Future Sports Media Pack

THE WORLD’S BIGGEST CYCLING MEDIA COMPANY

MEDIAINFORMATION

Scale 2.1 million mountain bikers per month 3.8 million road cyclists per month

Credibility Our reviewers ride over 200,000 miles a year

Audience value 300,000 clicks per month to advertisers sites

4.2MILLIONCYCLISTS EVERY MONTH

REACHING OVER

“Future is the world’s leading provider of cycling content. Our market leading magazines and websites deliver highly relevant, timely information to a global audience of cycling enthusiasts.”Mark Wood, Chief Executive Future PLC

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Road

Bikeradar

Cycling News

Procycling

Cycling Plus

Official Race Guides

Future Sports Series

Cycling News HD

Off-Road

Bikeradar

Mountain Biking UK

What Mountain Bike

Chop MTB

Future Sports Series

TriathlonTriathlon Plus

Tri RadarLifestyle

Urban Cyclist

On Your BikeMarketing & Research

Contacts

2.1 million MOUNTAIN BIKERS

3.8 millionROAD CYCLIST

WELCOME

bike radar

27 million PAGE VIEWS

2.1 millionUNIQUE USERS

Road cyclists, mountain bikers, commuters & beginners - Bikeradar serves fans of all major branches of cycling

27,500 products featured or reviewed

1.2m mountain bikers

1.7m road riders

Average age 39

Intermediate cyclists

HH income £58,650

£1,812 spent on last bike purchase

THE WORLD’S LARGEST AND MOST COMPREHENSIVE SOURCE OF CYCLING PRODUCT NEWS AND REVIEWS

Jeff Jones Editor

“Bikeradar is the market leader for product reviews. It’s respected, independent and as such is a great vehicle to reach

potential customers. As an element to our marketing mix it offers fantastic exposure.”

Lola O’Hare, Marketing Manager Chain Reaction Cycles Ltd

57 million PAGE VIEWS

2.1 millionUNIQUE USERS

IN DEPTH COVERAGE OF ALL DISCIPLINES OF THE SPORT OF CYCLING SINCE 1995

Up to the minute news, the latest results and insightful reports draw racing fans worldwide to cyclingnews.com

Over 25 pages of content per user per month

60% of users cycle competitively

Delivering more than 1,000 news and race articles per month

Professional men, average age 44

HH income £58,679

Located in more than 90 countries

£2,000 spent on last bike

Dan Benson Editor

“Cyclingnews.com is a go-to location for so many core cyclists. Through creative marketing solutions, well thought-out campaigns, and great people,

they continue to be a key partner to help Specialized reach riders worldwide.” Sean McLaughlin, Global Marketing, Specialized Bicycle Components

54,000 Distribution

“Procycling is a beautiful product and one of the only magazines that I will pick up every month. It does a fantastic job at celebrating our great sport with a rare integrity and insight. I am proud to have Colnago bikes showcased and advertised within it.”Ernesto Colnago

INSIDE THE WORLD’S TOUGHEST SPORT

Procycling enjoys unrivalled access to the sport’s biggest stars. From joining training rides with pros to sitting alongside team directors in their cars at the world’s biggest races

60% of users take part in road races, time trials, or sportives

64% have bought a product or service featured in the magazine

Average age 42

HH income £51,662


Cam Winstanley Editor

THE UK’S BIGGEST SELLING CYCLING MAGAZINE

Unparalleled expert product reviews with inspirational routes and rides from around the world

Fitness focussed riders with a point to prove

Average age 43

HH income £49,770

Owning on average two road bikes each


Planning to spend £1,493 on next bike

50,015 ABC Jan-Dec 2012 9% YOY

“Cycling Plus offers the perfect environment and audience for our brands. As market leader it’s always top of our marketing schedule.” Angus Staines, Marketing Manager, Paligap Ltd

Rob Spedding Editor

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Official Race GuidesOFFICIAL RACE GUIDES FOR THE WORLD’S LEADING TOURS

Tour de France Official Guide produced in association with Tour organiser ASO

Giro d’Italia Souvenir Pack produced in association with Giro organiser RCS

High quality editorial environment across both print and rich media tablet versions

Excellent sponsorship and integrated media opportunities

75,000 Combined distribution

“The official Tour De France book provides an unrivalled guide to all the stages, teams and riders. It’s a great way for Cycle Surgery to reach an audience of cyclists and cycling fans at a key time in the year, as well as being a excellent publication for featuring our brand.”Jonathan Sharpe, Marketing Manager Cycle Surgery

OUR DEDICATED CREATIVE TEAM DELIVERS BRANDED AND BESPOKE PRODUCTS IN PRINT AND DIGITAL MEDIA

History of the Tour De France

Ride Fit - the road cycling fitness guide

Beginners Guide to Running a Marathon

Essential Guide to Mountain Biking

Interval and Cross-Training Fitness

ProCycling Photography

Essential Guide to Road Cycling

Beginners Guide to Triathlon


“The Future Sports Series not only brings together the best content from the most respected channels in printed and digital sports media, but we also provide a platform for bespoke magazines, digital editions and apps.”Richard Owen, Editor Future Sports Series

Richard Owen Editor

THIS WEEK’S ROAD RACING – IN FOCUS

A weekly iPad magazine for road cycling race fans

From the makers of cyclingnews.com and Procycling magazine, this innovative product is designed exclusively for mobile tablet devices

Providing analysis of the week’s key events, news and photos, all presented in an interactive, stylish format

Detailed round ups of the week’s races

the sharpest photography of key events and riders

Interviews and comment from the biggest names in sport

“Cycling News HD provides a perfect complement to the fast paced newswire feel of Cyclingnews.com and the considered and celebratory approach of Procycling Magazine. Cycling News HD offering an edited selection of the week’s most important and interesting stories, each week.”Paul Robson, Editor CN HD

Paul Robson Editor

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PROVIDING LEISURE CYCLISTS, BEGINNERS AND FAMILIES WITH THE ADVICE AND KNOWHOW THEY NEED

119,000 took part in Skyrides this summer

“Picked up a copy of On Your Bike at a Skyride event and thoroughly enjoyed it. I’ve bought cycle mags before, but as I ride for commuting and leisure they weren’t really for me, whereas I read On Your Bike from front to back. Thanks for a good read.”Paul Codling, reader

Richard Owen Editor

Magazine produced in partnership with British Cycling and given away at mass participation Skyride events

Advertiser ‘toolkit’ across a range of channels reaching hard-to-reach casual and beginner cyclists

Inserted supplements across relevant mainstream press

Website coming soon delivering information on where to ride, buying advice and how-to tutorials

Audience: 60% male, 40% female, 72% cycle once a month or more

A NEW MAGAZINE FOR PEOPLE WHO LIKE TO RIDE THE CITY IN STYLE

Beautiful lifestyle cycling features

Bespoke cycling fashion shoots

Urban bike and gear reviews

High quality print and tablet versions

Global editorial focus and distribution


“This is the magazine I’ve been waiting for ever since I took up cycling! Beautiful features focussed on urban cycling across the world, excellent bike reviews, knowledgeable advice - a real celebration of urban cycling in all its glory. Thank you.” Matthew Rylands, reader

Jamie Wilkins Editor

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BRITAIN’S BEST SELLING MOUNTAIN BIKING TITLE, REACHING OVER 11’OOO MORE RIDERS THAN IT’S NEAREST RIVAL

From extreme downhill and epic freeride to cross-country blasts across the downs, MBUK brings together riders from all schools of off-roading

81% ride more than once a week

Influential in mountain biking scene

Young riders - average age 32

HH income £41,640


41,476 ABC Jan-Dec 2012 3% YOY

“MBUK has been with mountain biking for the entire journey, yet continues to evolve at the same rapid rate as our sport. MBUK is an essential advertising platform for the Renthal brand.”Ian Collins, Cycle Products Marketing Manager, Renthal

Danny Walter Editor

THE UK’S LEADING GUIDE TO ALL THAT IS NEW AND EXCITING IN MOUNTAIN BIKING

An unparalleled team of experts deliver quality editorial about everything from bikes to clothing

36% of readers plan to buy a bike in the next 12 months

WMB readers simply love trail riding, taking regularly to local bridlepaths and purpose-built trail centres

Average age 41

HH income £48,333


16,074 ABC Jan-Dec 2012 10% YOY

“Future Publishing’s titles are a key partner in our media spend. Our customers and consumers use the quality testing as a point of reference and the stories engage the reader.”Steve Carter, General Manager, SCOTT Sports UK

Steve Williams Editor

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THE GLOBAL HOME OF GRAVITY MOUNTAIN BIKING

A daily fix of adrenaline mountain biking

Aimed at thrill-seeking mountain bikers who love to ride downhill, freeride, dirt jumps, all mountain and more

ChopMTB.com’s distinctive editorial voice is irreverent but knowledgeable and above all, entertaining

The world’s best gravity mountain biking videos and photos

Breaking news on gravity mountain bikes and gear

“There is lots of adrenaline mountain biking content out there, and lots of places to find it, but ChopMTB.com’s singular personality, focus on quality and unique access makes it the homepage for gravity riders and trail riders alike.” James Costley-White, Editor Chop MTB

James Costley-White Editor

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THE VERY BEST ADVICE ON EQUIPMENT AND TRAINING FOR DEMANDING TRI ATHLETES

Stunning visuals, exclusive interviews and compelling real life stories, aiming to inspire

87% purchased swimming & running gear in the last year

71% visited a companies website after seeing an advertisement in the mag

Professional, focussed, motivated

Average age 39

HH Income £59,372

£1,282 spent on cycling, running, swimming gear

14,439 ABC Jan-Dec 2012 24% YOY

“We have enjoyed working with Tri Plus to launch new brands such as Gu Energy to the UK market and also build the awareness of already well established brands such as 2XU, their natural enthusiaum for the sport shines through in the work that they do.”Mike Martin, TCL SportsLiz Hufton

Editor

THE BEST SOURCE FOR TRIATHLON TRAINING AND GEAR

The world’s best triathlon product news and reviews

Free triathlon training software to log training goals, download training plans and create virtual training groups

Latest reports and analysis from the world’s biggest races

580% year-on-year traffic growth

High user engagement: over 5 page views per unique user

“TriRadar.com is the best place for triathletes to learn about the latest gear and race news, and join an active training community to improve their performance.” Liz Hufton, editor TriRadar

Liz Hufton Editor

Future creates multi-channel marketing solutions for some of the world’s biggest cycling brands. Our in-house research team also deliver unique market insights and campaign effectiveness studies

MARKETINGEXPERT, INNOVATIVE, MULTI-PLATFORM

CREATIVE

InnovationPIONEERING NEW COMMUNICATION PLATFORMS

App development - Tablet Driving new media development and cementing our place at the forefront of app development is a priority in our business. The Cycling News HD interactive app is an example of our innovation on this platform.

Future is the no.1 UK publisher on apple newsstand and has been awarded the prestigious AOP Launch of the Year award for our work on this platform.

The cycling portfolio has sold 133,492 digital copies on Apple Newsstand since the launch and has 584,901 container apps.

Video channels Video content is an important part of our digital strategy. Our users value our video with

74% watching our videos weekly, 22% daily

21% watching video on the iPad.

InnovationPIONEERING NEW COMMUNICATION CHANNELS

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InnovationPIONEERING NEW COMMUNICATION CHANNELS

Social Media Clients can now reach over 287,000 cycling fans across our social media pages. Our campaigns successfully promote brands to a huge audience and achieve rapid growth of followers across client’s social media platforms

A recent campaign for SIS achieved

1,000 new likes in 1.5hours

1,727 entrants opted in

5,663 new likes to SIS Facebook page

16,140 entries

Commercial partnershipsBRAND ALIGNMENT WITH EXPERT EDITORIAL FEATURES

Skoda wished to capitalise on their European sponsorship to broaden appeal and

drive brand re-appraisal among affluent males. Solution A comprehensive sponsorship around all key tour coverage on Bikeradar. Activity included homepage takeovers, editorial, competitions, links to social media and print sponsorship. Results Activity drove purchase intent – 46% of audience now likely to purchase Skoda in the future.

The campaign needed to raise awareness of the Voodoo brand whilst simultaneously improving perceptions amongst the core mountain biking audience.

Solution A series of 6 challenges were created to road test the Voodoo and one of their top riders.

Executions included integration with 6 page features, editorial, online and social media along with Future produced videos. Results

Top viewed video on Bikeradar every month

Brand awareness 25%

10% increase in Voodoo being seen as

High Quality

12% increase in purchase consideration

Commercial partnershipsBRAND ALIGNMENT WITH EXPERT EDITORIAL FEATURES

ResearchDELIVERING MARKET INSIGHT AND CAMPAIGN EFFECTIVENESS

BikeTrack Yearly study to 10,000 cyclists

Detailed customer profiling – 7 key segments identified

Purchase behaviour monitored

Brand perception – measuring perceptions of 24 major bike brands

Beyond Bikes – also looking at preference of retailers

Looking beyond the click Future’s research team is dedicated to producing unique insights which enhance market understanding and support client business objectives.

We understand that significant marketing spend requires accountability and measurable return on investment. Beyond click-rates and sales we use consumer insight to understand the impact on your brands.

ContactsFUTURE SPORTS GLOBAL PUBLISHING AND COMMERCIAL TEAM

Richard Schofield Group Publishing Director - Auto & Sports T: +44(0)1225 788252 M: +44(0)779988436 E: [email protected]

Dave Clutterbuck Publisher T: +44(0)1225 788104 M: +44(0)7944934021 E: [email protected]

Richard Hemmings Senior Advertising Sales Manager T:+44(0)1225 442244 ex 5248 M:+44(0)7908523993 E: [email protected]

Claire Hawkins Senior Advertising Sales Manager T: +44(0)1225 442244 ex 2138 M: +44(0)7767873099 E: [email protected]

Adrian Miles Account Sales Manager T: +44(0)1225 442244 ex 2183 M: +44(0)7415859006 E: [email protected]

Joanna Penny Account Sales Manager T:+44(0)1225 442244 ex 2745 M: +44(0)7818046293 E: [email protected]

Jason Veall Account Sales Manager T: +44(0)1225 442244 ex 5219 M: +44(0)7508358739 E: [email protected]

Ben Corlett Sales Executive T: +44(0)1225 442244 ex 2309 E:[email protected]

Beckie Pring Sales Executive T: +44(0)1225 442244 ex 5137 E: [email protected]

Nathan Forbes Sales Director – North America T: +1303-747-4889 E: [email protected]

Sean Stephenson Account Sales Manager – USA M: +1 602-363-7433 E: [email protected]

Massimo Cappelletti European Sales Manager T: +39(0)3479780551 E:[email protected]

Philip Everett-Lyons Senior Sales Executive T: +44(0)1225 442244 ex 5194 E: [email protected]

Charlie Lister Sales Executive T: +44(0)1225 442244 ex 2894 E: [email protected]

Johannes Dethleff Senior Sales Executive T: +44(0)1225 442244 ex 2776 M:+44(0)7767873080 E: [email protected]

Publishing team Commercial team

Mark Cantwell Product Development Manager T: +44(0)1225 442244 M: +44(0)7946425862 E: [email protected]

Matthew Hunkin Group Art Editor T: +44(0)1225 442244 ex2355 E: [email protected]

James Hamilton Publisher T: +44(0)1225 732311 M: +44(0)7508358740 E: [email protected]

Future UK Future Publishing Beauford Court 30 Monmouth Street Bath BA1 2BW T: +44(0)1225 442244

Future US, Inc. 4000 Shoreline Court, Suite 400 South San Francisco, CA 94080 T: +1 650 872 1642

Future Australia Suite 3, Level 10 100 Walker Street North Sydney NSW 2060 Sydney Australia T: +61 2 9955 2677

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Future Sports Media Pack

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