Future of marketing
60
? WHATʼS NEXT IN MARKETING 2009 AND ADVERTISING
-
Upload
stephane-caoki -
Category
Documents
-
view
219 -
download
0
description
A nice prez by Paul Isakson
Transcript of Future of marketing
?WHATʼSNEXT INMARKETING
2009ANDADVERTISING
An Updated Look At The Future Of Marketing And Advertisingby Paul IsaksonHead of Strategyspace150paulisakson.com
What we’ll cover:Where we are todayThe future of marketing is...Getting there
Where we are today
"Your clients are in trouble. They are looking to you to save them. The ad inventory that has been sold for the last 50 years no longer works, and marketers have started to figure that out."
John Stratton CMOVerizon Wireless
THINGS (STILL) AREN’T WORKING LIKE THEY
USED TO
"Your clients are in trouble. They are looking to you to save them. The ad inventory that has been sold for the last 50 years no longer works, and marketers have started to figure that out."
John Stratton CMOVerizon Wireless
Investors and marketers are irrationally overvaluing brands
WARC // http://www.warc.com/News/TopNews.asp?ID=25440
gaping void // hugh macleod
Flickr // Jill Greenseth
Flickr // Illetirres
PEOPLE’S BEHAVIORS ARE CHANGING
Flickr // jurvetson
THE WAY PEOPLE SHOP HAS EVOLVED
Flickr // prettywar-stl
“A revolution doesn't happen when a society adopts new tools. It happens when society adopts new behaviours...”
Clay ShirkyAuthor, Consultant, Professor at NYUUs Now (Film)
Flickr // Rain Rabbit
“A revolution doesn't happen when a society adopts new tools. It happens when society adopts new behaviours...”
Clay ShirkyAuthor, Consultant, Professor at NYUUs Now (Film)
Flickr // Rain Rabbit
A REVOLUTION IS IN PROCESS
IT’S TIME FOR MARKETERS TO ADOPT NEW BEHAVIORS
Flickr // Andrew Huff
THE FUTURE OF MARKETING IS NOT ABOUT DOING AND
SAYING THINGS TO PEOPLE
Flickr // Arnisto.com
THE FUTURE OF MARKETING IS ABOUT DOING THINGS WITH AND FOR PEOPLE
What does that mean?
Flickr // mädchenkrawall
J/K
THE FUTURE OF MARKETING IS COLLABORATIVE
Nike Chalkbot
THE FUTURE OF MARKETING IS GENEROUS
THE FUTURE OF MARKETING IS EXPERIMENTAL
THE FUTURE OF MARKETING IS HELPFUL
IBM Seer
THE FUTURE OF MARKETING IS PLAYFUL
T-Mobile (U.K.)
THE FUTURE OF MARKETING IS PERSONAL
THE FUTURE OF MARKETING IS HONEST
http://www.guardian.co.uk/technology/blog/2009/jul/24/amazon-drm
THE FUTURE OF MARKETING IS PARTICIPATORY
Mad Men on Twitter
How can we get there?
THE PRODUCT IS THE MARKETING
MAKE BETTER PRODUCTS
COMMIT TO SOMETHING BIGGER THAN YOURSELF
Flickr // milena mihaylova
IF YOU THINK THE WORLD IS AN AUDIENCE
THINK THE OPPOSITE.
Paul Isakson - paulisakson.com
Flickr // striatic
Flickr // EssG
Listen for rich insights related to your brand about what people really
want and need.
LISTEN FOR WAYS TO MAKE YOUR _______BETTER.
Flickr // Patricil
Flickr // paulisakson
Flickr // paulisakson
THE BEST WAY TO GET PEOPLE TO DO STUFF WITH YOU, IS TO FIRST JOIN THEM IN WHAT THEY ARE ALREADY DOING.
DO THINGS WORTH TALKING ABOUT.
Flickr // moriza
"Your brand is no stronger than your reputation — and will increasingly depend on what comes up when you are Googled."
Allan JenkinsGlobal Communications Consultant
More Info: http://allanjenkins.typepad.com/my_weblog/
IT’S NOT WHAT YOU SAY THAT MATTERS, IT’S WHAT YOU DO.
Paul Isakson - paulisakson.com
?s
Thank You
To keep the conversation going...
Paul IsaksonHead of Strategyspace150
blog / paulisakson.comtwitter / @paulisaksonemail / [email protected]
?WHATʼSNEXT INMARKETING
2009ANDADVERTISING
