allison schwartzworkflow 2011

future practice: parametric design catalog

1_develop parametric models of buildings and components2_manage catalog of parametric models, including models developed externally3_specify models for specific site conditions and project requirements4_sell models and license their implementation

business strategy

1_develop parametric models of buildings and components2_manage catalog of parametric models, including models developed externally3_specify models for specific site conditions and project requirements4_sell models and license their implementation

business strategy

[ ]

computational designers

layout types

customizab

le features

construction

number of units

client’s scope:

client’s scope:

orientation

site architectcontractorsuppliers

local codes, zoningmaterial availability

material preferences

land acquisition site workutility workfinancing

engineers

sustainability consultants

user feedback

architects

contractors

fabricators

prototype testing

[building]parametric

model

[building]parametric

model

[component]parametric

model

[component]parametric

model

[product]parametric

model

parametricmodels

specifiedparametric

model

design process

[re-design]

project requirements

site conditions

construction administrationbidding & negotiation

constructed building(s)

variation programming

hosting of externally developed models

1. model development

overview

4. specification of model

5. construction process

2. model catalog

3. selection of model

engineers

computational designers

sustainability consultants

user feedback

architects

contractors

fabricators

[building]parametric

model

[component]parametric

modelvariation programming

[model catalog]

design process

prototype testing

[re-design]

1. model development

[ ]client’s scope:

land acquisition site workutility workfinancing

[building]parametric

model

[component]parametric

model

[product]parametric

model

parametricmodel

hosting of externally developed models

2. model catalog

3. selection of model

layout types

customizab

le features

construction

number of units

client’s scope:

orientation

site architectcontractorsuppliers

local codes, zoningmaterial availability

material preferences

parametricmodel

specifiedparametric

model

project requirements

site conditions

construction administration

bidding & negotiation

constructed building(s)

4. specification of model

5. construction process

parametricmodel

specifiedparametricmodel v.1

specifiedparametricmodel v.2

project requirements

site conditions

client 1: client 2:

project requirements

site conditions

replication of model

parametricmodel

parametricmodel

specifiedparametricmodel v.1

specifiedparametricmodel v.1

specifiedparametricmodel v.2

specifiedparametricmodel v.2

option a: licensing fee per implementation

option b: purchase ofspecified model

option c: purchase of base model

$ $ $

parametricmodel $

$

fee for modelspecification

fee for modelspecification$ $

purchase of model

computational designers

engineers

sustainability consultants

user feedback

architects

contractors

fabricators

projectrequirements

siteconditions

projectrequirements

siteconditions

projectrequirements

siteconditions

projectrequirements

siteconditions

projectrequirements

siteconditions

projectrequirements

siteconditions

specifiedparametric

model

specifiedparametric

model

specifiedparametric

model

specifiedparametric

model

specifiedparametric

model

specifiedparametric

model

[building]parametric

model[re-design]

[building]parametric

model

[component]parametric

model

[component]parametric

model

[product]parametric

model

variation programming

hosting of externally developed models

design process

prototype testing

business overview

projectrequirements

siteconditions

projectrequirements

siteconditions

projectrequirements

siteconditions

projectrequirements

siteconditions

projectrequirements

siteconditions

projectrequirements

siteconditions

computational designers

[re-design]

licensing fee per implementation

purchase ofspecified model

purchase of base model

$

$$

$

-$concept

profit generation:

sco

pe

of

bus

ines

ssc

op

e o

f cl

ient

timeline:

research & development

schematic design

design development

construction documentation

construction administration

site work

fee for modelspecification

fee for hosting models

investment indeveloping models

-$ operational, staff,marketing costs

$specified

parametricmodel

specifiedparametric

model

specifiedparametric

model

specifiedparametric

model

specifiedparametric

model

specifiedparametric

model

[building]parametric

model

prototype testing

[building]parametric

model

[component]parametric

model

[component]parametric

model

[product]parametric

model

variation programming

hosting of externally developed models

engineers

sustainability consultants

user feedback

architects

contractors

fabricatorsdesign processbusiness model