TYPES OF PERSUASIVE SEPAKING Proposition of fact Proposition of value Proposition of policy.
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TYPES OF PERSUASIVE SEPAKING Proposition of fact Proposition of value Proposition of policy
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Transcript of TYPES OF PERSUASIVE SEPAKING Proposition of fact Proposition of value Proposition of policy.
TYPES OF PERSUASIVE SEPAKING
Proposition of fact Proposition of
value Proposition of
policy
CREATING A PERSUASIVE MESSAGE
Beliefs conviction or
confidence in the truth of something that is not based on absolute proof
CREATING A PERSUASIVE MESSAGE
Attitudes evaluative
dispositions,feelings,or positions about oneself,others,events,ideas,or objectives.
CREATING A PERSUASIVE MESSAGE
Values Long lasting
ideals that guides our behaviors
ORGANIZING A PERSUASIVE MESSAGE [Monroe]
Attention step [introduction] “why should you
care” Need step
[body#1] “consequences”
Satisfaction step [body #2] “how my solution
could work
ORGANIZING A PERSUASIVE MESSAGE [Monroe-cont.]
Visualization step [body #3] “Show us how it could
work” Action step [body#4]
“how can we get the product
PERSUASIVE STRATEGIES[enhance the speaker]
Establish common ground with the audience
Build credibility competence trustworthiness enthusiasm
PERSUASIVE STRATEGIES[Cognitive dissonance]
Holding two seemingly inconsistent views
Support a “double standard”
PERSUASIVE STRATEGIES[Contrast effect]
Comparing different facts to support your point results of your
actions
PERFORM A PERSUASIVE MESSAGE [FOUR STEPS]
Set a clear purpose [specific purpose] [preview of main points]
Structure message Describe problem Describe solution Audience response
PERFORM A PERSUASIVE MESSAGE [FOUR STEPS]
Adapt to the audience Establish
common ground Mold speech to fit
positive audience response
Be prepared to deal with hostile audience
PERFORM A PERSUASIVE MESSAGE [FOUR STEPS]
Establish speaker credibility Competence Character Charisma
