Social media and website integration
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30th March 2011
8 Social Media Strategies
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What makes social media work...
Meet your customers where they are1
Listen to their conversations and engage with them2
Allow content to flow and be repurposed3
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Breaking “Social Media” downWhat are the strategies?
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Site wide links to your company Social Media pages – pop them in the header, footer or side panel.
1. Network presence
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2. Content Sharing
Your users can distribute your content through their networks
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3. Social Platform Integration
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Pull Friends and your Facebook page wall posts into website as widget
Show your recent content that people have shared on Facebook
3. Social Platform Integration
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3. Social Platform Integration
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4. Social Media Aggregation
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Foursquare & Facebook Places are examples of systems where can earn custom badges by checking into a location. E.g. You get a badge with the Red Cross each time you donate.
5. Social Location Sharing
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5. Social Location Sharing
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6. Social Development
Squiz will demonstrate it’s solution to social development at our user conference this year.
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7. Social Promotion
Tweet #CrustFreeFriday and go into the draw for 5 free pizzas.
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8. Social PublicationBy making your content freely available for others to aggregate or by inviting others to contribute their content to a aggregator, you can create more value than the sum of the partseg http://eq.org.nz
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Managing your conversations
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An integrated landscape
Source: Altimeter Group 2010
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7.30 Breakfast & registration8.00 Introduction John-Paul Syriatowicz, Managing Director, Squiz Australia8.05 Social media planning in organisations Belinda Heit, Manager - Social Media Services, RACQ8.20 8 Social media strategiesJohn-Paul Syriatowicz, Managing Director, Squiz Australia8.35 SocialAndrew Dunbar, Web Business Manager, Edith Cowan University8.50Interactive session 3 groups / 8 minutes9.20 Group Q&A + closing remarks
9.30 Optional: Squiz product and service demo
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Andrew Dunbar Social circle & social aggregationBelinda Heit Social media planning
J-P Syriatowicz Collaboration technologies within organisations
Interactive Sessions