Teens

How are young people represented in your case study texts? What do your texts say about young people and identity?

Social tribes replace social groups

• Traditional demographic groupings (class/ race/ gender/ age/ religion) are increasingly redundant

• Young people gather and define their identity more in terms of cultural groups/ tribes:– Emo/ indie/ geeks…

• Is the media a bigger influence than society?

Social tribes replace social groups

• Is the media a bigger influence than society on young people’s identity?

• Are identities increasingly mediated?

• Are audiences more active in creating their own subjectivity/ identity?

• Are audiences more ‘pick’n’mix’ in the construction of their identity?

What narratives and discourses of teenhood are constructed by……?

• Analyse text– What discourses and narratives are

constructed?– How are teens represented?

• Investigate audience– Who is the audience?– How wide/ big is the audience?– How are audiences actively engaging with the

programme?

Moral Panics and Folk Devils

Barbification

Ambition and Aspiration

Constructing a Target MarketDelivering for Advertisers

Inventing phases of life

• Childhood

• Teenager

• Tweenager

Selling phases of life

• T4• E4• CBBC • CBeebies

• Fragmented• Niche• Identity?

Constructing a Target MarketDelivering for Advertisers

How does Glee construct a target market?

Constructing a Target MarketDelivering for Advertisers

How does Glee construct a target market?