Extending Internet Experience to Mobile

Gabriel Sidhom, CTO

Orange Labs San Francisco

Fixed PC – Some Have It Nice: Fat & Round

• End users spoilt by PC experience• Multiple windows and Multitasking

• Bandwidth – availability and cost are not a factor

• Performance (memory, display and CPU)

• Interactivity • Rich Interface Experience - AJAX, Flash

• Web-centric delivery approach • Browsers and plug-in's

• Ad based model – The culture of free • High level of data-analytics and low expectations of privacy

• No device rendering to worry about or placement on the deck.

• PC allows adaptable "decks" including using WWW as the deck.

Mobile Internet - Lean & Mean but Becoming In-Between

• Deliver a bigger pipe • High Speed Download/Upload Packet Access[+], 4G (LTE, 802.22)

• Mobile web application development• Webkit based browsers – Safari, Symbian (S60), Ajax and Javascript

• Open source on mobile enabling environment • Open devices, OS and applications

• APIs and tools to build and enable applications

• Differential QOS expectations because of limited resources• Users should be able to choose what are mission critical apps

• Device management • Supportability, Device capability

From In-Between to Equivalence?

• Not until:• Handsets adapt to the content or the content extensively adapts to

the handset.

• Micro-, macro- and home-networks cooperate or some new innovation in spectral efficiency takes us beyond Cooper's Law

• Users accept Ultra Mobile PC as their handset.

• The mobile ecosystem integrates new technology than the current 18 months cycle.

An eComm 2008 presentation –

http://eCommMedia.com for more