Founded by—Mr.Kishore Biyani(M.D & CEO of group)

Incorporated in 1987(as Manz wear pvt. Ltd)

Headquarter—Mumbai

Diversified Business Retail as flagship sector

Employees more than 80,000 people

1.3million sq.ft of retail space

ABOUT KISHORE BIYANI

King of India’s Retail

Graduated in commerce

HR college Mumbai

Belongs to business family

(cloth trading)

From manufacturing to retail

Retailer by Karma but nationalist by Dharma

Introduction

Future Group India was established in 1994 with a vision to provide diverse services in Indian and Global markets.

The company operates 120 Big Bazaar stores, 170 Food Bazaar stores, among other formats, in over 70 cities across the country, covering an operational retail space of over 6 million square feet.

Major Milestone

• 1987 – Company incorporated as manz wear private limited. Launch of pantaloons trouser, india’s first formal trouser brand.

• 1991 – Launch of BARE, the indian jeans brand.• 1992 – Initial public offer (IPO) was made in the month of may. • 1991 – The PANTALOONS shoppe – exclusive menswear store in

franchisee format launched across the nation. The company starts the distribution of branded garments through multi-brand retail outlets across the nation.

• 1995 – Jhon miller – Formal shirt brand launched.• 1997 – Pantaloons – India’s family store launched in Kolkata.• 2001 – Big Bazaar, “Is se sasta aur accha kahi nahi” – India’s first

hypermarket chain launched.

Cont….

• 2002 – Food Bazaar, the supermarket chain is launched.• 2004 – Central – ‘shop, eat ,celebrate, in the heart of our city’ –

India’s first seamless mall is launched in bangalore.• 2005 - Fashion station – the popular fashion chain is launched .• aLL – ‘a little larger’ – exclusive stores for plus – size individuals is

launched.• 2006 – Future Capital Holdings , the company’s financial arm

launches real estate fund’s Kshitij and Horizon and private equity fund indivision. Plans forays into insurance and consumer credit.

• Multiple retail formats including collection I , furniture Bazaar, shoe Factory, Ezone, Depot and futurebazaar.com are launched across the nation.

• Group enters into joint venture agreement with ETAM group and Generali.

FOR??

PRODUCT LENGTH OF FUTURE GROUP

retail

lifestyle

central

Pantaloons fresh fashion

Home town

value

Big bazaar

Food bazaar

digital

Future bazaar.com

Finance

Future Capital

Personal

Corporate

Future Generali

Life Insurance

General Insurance

Future Venture

Fashion & Food

Fmcg

Services

Logistics & supply

Learning & Development

Media & Telephony

Pantaloons India is one of the leading retailer stores of India, which operates numerous formats of retail both in the lifestyle and value segment of the consumer market in India.

Pantaloon India is the subsidiary company of the Future Group, which is considered as a business venture providing the needs and requirements of the Indian market.

E-zone Was Established In 2005 Keeping The Competances And Ethics Of India.

Part Of Home Solution Retail(india) Ltd.

The Current CEO of E-zone And Electronics Bazar Is Mr. Manoj Kumar

The Service At E-zone Will Be Unparalleled.

E-zone Has 28 Stand Alone And 12 Shop-in-shop Outlet Across India.

E-zone Is Not Only About Show Casing The Electronics Product And Gadgets But Providing A Complete Shoping Experience Through “Touch And Feel”.

Big Bazzar was introduced in 2001 with its first store in Kolkata.

Big Bazaar is a chain of hypermarkets in India, with more than 100 stores in various place like Bangalore/ Hyderabad.

It is based on the concept of “ One Stop Shop”.

Is a showcase, seamless mall and the first of its kind in India.

Launched in May 04 at Bangalore .Offers everything for the urban aspirational

shopper to shop, eat and celebrate.

Ensure the best brands in the Indian market are made available to the discerning Indian customer.

HomeTown offers consumers largest choice and variety under one roof and a specialized team of experts to set it all up for them at their homes.

In addition to retailing home improvement products, HomeTown will also provide services like electrical, plumbing, interior decoration, painting, etc.

HomeTown will also have counters by Future Money, where consumers can avail of fast & easy finance on their purchases at HomeTown.

Competitors Analysis

Strength :

Wide presence in India covering almost all major cities and towns

Efficient ,cost conscious committed quality service

High brand equity in evolving market

Variety of products under single window increasing the chances of customer time and choices

Strenghts Cont…

Has an employee base of over 35,000

Everyday low prices, which attract customers, and has a Huge investment capacity.

It offers a family shopping experience, where entire family can visit together.

Available facilities such as online booking and delivery of goods

Weakness:

Dependent heavily on India, and is susceptible to foreign players

Stiff competition from global players means market share growth is limited

Extremely popular means heavily crowded during festive/discount seasons

Opportunity:

Evolving customer preference in recent year

Organized retail is minute in India

Global expansion and tie-ups with international brands

Threats:

Global players trying to enter into Indian market

Low priced product could be perceived as low quality product

Government policies are not well defined in country like India

MARKET SEGMENTATION

Geographic:

Rural Areas Urban Areas

Demographic:

Age

Family size

Gender

Income

POSITIONING STRATEGY

High service

High value

positioning Service oriented

Low price High price

Price Oriented Poor value

positioning

Low service

PRODUCT LIFE CYCLE

Innovations of Big-Bazaar to satisfied and attract customers

Loyalty Program

Suggestions to company

To improve services under Future Generali.

To introduce Patanjali products to Big Bazaar.

To facilitate parking in Big Bazaar stores for customers in few areas.