Future of business ecosystemes
-
Upload
sugarcrm -
Category
Technology
-
view
186 -
download
2
description
Transcript of Future of business ecosystemes
![Page 1: Future of business ecosystemes](https://reader033.fdocuments.us/reader033/viewer/2022052901/556a0527d8b42a5d758b5292/html5/thumbnails/1.jpg)
The Future of Business Ecosystems
Roy Lee Leader: Mid Market Marketing Europe
![Page 2: Future of business ecosystemes](https://reader033.fdocuments.us/reader033/viewer/2022052901/556a0527d8b42a5d758b5292/html5/thumbnails/2.jpg)
© 2012 IBM Corporation
Our world is instrumented, interconnected and intelligent
![Page 3: Future of business ecosystemes](https://reader033.fdocuments.us/reader033/viewer/2022052901/556a0527d8b42a5d758b5292/html5/thumbnails/3.jpg)
© 2012 IBM Corporation
Channels continue to proliferate
![Page 4: Future of business ecosystemes](https://reader033.fdocuments.us/reader033/viewer/2022052901/556a0527d8b42a5d758b5292/html5/thumbnails/4.jpg)
© 2012 IBM Corporation
Mobile connectivity increases
![Page 5: Future of business ecosystemes](https://reader033.fdocuments.us/reader033/viewer/2022052901/556a0527d8b42a5d758b5292/html5/thumbnails/5.jpg)
© 2012 IBM Corporation
“The need for organisations to shape and manage the right channel mix has never been more urgent” �
Source: IBM Smarter Channels Whitepaper
“Some aspects of traditional business models need to be challenged and re-defined to exploit the opportunities these trends present” �
![Page 6: Future of business ecosystemes](https://reader033.fdocuments.us/reader033/viewer/2022052901/556a0527d8b42a5d758b5292/html5/thumbnails/6.jpg)
© 2012 IBM Corporation
Channel selection remains a primary challenge
![Page 7: Future of business ecosystemes](https://reader033.fdocuments.us/reader033/viewer/2022052901/556a0527d8b42a5d758b5292/html5/thumbnails/7.jpg)
© 2012 IBM Corporation
Customer want to know:��“How to align products/services, customer segments and channels with brand positioning” �
![Page 8: Future of business ecosystemes](https://reader033.fdocuments.us/reader033/viewer/2022052901/556a0527d8b42a5d758b5292/html5/thumbnails/8.jpg)
© 2012 IBM Corporation
Zero Moment Of Truth
![Page 9: Future of business ecosystemes](https://reader033.fdocuments.us/reader033/viewer/2022052901/556a0527d8b42a5d758b5292/html5/thumbnails/9.jpg)
© 2011 IBM Corporation
Collaborating across the Ecosystem
Focus on Data Focus on People
Sale Force Automation Social Selling
![Page 10: Future of business ecosystemes](https://reader033.fdocuments.us/reader033/viewer/2022052901/556a0527d8b42a5d758b5292/html5/thumbnails/10.jpg)
© 2011 IBM Corporation
Social Selling Capabilities
Reach Spend more time with customers
Discover Understand your customers better than the competition
Act Focus on opportunities that create the most profit
Engage Apply expertise from across the Ecosystem
![Page 11: Future of business ecosystemes](https://reader033.fdocuments.us/reader033/viewer/2022052901/556a0527d8b42a5d758b5292/html5/thumbnails/11.jpg)
© 2011 IBM Corporation
Discover - Understand your customers better than the competition
Know what customers are talking about and what they like and don't like through sentiment analysis of social data
![Page 12: Future of business ecosystemes](https://reader033.fdocuments.us/reader033/viewer/2022052901/556a0527d8b42a5d758b5292/html5/thumbnails/12.jpg)
© 2011 IBM Corporation
Engage - Apply expertise from across the Ecosystem Easy access to experts so you get customer questions answered
![Page 13: Future of business ecosystemes](https://reader033.fdocuments.us/reader033/viewer/2022052901/556a0527d8b42a5d758b5292/html5/thumbnails/13.jpg)
© 2012 IBM Corporation 13
9/14/12
Engage - Apply expertise from across the organization
![Page 14: Future of business ecosystemes](https://reader033.fdocuments.us/reader033/viewer/2022052901/556a0527d8b42a5d758b5292/html5/thumbnails/14.jpg)
© 2011 IBM Corporation
Act - Focus on accounts and opportunities that create the most profit
Use predictive analytic models to focus on the right deals and recommend the best products and pricing
![Page 15: Future of business ecosystemes](https://reader033.fdocuments.us/reader033/viewer/2022052901/556a0527d8b42a5d758b5292/html5/thumbnails/15.jpg)
© 2011 IBM Corporation
Reach - Spend more time with customers Access to experts, content and communities from Apple, Android, RIM and Nokia mobile devices
![Page 16: Future of business ecosystemes](https://reader033.fdocuments.us/reader033/viewer/2022052901/556a0527d8b42a5d758b5292/html5/thumbnails/16.jpg)
Reach - Spend more time with customers Collaborate with customers remotely with a rich set of social tools
16
![Page 17: Future of business ecosystemes](https://reader033.fdocuments.us/reader033/viewer/2022052901/556a0527d8b42a5d758b5292/html5/thumbnails/17.jpg)
Engagement with Experts across the Ecosystem
Support SCM HCM ERP Sales Marketing
Delivers l Higher close rates l Lower churn of important accounts l Tighter customer relationships l Shorter sales cycle l More competitive wins
![Page 18: Future of business ecosystemes](https://reader033.fdocuments.us/reader033/viewer/2022052901/556a0527d8b42a5d758b5292/html5/thumbnails/18.jpg)
How To Get Started
![Page 19: Future of business ecosystemes](https://reader033.fdocuments.us/reader033/viewer/2022052901/556a0527d8b42a5d758b5292/html5/thumbnails/19.jpg)
© 2011 IBM Corporation
Different starting points for Social Selling
Maximize Reach with your customers • IBM SmartCloud Engage • IBM Customer Experience Suite
Discover insights about your customers • IBM Cognos Consumer Insight
Act on opportunities that create the most profit • IBM Cognos Express • IBM® SPSS® Decision Management
Engage expertise across the organization • IBM Connections • IBM Sametime