Fur Fitness Challenge Guidebook
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Transcript of Fur Fitness Challenge Guidebook
© 2010 Fur Fitness Challenge, www.furfitnesschallenge.com 1
Guidebook
© 2010 Fur Fitness Challenge, www.furfitnesschallenge.com 2
Table of Contents
Section 1: A Healthy Weight Loss Approach Pg. 4
Section 2: Teaming Up for Success Pg. 6
Section 3: Feeding Your Pet for Weight Loss Pg. 10
Section 4: Developing an Exercise Program Pg. 16
Section 5: Every Pet is a Champion Pg. 20
Section 6: How the Fur Fitness Challenge Began Pg. 21
Section 7: Our Inspiration & Mentor Pg. 22
Section 8: Pet Resources – Books & Websites Pg. 23
© 2010 Fur Fitness Challenge, www.furfitnesschallenge.com 3
Welcome!!
Congratulations for signing up for the 2010 Fur Fitness Challenge.
The Fur Fitness Challenge is an exciting program designed to help pets lose weight and get in
shape. Our goal is to make this event fun and enjoyable for you and you four-legged
companion. If you’re cringing at the thought of long workout sessions, strict dieting and
eliminating all treats from your pet’s menu - have no fear…you can relax! We want you to have
an inspiring, educational and enjoyable experience. By following the steps outlined in this
guidebook, getting your pet on the fast track to good health will be as rewarding as it is fun.
So welcome aboard and get ready to enjoy the adventure…and remember we’re here to help!
The Goal of the Challenge
The Fur Fitness Challenge is designed to address the
growing crisis of the pet obesity epidemic. We want to
help empower pet owners to seize control of their pets’
health and transform their lives.
According to the Association for Pet Obesity Prevention,
45% of dogs and 58% of cats in the United States are
overweight or obese. Obesity puts your pet at risk for a
number of health issues including arthritis, diabetes, high
blood pressure, heart disease, insulin resistance, elevated
levels of oxidative stress, cruciate ligament injury, skin disease, respiratory problems and many
forms of cancer. Not only that, obesity makes it more difficult for your pet to engage in daily
activities; just getting up, walking outside and climbing the stairs can all put a tremendous
strain on his body.
By helping your pets lose weight and get healthy, you can help increase their lifespan and
make their lives more enjoyable. Research has proven that active, healthy weight dogs and
cats live longer than their heavier counterparts. This means the healthier your pet is…the
longer you’ll have to enjoy their companionship. You’ll have more time to play, snuggle and
travel with your beloved four-legged family member.
© 2010 Fur Fitness Challenge, www.furfitnesschallenge.com 4
Section One: A Healthy Weight Loss Approach
Not only do we want our pets to be healthy, we also want them to lose weight in a healthy
fashion. The key word to remember throughout this challenge is Balance. Your pets need a
balanced diet with the proper proportion of fat, protein, fiber and carbohydrates; and a
balanced exercise routine. As a result, here are a few Fur Fitness Challenge guidelines:
1. No Crazy Diets.
Let’s be honest, starving your pet to lose weight is simply not healthy. While this method may
help your pet “lose those unsightly pounds” it will cause more harm than good, such as:
• Low energy
• Depression
• Weakness & fatigue
• Depressed immune system
• Susceptibility to illness & infection
In addition, don’t cut all fat or carbohydrates out of your pet’s
diet. Your pet needs these nutrients for proper health. While
these foods should be monitored so your pet does not receive an
excess of calories, they should not be eliminated completely.
2. No Extreme Exercise.
Pets who have been sedentary for most of their life cannot handle strenuous exercise right
away. They need to work up to that level. Even healthy, athletic dogs should never be pushed
beyond their limits. Pushing your dog too hard can cause heat stroke, torn muscles and
tendons and fatigue. Exercise, like eating, should be done properly and in the correct amounts.
Remember anything in excess, even something as beneficial as exercise, can cause damage. So
don’t take your chunky Labrador for a 10 mile run as soon as you sign up for the challenge.
This principle holds true for cats. Encouraging your sedentary cat to engage in strenuous
aerobics, excessive jumping or chasing all at once can cause sore muscles and fatigue. It can
also strain your cat’s heart, putting them at rise for a heart attack or heat exhaustion. Instead,
start your kitty off with short, 5 minute workouts twice a day. Gradually increase the length
and intensity of each session.
© 2010 Fur Fitness Challenge, www.furfitnesschallenge.com 5
3. No Extreme Weight Loss.
Pets should lose weight steadily and consistently, but not all at once. Losing too much weight
too fast can precipitate dehydration and malnutrition. If your pet needs to lose a lot of weight,
don’t feel like you need to work harder than everyone else. Instead, just follow the program
recommended by your veterinarian. If your pet is consistently dropping weight, that’s great.
Be sure to celebrate your pet’s success and don’t worry about keeping up with everyone else.
TIP: Veterinarians recommend that pets lose no more than 3-5% of their body
weight per month. So pets who have more than 10 – 15% body weight to lose
should take it slow, stick with the program and work to meet their goal weight
during the 2011 Challenge. Don’t worry - a diet goal and exercise plan will be
established at the initial meeting with your supporting veterinarian.
Making Fitness Fun!
Throughout the Fur Fitness Challenge, we want you and your pet(s) to enjoy yourselves. We’ll
introduce you to a variety of fun games and exercises that will make your sessions feel like a
walk in the park. These workout sessions are a great opportunity to strengthen your
relationship with your pet. By spending extra time together and working as a team, you’ll
experience a deeper bond and friendship. As your pet nestles in your lap after a hard day’s
work, you’ll know your pet understands what you’re trying to achieve. And will love you for it!
© 2010 Fur Fitness Challenge, www.furfitnesschallenge.com 6
Section Two: Teaming Up for Success
The Pet Owner’s Responsibility
You’ve signed up for the Fur Fitness Challenge and are eager to help your pet shed a few
pounds. So now what? What role do you play in this event? To be honest, you play a very
important role. As a pet parent, you and you alone hold the key to transforming your pet’s life.
Through your love, consistency and determination you can help your pet enjoy a long, happy
life, bursting with health and vitality.
As a participant in this challenge you will:
• Team up with a veterinarian who will act as the supporting clinic for your pet.
• In conjunction with your veterinarian’s recommendations, implement an exercise
program for your pet and follow it consistently (and remember, if you need help we are
just a phone call away).
• Identify a brand of pet food that is packed with the nutrients your pet needs to thrive
and serving sizes that will facilitate weight loss (we offer some healthy tips in Section
3).
• Avoid over-indulging your pet on treats that are loaded with sugar, fat and
carbohydrates. Instead, replace these types of treats with healthier alternatives such as
fruits and veggies.
• Try substituting extra love and affection for treats at least half of the time. This can
make a world of difference in your pet’s health and even help him lose his obsession
with food.
• Take your pet to the clinic for monthly weight checks.
• Fax or email your pet’s initialed Weight Loss Challenge Card to Fur Fitness each month
so we can celebrate participants’ progress on the Fur Fitness Facebook Page and post
our encouragement to you throughout the challenge.
Team up with a Veterinarian
All challengers will be required to team with a supporting veterinarian. This can be any
veterinarian of your choice. We’ve done our best to notify as many veterinarians in the
community as possible but if your veterinarian has not heard about the challenge they are
welcome and encouraged to participate. Send us their contact information and we will
forward them information regarding the challenge.
© 2010 Fur Fitness Challenge, www.furfitnesschallenge.com 7
Your supporting veterinarian will be responsible to:
• Provide initial weight check and help set nutrition, exercise and weight loss goals
• Offer free monthly weight checks
• Record the amount of weight your pet has lost
• Initial your pet’s Fur Fitness Challenge Weight Loss Card and fax to (800) 518.9654
• Provide resources and information to help your pet succeed in this challenge.
So how do you find a supporting veterinarian? Here are a few tips.
• Ask your current veterinarian if he would be willing to support your pet
• Ask a friend to refer you to a veterinarian they know and trust
• Contact veterinarians who have pre-committed to being involved in the challenge. You
can find a list of supporting veterinarians on our Fur Fitness Challenge website,
www.furfitnesschallenge.com.
Monthly Weight Checks & Updates
Remember, pets will be required to visit their
supporting veterinary clinic on a monthly basis. The
veterinarian or a licensed technician must weigh your
pet, record his current weight and date and initial your
Fur Fitness Challenge Weight Loss Card. Each month,
you or your veterinarian must fax (800.518.9654) your
pet’s initialed Weight Loss Challenge Card to Fur Fitness so we can track the challengers
progress. Please note that additional veterinarian services will likely be billed at your
veterinarian’s standard rates.
Developing a Feeding & Exercise Schedule
Helping your pet lose weight and become healthier will require dedication and persistence.
Unfortunately, just like for humans, there is no magic pill or pre-packaged diet that can do it
all. It’s up to you and your pet to work as a team, meet the goal and finish with flying colors!!
In order to keep yourself and your pet on track, we recommend developing a feeding &
exercise schedule that suits your lifestyle. This doesn’t have to be anything fancy. The most
important thing is to make it convenient and budget-friendly for you. Otherwise you’ll have a
hard time sticking with it. We have provided a sample Feeding & Exercise Tracker worksheet
posted on the Fur Fitness Challenge website for your use.
© 2010 Fur Fitness Challenge, www.furfitnesschallenge.com 8
TIP: If you have to be at work at 7:00 in the morning, you might find it easier to
exercise your pet in the evening when you get home. Or maybe you’re a morning
person and prefer to take your pet for a run in the crisp morning breeze.
TIP: Don’t forget, many resources including your veterinarian and services like Fur
Fitness are available to help you succeed. Make use of the support resources
already in place for the challenge.
Developing diet plan is also important. We’ll discuss the importance of healthy pet foods in just
a moment. But right now we want you to understand that you don’t have to buy the most
expensive natural, holistic or premium food to be successful in this challenge. While we do
recommend purchasing the best food you can afford, don’t stretch your budget too far. If you
select a food that is out of your price range, you will find it difficult to continue feeding it. If you
cannot afford a natural, holistic or premium brand of food, try to supplement fruits, veggies
and other natural foods in place of commercially processed foods and treats.
Here are a few tips for developing your pet’s exercise and feeding schedule:
• Keep it simple
• Make sure to maintain a consistent schedule
• Make sure it fits your budget
• Be absolutely committed to following your plan
• Write your plan down and hang it on the fridge
where you can see it every day!
Staying Motivated
The most important factor determining your pet’s success
is consistency. But in order to stay consistent - you need to keep yourself motivated.
Remember, we don’t expect you to go through this challenge completely alone and
unsupported. Our professional team of pet fitness trainers and advisors will be there for you
every step of the way. Plus there are a number of exciting events in which you can participate.
These are designed to boost your morale and help keep your eyes focused on the ultimate
goal: a healthier, happier pet. During these events you’ll also be able to meet fellow
challengers, swap stories and share the laughter and love you have for your pets.
© 2010 Fur Fitness Challenge, www.furfitnesschallenge.com 9
Be sure to check back for date confirmations and join us for the following events this summer.
• Day Hike-- (DATE - TBD) Come join your fellow challengers for a rip-roaring hike
through the mountains. Watch your dogs run,
romp and play as they build strong muscles and
burn a healthy number of calories.
• A Day at the Beach-- (DATE - TBD) Join us for
some fun in the sun! Watch your dog splash
through the ocean tide, dig for crabs and romp
through the sand. The crisp ocean air will
invigorate your pup and keep you energized for
days to come.
• Yoga in the Park-- (DATE - TBD) Here’s a chance for you and your pet to exercise
together. At the end of this session, you’ll feel so good you’ll wonder why you ever
thought working out would be a chore!
• Walking Event-- (DATE - TBD) Help your pet burn calories while raising money for a
local humane society. The Fur Fitness Challengers will be teaming up to support our
local shelters. Bring your pooch and walking shoes to join the fun.
Fur Fitness Challenge 2010 Timeline
• The 90-day Challenge will begin on July 1, 2010 and conclude on Sept. 30, 2010
• Participants are encouraged to join in at any time
• A completed Weight Loss Card with the final weight check should be faxed no later
than September 30, 2010. Fax to: (800) 518.9654 (remember to fax your Weight Loss
Cards monthly so we can celebrate challenger success).
• An Awards Ceremony is scheduled for Saturday, Oct. 9, 2010 at Garfield Park in South
Pasadena. Details will be posted on the Fur Fitness Challenge website and Fur Fitness
Facebook page, www.facebook.com/FurFitness. See also, Section 5 of this guidebook.
Fur Fitness Challenge 2011
Fur Fitness is committed to ensuring all pets have an opportunity to meet their weight goals.
With this in mind, we will continue to offer monthly health and fitness events throughout 2010-
2011 to help you and your pet stay focused and motivated. We will conclude with an Awards
Event in October 2011. Be sure to visit the Fur Fitness website and Facebook page and follow
us on Twitter for more information on upcoming health and fitness events.
© 2010 Fur Fitness Challenge, www.furfitnesschallenge.com 10
Section Three: Feeding Your Pet for Weight Loss
Nutrition plays a key role in your pet’s health. Food is what nourishes your pet’s cells and keeps
the body functioning at top performance. You will need to feed your pet a balanced, nutrient-
dense diet that helps maintain a healthy weight.
Calculating Calorie Needs
In order for your pet to lose weight, he must burn more calories than he eats. As a result,
monitoring caloric intake is critical. The first step is to determine your pet’s ideal weight. Once
an ideal weight is determined, calculate the number of calories your pet needs on a daily basis.
Remember, treats have calories too, so you must take those calories into consideration along
with your pet’s regular meals. Too many treats along with the “normal” morning and evening
feeding add up to unwanted calories and pounds.
Below is a brief chart to help you determine your pet’s ideal weight and daily caloric intake.
More information can be found by visiting the Association for Pet Obesity Prevention
(www.petobesityprevention.com). We also advise speaking with your veterinarian since they
are most familiar with your pet and any special needs.
Ideal Dog Weights * Ideal Cat Weights*
Breed Weight Breed Weight
Beagle 26-31 lbs. Domestic Cat 8-10 lbs
Boxer 53-70 lbs. Persian 10-11 lbs
Dachshund Less than 16 lbs. Siamese 5-10 lbs
German Shepherd 70-95 lbs. Maine Coon 11-15 lbs
Golden Retriever 55-75 lbs.
Labrador Retriever 55-80 lbs. Daily Caloric Needs *
Miniature Schnauzer 11-15lbs. 10 lb cat 180 – 200 Calories
Miniature Poodle 11 lbs. 10 lb dog 200 – 275 Calories
Shih Tzu 8-18 lbs. 20 lb dog 325 – 400 Calories
Yorkshire Terrier 8lbs. 50 lb dog 700 – 900 Calories
*Information courtesy of the Association for Pet Obesity Prevention
© 2010 Fur Fitness Challenge, www.furfitnesschallenge.com 11
Educating Ourselves…On Pet Foods
With so many pet foods on the market, it can be overwhelming to choose one for your pet.
And, remember that there is no perfect food. Just because your friend raves about a certain
type of food, doesn’t mean that it will work for your dog or cat. Some pets may dislike a certain
flavor, or they may be allergic to specific ingredients. So take your pet’s individual needs and
preferences into account.
…On Ingredients & Labels
Ever traveled to another country and tried to read and understand the menus, signs or
language? That’s what it’s like trying to decipher the labels on our pet’s food bags. Currently
there is a lot of controversy. Experts say that some pet food manufactures use words and
terminology that are “designed to confuse consumers”. Bottom line is that pet parents and
our veterinarian partners often do not understand how to read pet food labels.
While we could go on and on regarding this subject, we admit this is not the forum and we are
not the experts. What we do suggest is that you work closely with your veterinarian and visit
the Fur Fitness Challenge website and Facebook page as we work together to win the battle to
mandate that pet food companies clearly, in plain English, tell us what is in our pets’ foods.
Keep this in mind; most experts agree that when reading pet food labels look for the following:
• The first several ingredients should be meat-based. Ingredients such as fish, chicken, or
beef are ideal. There is still a lot of controversy about the words “meal” and “by-
products”; however, as you begin to educate yourself on proper nutrition for your pet
it’s probably best to look for the protein source listed as the first ingredient.
• Carbohydrate sources should come from low-glycemic fruits and vegetables such as
spinach, squash, apples and pears and should not be listed as the foods first
ingredients.
• Fillers are another controversial area in pet food ingredients. Some fillers, including
wheat and corn, cause allergies.
• And finally, choose the brand you trust and be sure to keep a look out for recalls.
…On Expert Recommendations
Recently, important time and effort has gone into researching the pet food industry.
Controversy and confusion does exist however, even between the experts, with regard to pet
© 2010 Fur Fitness Challenge, www.furfitnesschallenge.com 12
food processing and labels. It has been difficult for researchers to unravel what goes on in
processing plants and what ultimately ends up in the foods but possibly disguised in the
labeling. So, we suggest that your pet be held as the expert in partnership with their
veterinarian. Your dog or cat knows what he likes and doesn’t like to eat. Be conscientious
but open-minded. Mix things up a bit, experiment by making some homemade meals or treats
- but most importantly be diligent with your own research and continue to educate yourself.
We are ultimately responsible for our pets’ well-being and, as is true for humans, we are
beginning to see just how important good, balanced nutrition is to overall health.
TIP: Pick up a copy of Chow Hounds. Why Our Dogs Are Getting Fatter - A Vet's
Plan to Save Their Lives by Dr. Ernie Ward, DVM or Food Pets Die For, Shocking
Facts about Pet Food, by Anne N. Martin. You’ll be amazed and start to become
more educated about the pet food industry!
Healthy Food Recommendation
Still confused but ready to purchase some healthy pet food and don’t know where to start?
Here are a few brands to consider but we also urge you to talk with your veterinarian. (Note:
The following list is in alphabetical order and does not reflect preference for one brand over the
other. Pet owners are encouraged to review these, and other, recommendations and select the
one they prefer. We encourage you to consult your veterinarian in this process).
AvoDerm Natural Vegetarian Blue Buffalo Evo
Halo, Purely for Pets Hill’s Prescription Holistic Select
Mulligan Stew Pet Food Natura Pet Products Newman’s Own Organics
Purina Veterinary Diet Royal Canin Veterinary Diet Solid Gold
Wellness
TIP: Although premium foods may be more costly, the recommended serving is
often significantly less which means the food will last longer. This cost-per-serving
savings plus what you can save by using natural fruit and veggie treats over costly
high-calorie treats can totally alleviate the seemingly “higher cost” of premium
quality foods.
© 2010 Fur Fitness Challenge, www.furfitnesschallenge.com 13
Extra Feeding TIPS to Help Accelerate Weight Loss
• Place your pet’s food upstairs or downstairs so he is forced to burn a few calories.
• Move the food away from your pet’s favorite lounge spot. Some dogs and cats will
camp near their dinner bowls in order to avoid having to move very far when the
dinner bell rings. Even your cat knows the feeding routine, so make him work for
his food too.
• Do not feed your pets or give them treats in the kitchen. Dissuade any association
with their feedings and yours. This helps to train them not to beg in the kitchen.
• Never give your pet table scraps at the table – you’ll live to regret the precedent!
• Do not free-feed your pets, especially if a second pet has a weight problem and eats
the other's leftover meal.
• Avoid self-feeders. This machine will provide
your pet with a continuous supply of
uncontrolled calories throughout the day.
• When your pets start to beg, take them from
the kitchen and give them a belly rub or some
type of attention to take their mind off food.
• Offer fresh water. Drinking plenty of water will
help reduce your pet’s appetite and keep him
feeling energized.
• Feed multiple dogs in separate areas. This will prevent one dog from woofing down
his meal, only to steal a few kibbles from his brother or sister.
• If you have both a dog and cat, place your cat’s dish on top of the washer or another
elevated surface. This will prevent the dog from stealing the cat’s food.
• Do not feed multiple cats from the same feeding dish. This encourages cats to eat
rapidly and often results in one cat getting more food than the other.
• Cats tend to be grazers and enjoy eating smaller meals throughout the day. As a
result, break up your cats recommended servings into at least 3 small portions to be
fed at different times.
© 2010 Fur Fitness Challenge, www.furfitnesschallenge.com 14
Using Treats Properly
Just because your pet is on a diet, doesn’t mean you have to eliminate treats completely. You
can still reward your pet with an occasional healthy treat. The key is to do everything in
moderation!
• Don’t overdo it. One or two treats a day is adequate. There’s no need to feed your pet
½ pack of high calorie “meat strips” all at once. Those calories really add up.
• Use fruits & veggies. Ideally, you should substitute healthier alternatives for processed,
fatty, sugary treats. Try serving apple slices (16 cal), baby carrots (5-6 cal), broccoli
floret (2-3 cal) cucumber slices (1 cal) as ideal snacks. Not only do they taste good, they
are also low in calories and packed with vitamins, nutrients and antioxidants.
• Use a healthy brand of treats. When buying treats, look for healthy brands that are
low in calories, fat and sugar. Unfortunately, many of those brightly packaged biscuits
and snacks are loaded with unnecessary calories. For example, a typical “fakin bacon
meat strip” contains 30 calories. Large biscuits may contain 115+ calories each and a
large dental chew may contain a whopping 300 calories.
• How many treats to feed? Too many treats can cause a surprising spike in your pet’s
overall caloric intake. Even healthy, low-fat treats should be given in moderation. If you
feel like you have to hand your dog more than one treat at a time, break the treat into
smaller pieces. Remember one or two treats a day should be adequate to satisfy your
pet’s “munchies.”
How to Not Give In to Those Begging Eyes
When your pup looks up at you with those bright, round eyes - just begging for a taste of your
dinner, (let’s be honest!) it’s hard to resist. But your pet’s health is worth it. Here are a few tips
for resisting those begging eyes:
• Take your dog outside for a quick game of ball or catch. Play a short game of laser tag
with your cat. This will help get your pet’s mind off food.
• Give your pet a hug instead of a piece of a meatloaf (they’ll value it more).
• Provide your pet with a meal or snack before sitting down to eat your dinner to help
eliminate those hunger pangs your pet feels when smelling your freshly cooked dinner.
• Often pet parents don’t realize they have trained their pets to beg and also reinforced
the begging by responding with scraps and treats. With time and consistency it is
totally possible to reverse this pattern.
© 2010 Fur Fitness Challenge, www.furfitnesschallenge.com 15
Affection vs. Confection
Try substituting affection for treats at least 50% of the time. There is nothing wrong with an
occasional treat, but when the rubber meets the road; your pet would rather have your
attention than a whole bag of greasy, meaty-bacon strips.
For many people, providing their pets with an
abundance of treats makes them feel better as pet
parents. You may feel guilty for not spending enough
time with your pet, or leaving them home alone all
day while you are at work. But treating your pet to an
ice cream cone or a fast food cheeseburger to help
alleviate your guilty feelings is putting your pet’s
health at risk. In reality, you have nothing to be guilty
about!
You love your pets and are doing everything in your power to make them happy. That’s why
you’re reading this guidebook and are a part of this challenge. So don’t allow feelings of
inadequacy to be expressed in overindulgence. To be a GREAT pet parent, all you have to do is
love your pet and do the best you can to care for them. You’re already a star pet parent. Your
dog or cat doesn’t need an excess of treats to prove that.
TIP: Love & Affection = ZERO calories & ZERO added weight!
Using Supplements
Your veterinarian may be best able to determine what, if any, supplements your pet may
benefit from especially if the pet is dealing with a chronic condition or short-term problem.
However, in general, if your pet is more active than normal, his body will require a higher
dosage of nutrients. A good way to ensure that your pet is receiving the proper amount of
vitamins and minerals is to feed a multi-vitamin supplement. Unfortunately, you cannot always
rely on dry pet food to provide all the vitamins and minerals your pet needs. Commercial pet
foods undergo rigorous processing in order to ensure a long shelf life. Even the best of foods
are subject to this procedure. During the manufacturing process, pet food is exposed to
extreme temperature and intense heat, which destroys vitamins, minerals and antioxidants.
Although many of these nutrients are added back into the food after processing, they are
frequently damaged by oxidation which occurs during bagging and distribution.
© 2010 Fur Fitness Challenge, www.furfitnesschallenge.com 16
Section Four: Developing an Exercise Program
How to Develop an Exercise Program
Exercise will help your pet shed those unsightly pounds and reclaim his health. It also helps:
1. Remove toxins from the body
2. Increase blood circulation & energy levels
3. Improve mood
4. Decrease irritability and restlessness
5. Alleviate pain associated with arthritis and other conditions
Here are a few TIPS to help you develop an effective exercise program for your pets.
1. Take your dogs age, health, current fitness level and breed into consideration.
Call us and we’ll help you start a plan!
• Older dogs don’t have as much energy as their younger counterparts. As a
result, try fast walking and ball games instead of jogging or intense
mountain climbing.
• Pets suffering from a chronic disease
will require a less strenuous exercise
program to avoid over-taxing their
bodies. For example, if your dog has
arthritis, swimming is a much better
exercise than jogging.
• Smaller breeds often need shorter
workouts than larger dogs.
• Certain breeds such as Australian Cattle Dogs and Border Collies thrive on
agility and hard running. Mastiffs often tire after a short jaunt and require
frequent rest periods. Get to know your dog’s breed and endurance level
before formulating an exercise program.
© 2010 Fur Fitness Challenge, www.furfitnesschallenge.com 17
2. Develop a specialized program that takes your cat’s skills and natural abilities
into consideration.
• Unlike dogs, cats are not designed for long hikes or endurance running. Their
bodies were made to move in swift, vigorous burst of energy that last for
shorter periods of time.
• Create a workout packed with activities
your cat will love by providing an
opportunity to climb, jump and use his
stalking skills. That’s not to say you can’t
harness up your plump cat and take him
for a walk. You can! He will love the
fresh air and the opportunity to explore.
3. Start slow
• If your dog or cat is currently out of
shape and hasn’t exercised in months or years, start slow and work up. Begin
with a 10 minute workout twice a day. Gradually increase that to 20 minutes
and finally to 30-45 minutes. Ideally, you should exercise your pet for a
minimum of 30 minutes each day. Cats also need to wake up those sleeping
muscles. Take it slow and increase the workout session gradually.
4. Keep your pet hydrated
• As soon as you complete your workout session, offer your pet a bowl of
fresh, cold water. If you are going for a long hike, carry a water bottle for
your pet. Proper hydration will keep your pet feeling energized, allowing his
body to focus on burning more calories.
5. Develop a schedule
• Make exercising your pet a daily priority. Figure out a time that works best
for you then stick to it. If you are a morning person, schedule your pet’s
workouts early in the day before work. If you find that you have more energy
in the evening, do your workouts then.
• You should try to exercise your pet about the same time and for the same
length of time each day.
© 2010 Fur Fitness Challenge, www.furfitnesschallenge.com 18
6. Add Variety. You can keep your workout sessions fun and interesting by adding
some cool games and different activities, such as:
• Dog Tag: Give your pet a great cardiovascular workout as you chase each
other in the park, through the yard or around the house.
• The Stairmaster: Find some stairs in your house, a local park or high school.
Walk or jog your dog up and down several times.
• Fetch Races: Liven up your workout session with this competitive game.
Grab your dog’s favorite toy and toss it across the yard. Then race your dog
to see who can retrieve the toy first.
• Power Walking: Take your dog for a walk around the neighborhood. Mix in
some jogging, or use the curbs to enhance an aerobic activity. Don’t be
afraid to harness up your kitty for an outside walk too.
• Water play: Toss some toys or rubber ducks into a swimming pool and allow
your pet to retrieve them.
• Obstacle Course: Set up obstacles around your house or yard for your pet to
jump over. If you are walking on a trail, look for branches, logs and tree limbs
to use as obstacles. Cats love to run through tunnels, up their kitty posts, or
over the top of your counters. You can turn your living room into a mini-gym
as you encourage your cat to bounce, jump and leap over furniture and other
objects.
• Laser Tag for Cats: In a dark room, run the beam of a flashlight or laser
across the floor and walls. Watch your pet try to chase and pounce on the
moving light (Be careful not to shine laser in pet’s eyes).
• Swat the Feather: Find a long feather and tickle your cat’s nose or head.
Swiftly move the feather up and down as your cat attempts to swat it with
his paw.
• Catch that Ball: Drag a ball of yarn or a toy across the floor, while
encouraging your pet to pounce and tackle the moving object.
• Toss’N Chase: Gather a handful of milk jug lids or other plastic lids. Toss
them across the floor and watch your cat chase after them.
© 2010 Fur Fitness Challenge, www.furfitnesschallenge.com 19
• Cat Curls: Using an elastic band, tie a cat toy to a 3-5 pound dumbbell. As
you move the dumbbell up and down, encourage your cat to catch the toy.
This is a great workout for both of you!
TIPS for Making Your Workout Sessions Safe, Productive and Enjoyable
• When walking your dog or cat outside, utilize a harness or head halter instead of a
collar. Collars can restrict your pet’s windpipe making it difficult for them to
breathe.
• Avoid choke chains of any kind as these can cause serious injury to your pet’s throat
and trachea.
• If walking for long distances, always carry water.
• Avoid walking on loose gravel as sharp rocks can harm your pet’s pads.
• Avoid walking your pet on asphalt during hot days, as it could burn their pads. Try
walking on grass or dirt whenever possible.
• If your pet starts to pant heavily or becomes fatigued, give him a 10 minute rest.
Snuggle up under a shady tree and gently stroke his coat, telling them what a great
job he’s doing. He needs your reassurance!
• Walk briskly. In order to help your pet burn calories, you’ll have to keep him moving.
Strive for 12-15 minutes per mile. Don’t allow your dog to sniff or mark every fire
hydrant or shrub you pass. Remember, the goal is exercise for weight loss!
© 2010 Fur Fitness Challenge, www.furfitnesschallenge.com 20
Section Five: Every Pet is a Champion
The Fur Fitness Challenge is not about winners and losers. In our program, “Every Pet is a
Champion”. As a result, each challenger will be rewarded for their efforts. Don’t forget to mark
your calendars to attend our Awards Event on October 9, 2010. The event will be an exciting
and fun opportunity to celebrate your success. All Challengers will receive a Recognition
Award!
These include all levels of achievement:
• Awards for pets who met their weight loss goal
• Awards for pets who almost reached their goal
• Awards for pets who didn’t quite make their goal weight
and are still in training for the Fur Fitness Challenge 2011
Additionally, the Awards Event will feature a variety of health and
fitness vendors who will display their products, offer samples and
provide fitness related tips and information. Raffle drawings for
fun and exciting prizes donated by sponsoring manufacturers and
service providers will be held for the challengers and attending
public.
© 2010 Fur Fitness Challenge, www.furfitnesschallenge.com 21
Section Six: How the Fur Fitness Challenge Began
The Fur Fitness Challenge was founded by concerned pet parents who wanted more for their
own four-legged family members. In an effort to prevent pet obesity and to ensure a healthier
and happier life, Fur Fitness trainers help pets achieve optimal health and well-being through
its unique programs and services. With pet obesity on the rise, Fur Fitness continues to create
awareness about this epidemic and provide solutions -- through information, education and
exercise.
When you sign up for the Fur Fitness Challenge, you won’t have to go it alone. Our skilled pet
fitness trainers are standing by to assist you in any way possible. We’re here to answer your
questions, respond to your emails, return your calls and provide a wealth of resources. In
Section 8 of this guidebook you will find additional resources we have found helpful in
providing information about pet health, fitness, nutrition and exercise.
Remember you’re not alone. Call us, fax us, or email us!
Phone: (877) Fur-Fitness Fax: (800) 518-9654
© 2010 Fur Fitness Challenge, www.furfitnesschallenge.com 22
Section Seven: Our Inspiration & Mentor
Dr. Ernie Ward, Founder and President of the Association for Pet Obesity Prevention
Our inspiration for creating the Fur Fitness Challenge was fueled by the passion and
enthusiasm of Dr. Ernie Ward.
Dr. Ward is a licensed veterinarian with over 20 years experience. As a popular lecturer, author
and television guest, Dr. Ward has made it his life mission to help pets live longer, more
meaningful lives. His research and work in the field of pet obesity has been revolutionary. In
2005, Dr. Ward founded the Association for Pet Obesity Prevention in an effort to raise
awareness of this critical issue. Over the past three years he has conducted an annual Pet
Obesity Study which has uncovered staggering statistics and startling trends related to the
health of our pets.
Dr. Ward has written 3 veterinary books, contributed articles to over 50 veterinary magazines
and been featured on the Today Show, Animal Planet, Nightly News, CNN and Rachael Ray.
He has lectured around the world on the topic of pet health and has been instrumental in
raising the standards of veterinary medicine and clinical care. Most recently, Dr. Ward has
written a book entitled: “Chow Hounds,” which focuses on helping pet owners develop
effective weight loss programs for their pets.
For more information on Dr. Ward, visit www.DrErnieWard.com or
www.petobesityprevention.com
© 2010 Fur Fitness Challenge, www.furfitnesschallenge.com 23
Section Eight: Pet Resources – Books & Websites
Books
Alderton, D. (2007). Fat Dog Thin: How to Keep Your Dog Lean, Fit, Healthy and Happy. Great
Britian: Hamlyn a division of Octopus Publishing Group, Ltd.
Becker, M., DVM, & Kushner, R., MD. (2006). Fitness Unleashed! A Dog and Owner's Guide
to Losing Weight and Gaining Health Together. New York, NY: Three Rivers Press
Bonham, M. (2002). The Simple Guide to Getting Active with Your Dog. TFH Publications
Brown, Andi (2006) The Whole Pet Diet. Eight Weeks to
Great Health for Dogs and Cats, Berkley, CA : Celestial Art
Coile, D.C., Ph.D. (2003). Beyond Fetch: Fun, Interactive
Activities for You and Your Dog. New York: Howell Books
Coile, D.C., Ph.D. (2007). The Dog Breed Bible. Hauppauge,
NY: Barron's Educational Services, Inc.
Dainty, S. (2007). 50 Games to Play with Your Dog. TFH Publications, Inc.
Hotchner, T. (2005). The Dog Bible. Everything Your Dog Wants You To Know. New York, NY:
Gotham Books
Knueven, D., DVM. (2008). The Holistic Health Guide: Natural Care for the Whole Dog . Neptune
City, NJ: TFH Publications, Inc.
Martin, A.N. (2001). Protect Your Pet: More Shocking Facts. Troutdale, OR: NewSage Press
Martin, A. N. (2008). Food Pets Die For, Shocking Facts about Pet Food. Troutdale, OR:
NewSage Press
Pitcairn, R., DVM (2005). Dr. Pitcairn’s Complete Guide to Natural Health for Dogs and Cats.
Rodale Inc.
Ward, E., DVM (2010). Chow Hounds. Why Our Dogs are Getting Fatter - A Vet's Plan to Save
Their Lives. Deerfield Beach, Fl: Health Communications, Inc.
© 2010 Fur Fitness Challenge, www.furfitnesschallenge.com 24
Websites
Association for Pet Obesity Prevention www.petobesityprevention.com
Southern California Veterinary Medical Association www.scvma.org
Pet Fit www.petfit.com
Canine Obesity www.canineobesity.info
Pet Obesity Task Force www.petobesitytaskforce.co.uk
The Pet Center www.thepetcenter.com