Games Workshop

Tabletop board game company

Introduction

1. Background

2. Target Audience

3. Key

Communication

4. PR Objectives

5. PR Strategies

6. Target Press

7. PR Ideas

8. Promotional

Partners

9. Words – don’t

need to include

this part

1. Background• Products : Specializes in tabletop board games

and miniature models

-Warhammer Fantasy, Warhammer 40,000, and The Lord of the Rings strategy battle game etc.

Brands : Games Workshop

Specialty : – Licensed game, These games were made by

mainstream toy companies and available in standard toy and department stores rather than just in Games Workshop and specialty gaming stores..

– Spots the Space Marine Controversy.

• Extra interesting info :– Yearly Games day events held by Games Workshop

2. Target Audience

Primary

• Middle age single Males •(Ages 25-34)• Fans of the Warhammer 40,000 Series- Game lover

Sec-ondary• Middle age

single Females •(Ages 25-34)- Fans of other

board games- Interested in

playing the Warhammer 40,000 Series

3. Key Communication

• Brand name : Games Workshop

• Products : Tabletop board games and miniature models

- Warhammer Fantasy, Warhammer 40,000, and The Lord of the Rings strategy battle game etc.

• Miniature Items

• Specialty : – Give Creative thinking for strategy– Have communication

• Extra interesting info :– The creative teams behind the miniatures and games

designs

3. Key Communication (cont’d)

4. PR ObjectivesThe seasonal expansion of sales in the Americas during the winter, with the main target being the people in the United States and Canada that are already fans of the Warhammer 40,000 series.

The secondary target is the people who play other table top games and want to play our series without having to worry about what to buy to start an army.

The sale of a whole Space Marine Chapter of the Black Templers (1,000) Model army. And the Imperial Guard Regiment of the Death Korps of Krieg (1,500) model army.

5. PR StrategyEnhance people’s need for the creative thinking by providing some game battle place.

Get awareness of the miniature from the people by create some new model.

Get interest in the miniature and tabletop board game within local events.

Build a good image of the company by leading some charity or social campaign which will bring positive, helpful influence to the public.

6. Target Press

Professional PressGamers

Online PressTimes Online, Google News, Facebook…

7. PR Ideas Selling books, novels, guide books, rule books and art supplies.

products’ photos contained

Interview with Gamerspeople’s benefits

Custom designed miniature differently

Executive interview with gamers

Invite people who is playing game through the event

Free using battle place and games for event days

7. PR Ideas (cont’d)

• Design competition among designing people

• Miniature day– Making miniature contest, free gift

• Self handmade photo frame making event

• Photographic contest – Prize : a set of miniature

• Event Game Battle– With make stage to play

8. Promotional Partners

• Vimeo/ Youtube

- Game playing video

• Play/ performance (costume)

• New launching game magazines

- 1 free gift

9. Words

• Love our game • Enjoying life• Less stress• All use

Thank You!