Gage Social Media

Social Media

Social Media Offering Ecosystem

Social Media Strategy & Consulting

Services

• SM Outposts - Content, follower strategy/tactics, daily conversation management / moderation

• Social CRM - Community Monitoring , Measurement, Engagement

• Thought Leadership Marketing

• Event Marketing (microblogging, video capture / publishing, SlideShare)

• SEO media asset development, publishing, tagging

• Social Media Brand Identity Protection

• SM Analytics / Dashboards

Software Integration

• eCommerce (BazaarVoice)

• B2B CRM (Salesforce)

• Loyalty and Community building (Pluck, Lithium)

• Content Curation (Magnify, Curation Station)

• Collaborative and cross-channel marketing (Spredfast, Sprinklr)

• Monitoring / Social CRM(Radian6, Visible Technologies)

• Viral tracking/ Earned Media Measurement(Meteor)

• Profiling / Retargeting / Advocacy modeling(Rapleaf, Flowtown)

Custom Development

• Gage Genesis platform - Loyalty / Sweepstakes, Contests, Promotions, Training, Community

• Custom Facebook Applications:

• Photo and Video Contest – native

• Internationalization

• Facebook OpenGraph API integration

• Dynamic live/social content display widgets

• Social Media-technology mashups (Crimson Hexagon, Google/Bing Maps, etc)

Media

• Cross-channel campaign design and execution

• Social Media Advertising

• Sponsored Tweets

• Facebook

• LinkedIn

• YouTube

• Others

Definition ServicesEnterprise Integration

Custom Development Media

Strategy & Consulting

R Those who do the work to achieve the task

• Social Media specialist

• Dir - New Media

• Technology Team

• Technology Team


• Dir - New Media

• Dir - New Media• VP - New Media

A Those who are ultimately accountable for the correct and thorough completion of the deliverable or task; the one to whom Responsible is accountable

• Account Team Assignee

• Project Manager

• Project Manager



S Resources allocated to Responsible. Support will assist in completing the task

• Outsource Vendors

• Analytics team

• Creative Team

• UX/IA Team

• Social Media Team

• Analytics Team

• Creative Team• UX/IA Team

• Social Media Team

• Analytics Team

• Creative Team• UX/IA Team

• Outsource Vendors (Media2, etc.)

• Analytics Team

• Social Media Specialist

• Analytics Team• Creative Team• UX/IA Team

C Opinions are sought; and with whom there is 2-way communication

• VP - New Media


• Dir - New Media

• VP - New Media

• Dir – New Media

• VP - New Media

• Exec Team

I Kept up-to-date on progress, one-way communication

• EVP - Operations




• President

A Truly Integrated Social Media Agency

Moving clients along an evolutionary path

© 2010 Gage Marketing Group. All Rights Reserved.

Helping brands discover their communities

Brand Online

Relevant Social Media Community

• Define the relevant community in blogs, networking sites, forums, microblogs, etc.

• Analyze (characteristics, players)

• Listen & report• Generate traffic & desired

actions

• Listening tools and alerts• Statistical, Observational

Analysis & Reporting• Social Media (Ad) Campaigns

What we deliver: How we deliver:


Helping brands connect to their communities

Brand Online


• Owned Community Building• Community Participation &

Intervention

• Listening & participation tools• Participation process & rules

development• Statistical, Observational

Analysis & Reporting• Content Strategy• Development w/custom

& 3rd party tools



Helping brands transform their communities


• SM Brand Identity Protection• Owned SM Platform Dev & Mgmt• SM Sweepstakes, Contests, &

Promotions• SM / website integration &

development (FB apps, sharing, Community / Loyalty / eCommerce enterprise solutions

• Multichannel Content Strategy, Creation & Publishing

• White-label Brand ID protection service

• Full-service Sweeps / Contest / Promotion: SM only or multichannel

• Custom and 3rd party SM development services/tools

• Dedicated, experienced Social Media Team


Brand Online


Community Outreach: Evolution


Community Outreach: Full Integration is Goal

Analytics and Reporting

• BusinessObjects• Google AdWords Tools/Urchin • AtlasDMT™ (Media Reporting)• MediaPlex™• Google Trends• WebTrends Integration• Alexa, Quantcast, Compete• SpyFu• Radian6• Customized Reporting


Customized reporting: Executive Marketing Dashboards

•Integrated with multiple analytics packages including– WebTrends Website Analytics– Omniture Website Analytics– BusinessObjects Reporting Platforms– Urchin (Google owned, but customer data I secure– Google Analytics– Atlas Ad Serving Platform– DART Ad Serving Platform– Radian6 (new!)– More…

•API integration to automate data feeds• Dynamically generated to accommodate audiences from

the Managerial Level to C-Level

Owned + Non-Owned Community reporting


Social Media Brand Protection

Problem: Brands disappointed when attempting to register on a social media site that has suddenly become critically important

Solution: Gage Social Media Brand Protection• Secures brands, products, usernames on up to 330 Social Networks• Informs whether names, brands, or trademarked terms are available (or

stolen) and contacts sites to have stolen names released and returned• Continuously monitors landscape to identify viable new solutions• Creates up to 30 new social network accounts per month for clients as

new solutions are identified


Advocacy Modeling

• Overlays existing customer and prospect databases with social profile data and segments into audiences ranging from advocates to terrorists• Develop social and/or cross-media campaigns to move targets to

become brand advocates• Track results over time

0

100

+-

Influence

Opinion

Terrorists

Non-Threats Fans

AdvocatesMercenaries


Social Media Perspective: Summary

• Evolves hourly• Strategy, thought leadership + execution discipline• Industry relationships• Proactive in identifying appropriate tools, techniques• Tied to business goals, measured and reported accordingly• In-house legal expertise• Training internal teams• Connecting client + marketing + emerging media knowledge to

deliver marketing excellence

Branded Social Media Property Examples


Twitter


Facebook


YouTube


Branded Community

Gage Social Media

Documents

Transcript of Gage Social Media