FUTURE FORWARD · Enterprise Agility Technical Requirements, Digital Transformation & The Future of...

FUTUREFORWARD

TO RECEIVE THE EARLY BIRD PRICING, REGISTER USING INVITATION CODE: DM1

Earn up to 26 CDUs & PDUs Early Bird Pricing until September 27, 2019PMI® & IIBA Registered Education Provider

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CHICAGO, ILDecember 2 - 5, 2019HYATT REGENCY O’HARE

PMI is a registered mark of The Project Management Institute, Inc.

CHICAGO, IL | DECEMBER 2-5, 2019 | HYATT REGENCY O’HARE

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Are you ready for a challenge and an opportunity? As conference Vice-President, my team and I would like to offer both. We have prepared one of the most unique combinations of sessions and workshops available to you across North America.

As a Business Analysis Professionals, you are often tasked with managing teams, predicting shifting scenarios and ensuring careful direction, all while understanding the importance of the bottom line. Our conference, BusinessAnalystWorld is designed to create scenarios that deliver these skill-set enhancing situations.

Whether it’s through classroom-style sessions by recognized experts and innovators or peer-to-peer casual conversations, the learning process will be natural and above all, fun!

Along with gaining knowledge and making new acquaintances, it’s important to remind you that we are a PMI® and IIBA Registered Education Provider. Attendees can claim one credit for every hour of education, up to 26 in total over 4 days, which goes a long way to earning your certification.

I encourage you to take advantage of all the learning and networking opportunities this event provides. Please do not hesitate to contact me directly if you have any questions!

Amy Ruddell | Vice-President, Business [email protected]

FUTURE FORWARD

GREETINGSFROM THECONFERENCEVICE PRESIDENT

PMI is a registered mark of The Project Management Institute, Inc.

Robin Bronstein AllState

Betty Burke U.S. Cellular

Oana Cojocaru Performance Trust Capital

Tami D’Angelis Coventry Health Care

David DeWitt NueVista Group, IIBA Chicagoland Chapter

Amie Fitzgerald Ulta Beauty

Christopher Getter AVP

Gezinus Hidding Loyola University

Tomette Kirk IIBA, Northeast Wisconsin Chapter Senior BA, United Health Group

Mark Rayha CUNA Mutual Group, IIBA Madison Chapter

Jody Reeme NorthWestern University

David Saboe Capital One, IIBA Chicagoland Chapter

Joni Staack CUNA Mutual Group

David Heidt Past President of the IIBA Chicagoland Chapter Enterprise Agility

WHY ATTEND:BUSINESS ANALYST WORLD CHICAGOADVISORY BOARD

EARN UP TO 26 CDUs AND PDUsover 4 days

TOP QUALITY EDUCATION AT COMPETITIVE PRICES

REGIONAL ADVISORY BOARD THAT TARGETS LOCAL ISSUES

NETWORKINGUNLIMITED NETWORKING OPPORTUNITIES WITH YOUR PEERS

LOCAL & CONVENIENT LOCATION

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The PMI Registered Education Provider logo is a registered trade mark of the Project Management Institute, Inc.

CHICAGO, IL | DECEMBER 2-5, 2019 | HYATT REGENCY O’HARE >>> REGISTER TODAY AT PMBACONFERENCES.COM/CHICAGO

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2019 KEYNOTE SPEAKERS2019 KEYNOTE SPEAKERS

WE’RE DROWNING IN DATA! ARE YOU PREPARED TO HELP?SLAYING YOUR ORGANIZATIONAL

DRAGONS (BEFORE THEY SLAY YOU)

KNOW YOUR LEADERSHIP COMPASS: A ROADMAP TO LEAD WITH PASSION AND PURPOSE MUTUAL RESPECT –

YOU MAKE THE DIFFERENCE

The title of a recent HBR article by Randy Bean and Tom Davenport, says it all, “Companies are Failing in Their Efforts to Become Data-Driven.” The research results they cite from NewVantage Partners are unequivocable: People AND process are the number 1 obstacle. For this to significantly shift, the authors state that organizations must address “cultural barriers to business adoption.” They didn’t say, “What’s needed is more advanced technology,” or “Get everyone to think like a data scientist” or “Better data visualizations are needed.” Did you know that: • Being data-driven is an impossible goal … and that another outcome can drive cultural success? • Observations based on data differ wildly from insights and that only insights can drive transformation and innovation? • Communicating findings from data will likely fall flat if data in any form is included? If you’re interested in learning the answers to these questions, this presentation is for you! In this talk, Lori will reveal several “mythconceptions” that we’re routinely taught to believe that cause cultural barriers to adoption. Learn what you can do as a PM or BA to help your enterprise create a more connected, collaborative culture and gain meaningful business benefits from data.

Beware! Beyond Here Be Dragons! They cause nothing but pain, heartache, and immeasurable frustration. They have sacked cities, scorched the ground to make the land inhospitable, and caused entire empires to fall. Dragons! They’re the worst! Well, then get ready for a shock, noble knights…the dragons we fight everyday, with whom we are entwined in an eternal struggle, are winning…which, obviously, is not good for us. In fact, there are 7 dangerous, dastardly dragons that dominate, preventing our organizations (and us!) from achieving our full potential. No matter your industry, sector, or market, we all deal with dragons; some are just little baby dragons, best to be dealt with before they grow too large, because those older dragons make victory much more difficult. But not impossible. So grab your sword, your shield, and your shouts…we’ve dragons to slay!

Business Leaders, Managers, and Directors may be brilliant leaders in one situation and do not have the same results in another. Management gurus agree: Anyone can lead, not everyone can be a successful leader. The previously embraced command-and-control techniques are increasingly ineffective. Today’s business environment demands leaders to be alert, agile, enterprising, and skilled in the art of diplomacy. As a leader, it’s imperative to articulate who you are, and what you stand for, and why you’re excited to lead your team. Are these areas you feel you need to develop? Do you have a compass to guide you on the journey of leading through challenging times, your teams, stay flexible in dealing with them; try to respond to them in ways that address their needs and interests. If so, join us for this Keynote “Know your Leadership Compass: A Roadmap to Lead with Passion and Purpose.” It is a highly-interactive reflective process that sets a path to transformational leadership. Participants will receive a navigational direction to support others as they assert their leadership maturity and learn how their thinking and behavior impacts the way they lead others.

Disrespect happens. No matter how we reinforce expectations for workplace respect, every workplace encounters those who become workplace nightmares. If ignored or handled badly, bad behavior can devastate a project, team or organization like a wildfire. If handled early and effectively, relationships and workplace culture will be enriched. This makes disrespect management critical – it takes skill to effectively avoid arguments, clarify misunderstandings, deal with disputes, and repair relationships. Simply put - disrespect requires intervention and direct conversations. This Keynote provides leaders with tools for approaching and resolving disrespect issues before they become full-blown conflicts. Participants will learn how to assess the situation early, maturely and how to change the context of the conversation. This Keynote helps leaders use direct conversations to take the initiative to confront the problem. Critical to disrespect management, participants will develop strategies for changing the context of conflicts from negative to positive, from disrespectful to appropriate. Participants will learn how to turn a disagreement into an opportunity to provoke learning and enrich relationships.

Lori SilvermanPartners for Progress

Vince MirabelliGlobal Project Synergy Group

Jimmy GodardBank of America

Paul PelletierPaul Pelletier Consulting (PPC)

DECEMBER 3 | 8:30AM - 9:45AMDECEMBER 2 | 8:30AM - 9:45AM

DECEMBER 2 | 3:45PM - 5:00PM DECEMBER 3 | 3:45PM - 5:00PM


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7:30 am - 8:30 am Networking Breakfast

8:30 am -9:45 am

1 0:00 am -11:00 am

Business Agility: Being a BA in the Age of AgileDave Saboe Mastering Business Analysis

Business Analysis Skills and Competencies in the Digital AgeJared Gorai IIBA

Requirements Elicitation Like an FBI Agent, Mother of a Teenager, and 2 Year OldDeena Chadwick CommonSensical BA Consulting

That’s Not Your Job! Debunking Role Clarity MythsCourtney Vos IIBA Central Iowa Chapter

11:15 am -12:15 pm

Common Patterns to Split User StoriesClinton AgesCoach Clinton

Improving Organi-zational Awareness Through Emotional IntelligenceSonja Almlie RMC Learning Solutions

The Discipline of Eliciting Require-ments: Asking Ques-tions to Minimize GapsTomette Kirk, IIBA & United Health Group

So Many BACertifications - WhyOne is Right For You?Rachael Wilterdink Skyline Technologies

12:15 pm -1:15 pm Networking Lunch

1:15 pm -2:15 pm

#KonMari your Backlog: Tidying up Those PBIsJennifer Forrest & Julie Wyman Excella Consulting

Change Got you Down? How to Roll with the Punches When You’d Rather be Throwing ThemJennifer Bedell Senior Business Analyst

Collaboration and Work Management Across TeamsJacques Goupil PPM Works

Understanding Your Customer’s NeedsShirley Sartin OneAmerica

2:30 pm -3:30 pm

7 Leadership and Development Lessons from Harry PotterHans Eckman Info-Tech Research Group

Stakeholders & SMEs Are People Too! CommonSensical Communication & CollaborationDeena Chadwick CommonSensical BA Consulting

Key Technology Concepts BAs Should KnowDavid Heidt Enterprise Agility

The Badass Business Analyst Bucket ListBob Prentiss The Uncommon League

3:45 pm -5:00 pm

5:00 pm - 6:00 pm Networking Reception and Sponsor Showcase

7:30 am - 8:30 am Networking Breakfast

8:30 am -9:45 am

1 0:00 am -11:00 am

Inexpensive, Easy toLearn SaaS Tools forthe Business AnalystDavid Heidt Enterprise Agility

Technical Requirements, Digital Transformation & The Future of Business AnalysisBob Prentiss The Uncommon League

The Acceleration Edge, Extraordinary Results in Half the Time!John Kennedy Kennedy Consulting Group

Unicorns in the Forest:How to Leverage YourUnique Skills in theWorkplaceRebecca Scott Vivid Spring Solutions

11:15 am -12:15 pm

Change Triggers Fear: How to Influence Stakeholders andOvercome ResistanceCheryl Carstens and Sonja AlmlieRMC Learning Solutions

Ideation - The Role of Business Analysis in Bringing Order to the Intake FunnelGideon Okonrende OhioHealth

7 Agile and DevOps Insights I Wish I Knew EarlierHans Eckman Info-Tech Research Group

When Resistance is Futile: Agile Alignment in a Hybrid EnvironmentJennifer Battan, Out of the Box BA/ The Uncommon League

12:15 pm -1:15 pm Networking Lunch

1:15 pm -2:15 pm

Evening the Odds: Monte Carlo Project ForecastingHunter Tammaro Excella

From Project toProduct: How ValueStream MappingDefrags Your Businessto Accelerate AgileTransformationChris Castle Blueprint Systems

The Time Trials: How to Invest Time in Analysis and Win Never-ending Calendar WarsRebecca Scott Vivid Spring Solutions

Ugly Babies, and What to do With ThemVince Mirabelli Global Project Synergy Group

2:30 pm -3:30 pm

Being an ABLE Business AnalystNisha Eric FedEx Services

It’s Time to Go HybridCheryl Carstens &

Sonja Almlie RMC Learning Solutions

Predictive Agile Value AssessmentVasista Sandeep Srinivasa & Shubha Ramachandra Intel

Transferable skills – How to move from Business Analyst to Agile Product OwnerClinton AgesCoach Clinton

3:45 pm -5:00 pm

Schedule at-a-glanceMonday December 2

Schedule at-a-glanceTuesday December 3

SLAYING YOUR ORGANIZATIONAL DRAGONS (BEFORE THEY SLAY YOU)

WE’RE DROWNING IN DATA! ARE YOU PREPARED TO HELP?

KNOW YOUR LEADERSHIP COMPASS: A ROADMAP TO LEAD WITH PASSION AND PURPOSE

MUTUAL RESPECT – YOU MAKE THE DIFFERENCE

Vince MirabelliGlobal Project Synergy Group

Lori SilvermanPartners for Progress

Jimmy GodardBank of America

Paul PelletierPaul Pelletier Consulting (PPC)


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Workshop Schedule at-a-glanceWednesday December 4 | 8:30am - 4:30pm

BRINGING BALANCE TO THE FORCE: HOW TO LEVERAGE DESIGN THINKING FOR PROCESS IMPROVEMENT AND CUSTOMER EXPERIENCE

A BUSINESS ANALYST AND A PROJECT MANAGER WALK INTO AN AGILE BAR

TECHNICAL REQUIREMENTS, DIGITAL TRANSFORMATION & THE FUTURE OF BUSINESS ANALYSIS

FACTS TELL, STORIES SELL: HOW TO STORIFY DATA AND INFORMATION TO GET YOUR POINT ACROSS

Vince Mirabelli Global Project Synergy Group

Jennifer Battan, Out of the Box BA/The Uncommon LeaguePaul Crosby, The Uncommon League

Bob PrentissThe Uncommon League

Lori Silverman Partners for Progress

What’s all this I hear about Design Thinking? And how is design going to help my organization improve business processes, customer experience and employee engagement? Well, in the same way that the Agile methodology has changed the way we work, Design Thinking was created to change the way we solve problems. As in Agile, Design Thinking solutions are totally focused on the needs of your users, to deliver rapid, iterative value. Through a process of brainstorming, iteration, and testing, design thinking helps ensure you’re solving the right problems, and validating those solutions before expensive development and design occurs. The key to Design Thinking is approaching the process with the goal of finding actionable results— uncovering unexpected ideas you wouldn’t have otherwise considered, to get new, creative solutions. It’s not meant for every kind of problem. But it has proven to be quite effective at addressing business process problems, which tend to be focused on end users and what they value. And in the same

way that Agile allows teams to adjust, with iterative cycles and short sprints, Design Thinking is an especially great way to pivot in order to meet the ever-changing needs of customers. In fact, it’s possible to get creative solutions in less than a day. In this workshop, participants will learn about the Design Thinking process, and then team up to solve a business process case problem; you’re going to learn by doing. Ready to step outside your comfort zone and get started? Join me in a galaxy far, far away to solve this little rebellion problem.Learning Objectives• Understand the stages of thought in Design

Thinking, to leverage existing tools to drive innovative solutions

• Apply the decision-making process in both individual circumstances, and within a team

• Determine which decision solution is best, and how to determine what “best” means for your problem, and apply innovation and creativity to the development of your decisions

Sounds like the start of a good story. The most common problem facing Agile practitioner isn’t the basics – it’s how it all fits together on a typical project. How does an Agile project get started? Once it gets started, how do you plan it in sprint zero? How do you pull an Agile sprint back from the brink of failure? What’s the best way to show status on a sprint? In this workshop we take you on a ride through a typical Agile project with all the turns and twists along the way from planning, epics, theme, user stories, backlogs, spikes, status and risk. Resource Management issues? We got that covered too. Understand how the pieces of Agile fit together into a process and how to use it effectively. Learn how a Busi-ness Analyst and Project Manager can fit into Agile. Bring your toughest situations. Let’s roll

up our sleeves and work through them in this interactive journey through an Agile project. This workshop is designed for intermediate to advanced Agile practitioners.Learning Objectives• Walk through an Agile project from

beginning to the end in this interactive fast paced workshop that will bring deeper understanding to how the Agile fundamentals fit together into an efficient process

• Learn how to pull sprint back from the brink of failure and manage risk in an Agile environment

• Discover new approaches to techniques to manage communication, expectations setting, status reporting, resource management, and much more

More and more, roles in organizations demand more technical savvy. Everyone is talking about digital transformation. Technology is rapidly changing to meet those needs and in turn, is changing how we need to approach our roles and the requirements that drive product changes. The term “Technical Re-quirements” is not an industry standard yet they seem to be cropping up more and more. What is the best way to handle these Technical Requirements? Who should own them? How can we analyze them? Are you ready for your technical future? Come join us for a fun-filled

day to learn about Technical Requirements, discover what they really are, are not, and how to document them.Learning Objectives• Define what Technical Requirements are• Define what digital transformation is• Break down the myths behind Technical

Requirements• Understand the need to become more

technical in your role• Learn how to document Technical Requirements• Understand how to approach analysis of

more technical projects

How do you effectively share a data-driven business case? How do you keep stakeholders engaged while sharing a bunch of numbers and figures? How do you turn a pile of statistics into something that’s meaningful? All data has a voice. Someone has to extrapolate meaning from it — and then transform this meaning into a compelling story that moves people to take action. In this workshop, you’ll learn how to storify data and information to more quickly get your point across to get the action that’s needed.

Learning Objectives• After this workshop, you will be able to

determine what a specific set of data/infor-mation is trying to tell you and others — its meaning

• After this workshop, you will be able to create a compelling story from the data/ information’s meaning

• After this workshop, you will be able to decide on a story structure that best suits what you’re trying to convey so people are moved to take action


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Workshop Schedule at-a-glanceThursday December 5 | 8:30am - 4:30pm

COMMONSENSE BUSINESS ANALYSIS! HOW TO APPLY THE COMMONSENSICAL APPROACH

MENTAL AGILITY TRAINING

STEPPING UP TO PRODUCT OWNERSHIP

WHAT DOES THE FUTURE HOLD? USING SCENARIO PLANNING TO MITIGATE UNCERTAINTY AND HEIGHTEN SUCCESS

Deena Chadwick CommonSensical BA Consulting

John Kennedy Kennedy Consulting Group

Dave Saboe Agile Coach, Mastering Business Analysis

Lori Silverman Partners for Progress

Have you ever asked yourself, “Why am I doing this when it doesn’t make any sense?” Information systems and digital technologies are getting more and more complex. We deal with technologically advanced designs with complicated rules and crazy multi-interfaced systems with the capability of learning and teaching themselves. What our industry needs the most is a good dose of common sense. Learn how to simplify things in a way that allows you to truly be Lean and Agile.

Learning Objectives• Learn how to apply The CommonSensical

Approach• Walk through real-life scenarios and case

studies to learn how to identify when things are over complicated

• Walk away with tips, tricks, and methods for simplifying and streamlining business analysis

Experience Mental Agility Training to physically change your brain to be more focused and make better decisions faster, especially under stress. Recognized as essential leadership qualities by the military they can improve your performance whatever your role at work and home.

Learning Objectives• Learn about neuroplasticity and how this

knowledge can help you change and improve habits

• Learn a PM based approach to improve your thinking process

• Learn an engaging, interactive exercise that will noticeably improve your focus and decision making speed very quickly

A great Product Owner can help organizations achieve amazing outcomes for their customers. As more organizations transform to an Agile way of working, many Business Analysts have the opportunity to step up to a Product Owner role. A Product Owner needs many of the same skills as Business Analysts, but it also requires additional skills and a mindset shift. Will you be ready for this next step in your career?

Learning Objectives• Learn product discovery techniques to

identify the right problem to solve• Understand how to apply Lean and Agile

techniques to maximize the value delivered by the team

• Discover new tools you can use when you partner with your Product Owner or when you move into the role yourself

Ever find yourself on a program or project where the end result underestimated what was really needed? Or where the end result was no longer aligned to where the business needed to head because uncontrollable factors occurred along the way? Ever have disagreements at the front end of an initiative about what might happen in the marketplace during the course of getting project work done? Because we live in a VUCA (volatile, uncertain, chaotic and ambiguous) world, on large, complex projects and programs that take significant time and resources to implement, it’s not enough to

articulate a singular vision without first under-standing the possible futures likely to unfold and impact your initiative. In this hands-on workshop, you’ll experience all the steps in scenario planning in a team environment so that you’re equipped to facilitate the process back at work.Learning Objectives• Develop an effective scenario question• Outline the steps in scenario planning• Guide a team through developing scenarios

for a program or project

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Amy RuddellP: 1-888-443-6786 ext 2236 E: [email protected] “BAW Chicago Group Inquiry” in the subject line.

TO RECEIVE THE EARLY BIRD PRICING, REGISTER USING THE INVITATION CODE PROVIDED ON THE COVER

REGISTER TODAYRegister Before September 27 to Save 10%!

EARLY BIRDUntil September 27, 2019

REGULARSeptember 28, 2019 onwards

Individual Groups of 5 + Individual Groups of 5 +

4 Day Combo(Includes both Symposia Days and 2 Workshops)

$2,538.00 $2,284.20 $2,820.00 $2,538.00

3 Day Combo(Includes both Symposium days and 1 Workshop)

$1,944.00 $1,749.60 $2,160.00 $1,944.00

2 Day Workshop $1,530.00 $1,377.00 $1,700.00 $1,530.00

2 Day Combo (1 symposium day and 1 workshop day)

$1,426.50 $1,283.85 $1,585.00 $1,426.50

2 Day Symposium $1,183.50 $1,065.15 $1,315.00 $1,183.50

1 Day Workshop $927.00 $834.30 $1,030.00 $927.00

1 Day Symposium $685.80 $617.22 $762.00 $685.80

All registrations are on an individual basis. Badge sharing is not allowed.

NOTE: Continental breakfast, snack breaks and lunch are included with registration!

CORPORATE PROGRAM GROUP BENEFITS

1 2 3SAVEADDITIONAL

10%

FLEXIBLEBILLINGOPTIONS

SPECIALIZEDGROUPREPORTS

CORPORATEPROGRAMOrganizations registering 5 or more attendees receive group discount rates. If your company is interested in this special offer, please contact me directly!

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BUILD A CASE FOR ATTENDING BAWORLD CHICAGO

NEXT YEAR’S EVENTS

TANGIBLE BENEFITS OF TRAINING AND DEVELOPMENT

PRODUCTIVITY STRATEGY INDUSTRY TRENDS

COLLABORATION

employees who received training are more productive than those who did not receive training.

Efficiency,accurate results and profitability.

UP-TO-DATEon the latest trends, and align them to your company goals and objectives.

creative and analytical skills to generate better solutions and decisions.

HEIGHTEN

17%

Build:Leadership/ Recognition

ENHANCEagility to move up, down and across the organization.

Satisfaction, motivation and morale among employees

Employee turnover

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