G Trax Push Fresh Media Now

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“G-Trax” presentation for: Zach Ghallagher, Jimmy Smith, Paul Nguyen & TBWA

description

G-Trax was Gatorade's music experience in 2008; here's what's possible for 2010.

Transcript of G Trax Push Fresh Media Now

Page 1: G Trax Push Fresh Media Now

“G-Trax” presentation for:

Zach Ghallagher, Jimmy Smith, Paul Nguyen & TBWA

Page 2: G Trax Push Fresh Media Now

Consumer Insights & benefits:

• Every week, 93% of all U.S. consumers listen to the radio. Source: RADAR, Dec. ’09.

• This project allows the user to listen to 58-minutes per hour commercial free.

• Access to promotions (Special offers).

• Choice of music. Remove musicians from a playlist, and skip unlimited songs.

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Choose its home:Gatorade commercials run between songs.

• Gatorade.com.• ESPN.com or any website where you are advertising.

• Walgreens.com, and other retail sites.

• In-store in Walgreens, CVS, etc.• G-Trax channels can be created for sites by Pandora, CBS Radio, Clear Channel, etc.

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No ceiling sales growth:• We’ll show you how to grow your sales every quarter. Request a custom R.O.I.• Monitor sales in-store and online.• Measurement is third party.

Return on investment:Beyond sales, you get a check every month from these turn-key opportunities.• Any music purchased via Amazon.com.• Walgreens and other retailers may pay to advertise on Gatorade’s music player.• Co-brand contests with partners of your choice. Those partners pay for space on the media player. We partner with airlines, hotels, entertainment, etc.

• All advertising on Gatorade’s player will be approved by you.

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Demo at FreshMediaNow.com:• Play with the future of in-store, Internet, and mobile audio click on one of the graphics at FreshMediaNow.com (e.g. Belvedere Vodka, Starbucks, or Revlon).

• We’ll create a demo for your brand.

Page 6: G Trax Push Fresh Media Now

“G-Trax” presentation for:

Zach Ghallagher, Jimmy Smith, Paul Nguyen & TBWA