1. 1. FUTURE OF SOCIAL The Audience is King Maybe play muppet show theme video or have a muppets pic to open?
2. 2. @craigontoast #craigontoast
3. 3. omni channel mobile first influencer relevancy bespoke paid media earned conversation agile optimisation big data sharability emerging technology currency creativity user generated content fun storytelling strategy
4. 4. Bad Case Studies
5. 5. The Audience
6. 6. blind guy video https://www.youtube.com/watch?v=w6gEMGuPzxg
7. 7. WHO are the right audiences for you? WHAT is best for and does my audience want? WHERE are they? HOW will they benefit from and want to (watch this video, click on this ad WHATs the next step / CTA?
8. 8. Good Case Studies
9. 9. What you want to say What they are interested in Relevance and Context Sweet Spot Social Media trends and audiences CommsCon 2015 @isentia @spence7zero
10. 10. Messaging Apps, 1:1, Niche Communities
11. 11. SnapChat
12. 12. Kik and 1D
13. 13. hose news vans look like theyre trying to detect signs of alien life Please dont give the nation another reason to hate on our scho hats right, mention youre paying off debt to seem accessible At least his daughter is cute
14. 14. Redefining Real Time Marketing Oreo - dunk in the dark
15. 15. Periscope examples Vivid Sydney Pitch Perfect2 Hilary Clinton
16. 16. 1. Audience is King and First 2. Messaging, 1:1 and the niche 3. The evolution of Real Time Marketing Theres more to life than Facebook
17. 17. Strategy: Whatever you are doing, wherever you are in social now, take stock and review it. Start by changing one thing. Audience: Are you putting your audience first, or are you still broadcasting about yourself? Channel Choice, Niche, 1:1 Is there another / a better way that you can be reaching your audience? 47% of our time online is spent on social, dont expect your audience to come to you, you have to find and go to them. You Whats your story and how are you engaging people in it?
18. 18. @redballoonexperiences @redballoonteam #myredballoon@craigontoast #craigontoast One day youll find it, the rainbow connection The lovers, the dreamers and me