Ga 2011 social media integration
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Integrating Social Media
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presentation given by Shana Sisk of JFNA at 2011 GA
Transcript of Ga 2011 social media integration
Integrating Social Media
Social Media is the Digital “Wild West”
• Fast-paced• Rules not yet completely defined• Best practices can change quickly• New outlets opening up often• One person has an idea/technique that works;
everyone else replicates• Worth participating
Putting Social Media Into a Jewish Context
Jewish Geography
• Connect with others
• Discover unexpected “friends” in common
• Alumni/community groups
Add Your Image Here
Putting Social Media Into a Jewish Context
Virtual synagogue/JCC
• News/ view program information
• Lifecycle event updates
• Articles/questions posted promoting discussion
Add Your Image Here
Putting Social Media Into a Jewish Context
Tradition of Talmudic Debate
• Two Jews = three opinions
• People like to talk
• Say what you want in 140 characters or less
Add Your Image Here
Putting social media into a Jewish context
#Hashtag = kibbutzing
• Bubbes have been doing it for ages
• Search #hashtag and find everything in one place
• Great for archiving events, tracking community response
Add Your Image Here
Practical Usage for Federations & Jewish Orgs
• Promote event registration• Crisis campaign and updates• Link to web-hosted content
like calendar or articles• Community News
• Live event updates from field• Community surveys/polls• Virtual conversations
Another Channel for Marketing & Communications
Opportunity to reinforce or “glue together” messaging from other channels:• Advertising (print or online)• Blogs/Web-based articles• Direct Mail• Emails• Newsletters (print or online)• Press releases
Outlet to Reinforce Messaging Already in Use
Newsletter EmailWeb Site
Thank you
Shana SiskOnline Marketing SpecialistThe Jewish Federations of North [email protected]@jfederations @shaninu #JFNAGA
