Michel Maffesoli

• “The time of tribes”• Mass culture has disintegrated • Today, social existence is

conducted through fragmented tribal groupings, organized around the catchwords, brand-names and sound-bites of consumer culture

• The rise of ‘identity politics’• The ‘proliferation of lifestyle

cultures’ My finger is glued to my chin

How could you link Maffesoli’s ideas with the findings/ theories of UKTribes/ findyourtribe?