Business Trends of Connected Games

Andrew WalkerVP Business Development

Suddenly Social, Inc

Defining Connected GamesWe’ve transitioned from a development model

that builds games using middleware into using services

Being “online” is a givenServices include:

User authSocial messagingAdvertisingAnalyticsGame Servers

Connectedness is…

1. Simultaneous play: competitive and cooperative2. Social messaging: Achievements, Chat, Game Events3. Cross platform and cross game

Connectedness Engagement Revenue++Massive scale connectedness is the next great frontier for game developers

Connected Game Server

Connected Game Model

Networknetwork

Clients Code

iOS

Andr

oid Web PC

messaging

User account

DB

Social nets

(FB…)

Analytics

Existing games

Game Server

Social Data

ImportanceThe incredible growth of players on social, MMO

and mobile over the next five yearsPositioning your business to take advantageAvoiding the pitfalls of building Connected GamesFiguring out which services are right for you

Social/MMO + Mobile = Over 1bn Connected

Users!Combined market revenue of $100bn by CY16!!!

Sources: IE Market Research, Gamesbrief.com Social Gaming Summit 2011, Digi-Capital

2010 2011 2012 2013 2014 2015 20160

200

400

600

800

1000

1200

1400

1600

1800

Social/MMOMobile10

00s

Beyond Games…Online GamblingWhether it will become widely legalized in the US

is open to debateMajor players are making their movesThe requirement for secure gameplay

necessitates the connected modelIn terms of revenue potential and users the effect

is enormous (with or without the US)

Social + Mobile + Gambling =

2bn Connected Users!

Combined market revenue of $100bn by CY16!!!

Sources: IE Market Research, Gamesbrief.com Social Gaming Summit 2011, Digi-Capital

2010 2011 2012 2013 2014 2015 20160

500

1000

1500

2000

2500

3000

Social/MMOMobileGambling10

00s

Even more reasons…AsiaThe emergence of the smartphone market in

ChinaAmazing numbers for Android and iPhone

activationsAlmost all smartphones are jailbroken immediately

after activation to allow pirated contentThe only way to potentially make any revenue is

to give the client away and use connected services

Almost a re-run of the Asian MMO market

Connected Game Server

Connected Game Model

Networknetwork

Clients Code

iOS

Andr

oid Web PC

messaging

User account

DB

Social nets

(FB…)

Analytics

Existing games

Game Server

Social Data

Some final points….Identity models are fragmentedSupporting certain user identity schemes

becomes a business decision – App discovery? Advertising?

Building out and operating secure game servers is expensive

Services are becoming available allowing devs to avoid the complexity of social networks

QUESTIONS?

andrew@suddenlysocial.net, 818-292-3294

THANK YOU!

Beyond Gaming - GamblingOnline Gambling has enormous market potential

Forecast growth from $30bn CY11 to $50bn CY16*

The Suddenly Social Application Platform solves all of the major problems in deploying connected gambling games

Result: Suddenly Social will ship a mobile gambling engine in Q2 2011 V1.0: Poker, Slots, Craps, Liar’s Dice Liar’s Dice chosen as proof of concept:

Working version prototyped in one week Shipping to Apple App Store in February 2011

Mobile Casino Game engine will fully leverage the power of connectedness to increase monetization

*Source: Global Betting and Gaming Consultants