Future proofing your business in the age of consumer empowerment
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In The Age Of Consumer Empowerment MIEL VAN OPSTAL | SEP. 17, 2014 FUTURE-PROOFING YOUR BUSINESS IN THE AGE OF CONSUMER EMPOWERMENT
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A 30-minute high level exec overview of the how to communicate with your customers in this digital era.
Transcript of Future proofing your business in the age of consumer empowerment
In The Age Of Consumer Empowerment
MIEL VAN OPSTAL | SEP. 17, 2014 FUTURE-PROOFING YOUR BUSINESS IN THE AGE OF CONSUMER EMPOWERMENT
To date, NASA has documented roughly 1,800 "spinoff" technologies. Here's a short listof things they’ve invented.
Source: comScore
Generations X, Y and Z
Source: socialmarketingwriting
92.6% makes purchasing decisions based on visuals
We remember 20% of what we read, but 83% of what we see
Economic Survival
An omnichannel strategyto support theproliferation of channels
“The Future Smart Home: Each household will contain 500 smart devices by 2022”- Gartner (09/2014)
Content, Service &Storytelling
Non-interruptiveNon-instrusiveBespoke & personalizedOpt-in
Source: GetVerde
Source: Lee Odden
It’s not about digital marketing, it’s about omnichannel marketing in a digital era.
It’s not about selling to customers, it’s about empowering customers to make the right sales decision.
linkedin.com/in/mielvo
twitter.com/coolz0r
+32 472 675 692
