TYPES OF PERSUASIVE SEPAKING Proposition of fact Proposition of value Proposition of policy.
Future Co-Created · your Travel Experience a ... Discovering and designing new digital services...
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Our face as Boarding Pass – How Facial Recognition makes your Travel Experience a Smooth one Tugberk Duman, Technology Consultant Gian Casanova, MD Future Co-Created_
Transcript of Future Co-Created · your Travel Experience a ... Discovering and designing new digital services...
Our face as Boarding Pass –
How Facial Recognition makes
your Travel Experience a
Smooth one
Tugberk Duman, Technology Consultant
Gian Casanova, MD
Future Co-Created_
Founded in 2000
500 employees from 33 countries
8th year in a row profitable growth
YOY growth 30%
Helsinki Tampere
Stockholm
Berlin
Munich
London
Builders_
Innovators_
Change Agents_
We help our clients achieve digital transformation
on 3 levels_
Creating a culture that
makes innovation
happen
Discovering and
designing new digital
services
Developing, scaling
and sustaining digital
services
Some of Our clients_
Case for face recognition:
Airports’ capacity
2036
It is projected that the demand for the air
travel will be doubled by the year 2036.
Knowing this IATA & ACI launched
NEXTT, and advanced pax processing
through biometrics is one of the important
touchpoint they are investigating.
“A trust leap occurs when we take a risk
to do something new or different from the
way we have always done it.”
- Rachel Botsman
For Trust Leap to occur you need to have..
• Value Proposition
• Brand Image
“You have to start with the
customer experience and work backwards
to the technology”
- Steve Jobs
Strength in pattern-
based prediction &
classification
Strength in making choices
and correcting machine’s lack
of perspective
Human + Machine_
+
Case study:
Face recognition
Proof of Concept
at Helsinki Airport_ An invisible walk-paced
identification experience,
focusing on human interaction
and convenience.
Premium Passengers of Finnair
register themselves anywhere
they like, using the App deployed
to their phones.
First touchpoint:
Registration through
the Finnair App_
The “Hands in the pocket”
experience for the platinum and
gold passengers of Finnair at the
priority check in desk.
Second touchpoint:
Check in desk 206_
PoC in Numbers
“It's amazing that new
technologies are being
sought and tested actively”
4.6/5 Overall experience rating
4.75/5 Ease of use of the App
4.1/5 Privacy is not a concern
100% Willing to participate in further tests
Results
01_
"The app is easy to use,
fast and reliable. Would
like to use it in the future,
especially if it is integrated
to our systems.”
- Tiia, Check in agent
01_ Employee Feedback
"The app is easy to use,
fast and reliable. Would
like to use it in the future,
especially if it is integrated
to our systems.”
- Tiia, Check in agent
One more little
thing..
• Direct & Explicit Consent
• Anonymize & Pseudonymize
• Use the data on Need to know basis
• Right to be forgotten
• Be Transparent
Privacy by design..
