.youtube.com/watch?v=ziHCvpikLh8
© 2011 SAP AG. All rights reserved. 13Confidential
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