On Sports, Media and the future of the sports consumer
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Future of sports
Gijsbregt Brouwer Johan Cruyff University - Sport & Media - October 29st, 2013
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Disruption Facts & trends
Customer journeys
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Disruption
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Consumer
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Producer
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Media
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Brand
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1 op 1
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1 naar veel
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Veel naar veel
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Disruption
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Disruption
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Disruption
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Disruption
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Disruption
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Disruption
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Trends SPORTNEXT 2013
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Buiten is het nieuwe binnen
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Superhumans
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Screens everywhere
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Screens everywhere
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Screens everywhere
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Niches rule!
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Niches rule!
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Back to basics
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Back to basics
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Trends 2nd decade 21st century
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SoLoMo
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SoLoMo
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SoLoMo
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Crowds
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Crowds
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Smart wear/gear
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Smart wear/gear
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Smart wear/gear
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Smart stadiums
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Realtime world
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W sports
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Urban sports
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Digital = personal
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Digital = personal
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Digital = personal
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Digital = personal
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Customer journeys
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Even voorstellen
Gijsbregt - John - Huib
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Even voorstellen
Huib - seizoenskaarthouder en oranjefan
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Even voorstellen
John - Man’s cave en feitenkenner
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Even voorstellen
Gijsbregt - hardloper en cijferfanaat
!
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Even voorstellen
Onze iPhone 20s via @hneidhardt
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We volgen Huib
Huib - seizoenskaarthouder en oranjefan
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Huib voor
tickets en plek
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Huib voor
mobiliteit
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Huib voor
met wie?
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Huib tijdens
social media
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Huib tijdens
inchecken
huib
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Huib tijdens
Navigatie
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Huib tijdens
eten en drinken
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Huib tijdens
beleving delen
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Huib tijdens
service
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Huib tijdens
overal schermen
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Huib tijdens
live betting
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Huib tijdens
alles meten
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Huib tijdens
Smart stadium/robots
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Huib tijdens
replay
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Huib tijdens
altijd connected
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Huib tijdens
merchandise op maat
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Huib na
op de foto met de helden
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Huib na
foto’s taggen
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Huib na
terug kijken
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We volgen John
John - Man’s cave en feitenkenner
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John voor
statistieken bekijken
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John voor
statistieken bekijken
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John voor
chat
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John tijdens
3D
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John tijdens
social media
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John tijdens
Block social media
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John tijdens
Wat kijken?
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John tijdens
tweede scherm
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John tijdens
eigen koelkast (en toilet)
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John tijdens
gaming
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John tijdens
live gaming
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John tijdens
live betting
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John tijdens
replay
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John na
spreken met je held
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John na
chat
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John na
terug kijken
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We volgen Gijsbregt
Gijsbregt - hardloper en cijferfanaat
!
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Gijsbregt voor
voetscan
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Gijsbregt voor
Brainscan
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Gijsbregt voor
print schoen
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Gijsbregt voor
trainingsanalyse
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Gijsbregt voor
trainingsmaatje vinden
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Gijsbregt voor
smart watch aan
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Gijsbregt tijdens
smart wear aan
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Gijsbregt tijdens
smart helmet op
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Gijsbregt tijdens
real time body feedback
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Gijsbregt tijdens
real time body feedback
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Gijsbregt tijdens
ghosting
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Gijsbregt tijdens
cheering
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Gijsbregt tijdens
cheering
![Page 109: On Sports, Media and the future of the sports consumer](https://reader038.fdocuments.us/reader038/viewer/2022103110/54b693e14a79595c188b458d/html5/thumbnails/109.jpg)
Gijsbregt tijdens
real time music
![Page 110: On Sports, Media and the future of the sports consumer](https://reader038.fdocuments.us/reader038/viewer/2022103110/54b693e14a79595c188b458d/html5/thumbnails/110.jpg)
Gijsbregt tijdens
gaming
![Page 111: On Sports, Media and the future of the sports consumer](https://reader038.fdocuments.us/reader038/viewer/2022103110/54b693e14a79595c188b458d/html5/thumbnails/111.jpg)
Gijsbregt tijdens
social en geo feedback
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Gijsbregt tijdens
video
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Gijsbregt na
track
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Gijsbregt na
competitie
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Gijsbregt na
medailles
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Gijsbregt na
bio analyse
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Gijsbregt na
smart recovery
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What’s in it for me?
Dat is 2020 wat moet ik daar nu mee?
![Page 119: On Sports, Media and the future of the sports consumer](https://reader038.fdocuments.us/reader038/viewer/2022103110/54b693e14a79595c188b458d/html5/thumbnails/119.jpg)
What’s in it for me?
Belangrijkste trends: CONNECTED
![Page 120: On Sports, Media and the future of the sports consumer](https://reader038.fdocuments.us/reader038/viewer/2022103110/54b693e14a79595c188b458d/html5/thumbnails/120.jpg)
What’s in it for me?
Belangrijkste trends: SCHERMEN
![Page 121: On Sports, Media and the future of the sports consumer](https://reader038.fdocuments.us/reader038/viewer/2022103110/54b693e14a79595c188b458d/html5/thumbnails/121.jpg)
What’s in it for me?
Belangrijkste trends: PERSONAL
![Page 122: On Sports, Media and the future of the sports consumer](https://reader038.fdocuments.us/reader038/viewer/2022103110/54b693e14a79595c188b458d/html5/thumbnails/122.jpg)
What’s in it for me?
Belangrijkste trends: EXPERIENCE
![Page 123: On Sports, Media and the future of the sports consumer](https://reader038.fdocuments.us/reader038/viewer/2022103110/54b693e14a79595c188b458d/html5/thumbnails/123.jpg)
Groeten van:
Gijsbregt - John - Huib
![Page 124: On Sports, Media and the future of the sports consumer](https://reader038.fdocuments.us/reader038/viewer/2022103110/54b693e14a79595c188b458d/html5/thumbnails/124.jpg)
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