Discussion question

Why aren’t majority of the residences of uncommon apartments renewing their leases for the following year?

Research Problems

investigated resident satisfaction

investigating why residences terminated their lease and moved elsewhere

DemographicsDemographics

College Students in the Eugene Area

Economic Environment

Studio $851

one $846

two $483

three $420

Studio $1359

One $1459

Two $899

Three $799

Average Rent in Uncommon apartments

Average Rent in October 2015 in Eugene

Average rent in Springfield compared to Eugene: $836 vs $966

Average US apartment rent range: $984-$1,518

Social/ Cultural Environment

VS

Company- CA Ventures

Alliance

Suppliers

Main Competitors

Customers

In depth-Interviews

Six interviewees-- All lived at Uncommon 2014-15

3 Renewals

&

3 Non-Renewals

Survey Research

Survey for all residents who didn't renew the lease in Uncommon.

47 out of 300 started survey

36 feedbacks completed

9 open-ended 7 close-ended

Biases and Limitations

Instrumentation Bias:

Over-demanding recall

Limitations:

● Only have sample size as people who did not renew.

● 253 people not respond

Conclusion (The Good) Uncommon is Highly sought after

60% of respondents like the location of Uncommon

44% of respondents favorite aspect of Uncommon were the amenities (gym, hot tub, washer dryer, etc.)

Respondents rated the outside look of the building on average 5.74 out of 7

Conclusion (The Bad)

The Hub is more desired than Uncommon

Overall Experience at Uncommon ranked 2.94 stars out of 5

64% never considered renewing with Uncommon

Conclusion (The Ugly) Rent Price and Staff Performance were the main reasons of not renewing

With Cross Tab, changing the price by $50 and Lease Length to 9-months had little to no effect

Staff Performance was a negative indicator

Recommendations1. Highlight the Amenities and the Location in advertising for renewals and new

leasing

2. Staff Performance needs to change, whether that is hiring new more qualified staff, or training the staff

3. More research is needed to determine how low the rent must go for people to want to renew even with bad staff performance