Fuorisalone Digital New platform for Design Week...

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Fuorisalone.it 2020 Project Presentation Fuorisalone Digital New platform for Design Week 2020 Launching Event: 15-21 June 2020

Transcript of Fuorisalone Digital New platform for Design Week...

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Fuorisalone.it 2020Project Presentation

Fuorisalone DigitalNew platform for Design Week 2020—Launching Event: 15-21 June 2020

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Fuorisalone.it 2020Project Presentation

The new beginningOn 27th March 2020, in the heart of the Covid-19 health emergency, the Board of Directors of the Salone del Mobile.Milano announced the cancellation of the 2020 edition. The most important trade fair in the sector will take place directly in 2021.It was in the air for days and as already announced we were working on new formats, which we are going toanticipate. Fuorisalone aims to expand its influence in other moments and in other ways, in addition to the historic and consolidated Fuorisalone in April, which remains contemporary and complementary to the exhibition at the Rho Fair.We are convinced that Milano Design Week is a combination of many excellences, a unique moment of exchanges, experiences, emotions, visions and that it cannot be reduced to a digital version. However, digital can be important for companies that need to reach the Fuorisalone public even without being physically there.

What is going to happen from 15 of June 2020?According to the dates set for the 2020 edition (15 - 21 June) Fuorisalone.it does not stop and launches its new Fuorisalone digital platform. Our website www.fuorisalone.it will be at the core of a system that includes the introduction of two new tools (Fuorisalone.tv and Fuorisalone meets) and the possibility to distribute content on two new channels (Fuorisalone Japan and Fuorisalone China).

Fuorisalone digitalNew scenarios, new formats for 2020

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Fuorisalone.it 2020Project Presentation

Fuorisalone.it enriches its offer with four new tools in addition to the reference portal of the event www.fuorisalone.it and the magazine www.fuorisalonemagazine.it active all year long, with an editorial plan thatpresents the best of design, in Milan and around the world.

The new tools Fuorisalone tv, Fuorisalone meets, Fuorisalone China and Fuorisalone Japan will be autonomous formats but will all refer to the portal www.fuorisalone.it, which will remain the reference platform for the new communication project, gathering together all contents.

The Fuorisalone Magazine together with the social channels, will support the distribution and sharing of content produced according to a dedicated editorial plan, also adding further insights related to the products, brands or designers involved.

The model we have imagined involves both the creation and the distribution of content, according to the objectives or investment of the companies involved.With the 2020 edition is starting a new way to communicate the Fuorisalone and we believe it will last for the next years, when the event that we all know and love, will come back to life making us feel its peculiar magical atmosphere.

Fuorisalone digital:One platform, 4 new tools

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Fuorisalone.it 2020Project Presentation

FUORISALONE.TV

Tool dedicated to on demand and live streaming videos, from June 15 to 21, aimed to present, in an innovative way, projects and ideas of companies and designers; to face and discuss about the new scenario we are living; to define a new approach to the market and the distribution.

FUORISALONE MEETS

For the whole month of June the Fuorisalone.it webinar platform will connect companies with partners, customers, retailers and selected public. The aim isto do training and promotion, creating direct contact between companies and operators in order to present new products, share strategies with the retailers andmeet new potential customers.

FUORISALONE CHINA

Launch of the official Fuorisalone.it accounts on Wechat and Weibo and the Tencent Video platform aimed to share content and companies previews, to offer training occasions and networking.

FUORISALONE JAPAN

Web platform dedicated to Japanese design, to promote the Fuorisalone event and the cultural and commercial exchange between Italy and Japan, thanks to a service of dedicated consultancy.

We propose 4 new digital formats, which from now on will be an essential part of the Fuorisalone.it platform

Four new formats

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Fuorisalone.it 2020Project Presentation

The new Fuorisalone.it platformOverview of the new Fuorisalone.it offer with definition of tools, communication channels and content distribution methods between Italy, China and Japan.Fuorisalone.it is at the heart of the system, organizes and presents the contents that are proposed in the two new tools and distributed through social channels and the magazine.

ComunicazioneI T A L I A

ComunicazioneE S T E R O

( M i l a n o D e s i g n W e e k F u o r i s a l o n e )

M A I N P L A T F O R MN E W T O O L S 2 0 2 0

Mar

chi c

omun

icat

iFu

nzio

ne N E W P R O J E C T SD I S T R I B U T I O N C H A N N E L S

P I A T T A F O R M E E S T E R O

www.fuorisalone.it

www.fuorisalone.it/japanwww.fuorisalone.jp

www.fuorisalone.it/chinaWechat, Weibo

www.fuorisalone.it/meets

www.fuorisalone.it/tvwww.fuorisalone.tv

MAGAZINEwww.fuorisalone.it/magazinewww.fuorisalonemagazine.it

SOCIAL Instagram / Facebook /Newsletter

www.fuorisalone.jp

profili ufficialiWechat, Weibo

FUORISALONE

FUORISALONE

FUORISALONE

FUORISALONE

FUORISALONE

FUORISALONE

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2020Project Presentation

Fuorisalone digitalFuorisalone.itCommunication and promotion formats

- Digital event page - Extra promotional solutions

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Fuorisalone.it 2020Project Presentation

The role of Fuorisalone.it and communication and promotion opportunities for companies

For the 2020 edition, Fuorisalone.it reviews its structure remaining the point of reference for the companies that would have realized an event on the occasion of Milan Design Week.

Fuorisalone.it introduces the logic of digital events, which does not virtualize the physical experience (it would be impossible!) but propose alternative (and in this moment functional) solutions in order to share content on multiple channels.

It is addressed to companies, designers, collectives and curators, offering everyone a dedicated solutions starting from the “base” event page on fuorisalone.it. According to the type of event or project and to the strategic objectives or investments, it’s possible to take into consideration the promotional formats offered by Fuorisalone Tv, Fuorisalone Meets, Fuorisalone Magazine and Fuorisalone social channels.

In addition to this, there is now the opportunity to increase visibility through the official Fuorisalone China profiles and a communication dedicated to the Fuorisalone Japan community.

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Fuorisalone.it 2020Project Presentation

The event page:starting point and communication focusin the new Fuorisalone.it platform

The event page remains the central point of the Fuorisalone.it project also in its digital version.From the traditional model of Fuorisalone.it event page, we have eliminated all the relations with the context (territory) and the time (dates), in order to focus more on content and connections with brands, designers, categories and projects. We have also added the sections related to Fuorisalone Tv and Fuorisalone Meets.

The new Fuorisalone Digital event page can be directly updated by the author (brand, designer, pr...) and will offer the possibility to insert all the contents useful to present new projects and product previews, by including gallery of images, downloadable files, related and embedded external links (i.e. video galleries from Fuorisalone Tv or webinar sessions from Fuorisalone Meets).

The event page will be accessible from the events guide, through a search engine (that also allows the selection of contents for filters: brands, designers, categories, projects), from the magazine articles, from social post, from the newsletter and external sources.Our goal is to improve the user experience and to increase brand visibility.

*Event page (http://archivio.fuorisalone.it/2019/en/events)

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Fuorisalone.it 2020Project Presentation

The event page and the Fuorisalone Digital platform

EVENT PAGE

SOCIALInstagram: post, stories, Ig tvFacebook: postNewsletter: multi article, dem

content created ad uploaded by the brand

MAGAZINE

Articles : focus, discover, people, stories

Webinar content can be shared and linked

directly in the event page

Videos on Fuorisalone TV can be shared and linked

directly in the event pagee

BASE INVESTMENT ON FUORISALONE.ITEXTRA INVESTMENT ON TV AND WEBINAR EXTRA INVESTMENT ON CHINA AND JAPAN CHANNELS

Content can be spread on Fuorisalone WeChat and Weibo

Content can be spread on the dedicated channel Fuorisalone.jp

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Fuorisalone.it 2020Project Presentation

The event page

EVENT TITLE

PROJECT

SLIDE SHOW IMAGES

BRAND

DESIGNER

CATEGORIES

EMBEDED VIDEO FROM FS.TV

DESCRIPTION

LOGO

LINKS

CONTACTS

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Fuorisalone.it 2020Project Presentation

The research

RESEARCH FOR CATEGORIES

SELECTED BY FUORISALONE

FREE RESEARCH

FILTER FOR VIDEOS

FILTER FOR WEBINAR

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Fuorisalone.it 2020Project Presentation

Formats and application for single digital eventBase / Plus / Extra packages

Fuorisalone.it offers three packages for the communication in the main platform. In addition to the event page there are also a social and magazine plans, depending on the type of investment chosen.

PACK BASE

- Base event page- Social media plan- 1 article on Fuorisalone Magazine (Discover)

PACK PLUS

- Focus event page- Social media plan- 1 article on Fuorisalone Magazine (Discover)- 1 dedicated content on multi articles newsletter

PACK EXTRA

- Focus event page- Social media plan- 1 article on Fuorisalone Magazine (Focus)- 1 DEM dedicated newsletter- 1 publication on Fuorisalone TV

500 € + VAT 1.200 € + VAT 2.000 € + VAT

* By definition social media plan see next slide / ** For article types reference see www.fuorisalonemagazine.it

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Fuorisalone.it 2020Project Presentation

Social media plan for the promotion of digital eventsSocial media Base / Plus / Extra packagesThe social plan provides for different releases, the scheduling will be done by checking the available materialand the quality of the content. The online publication will be shared and discussed with the company and distributed from June to September 2020, in order to create a schedule that maintains a long-lasting connection with the public.

SOCIAL RELEASESPACK BASE

2 social releases on channels to choose from Instagram, post, stories, IGTV, FacebookLinkedn

max 1 per channel

SOCIAL RELEASES PACK PLUS

3 social releases on channels to choose from Instagram, post, stories, IGTV, FacebookLinkedn

max 1 per channel

SOCIAL RELEASESPACK EXTRA

4 social releases on channels to choose from Instagram, post, stories, IGTV, FacebookLinkedn

max 2 per channel

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Fuorisalone.it 2020Project Presentation

Promotional formatsin addition to the digital event page formatsaddressed to exhibitors, sponsors and partners

As usual, Fuorisalone.it offers to brands, designers, sponsors and partners the opportunity to have evn more visibility on the platform, by purchasing promotional spaces or by using the formats dedicated to contents.

Some solutions:

- ADV banner in homepage and internal pages- Dedicated articles on Fuorisalone Magazine- Social projects with planning of activities- DEM newsletter planning- Dedicated digital PR activities for the launch of products aimed at a selected target from the Fuorisalone.it community- Contest creation- Development of concept and creativity of projects to be spread on the platform and on the TV and webinar channels

Considering all different possibilities, we recommend to get in touch with us, in order to define the solution that best suites your needs.

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2020Project Presentation

Fuorisalone TVSpreading design

Project and formats dedicated to the Fuorisalone Tv video channel

- Live streaming schedule- Content on demand- Method of application

FUORISALONE

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FUORISALONE

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Fuorisalone.it 2020Project Presentation

Fuorisalone TV is the new Fuorisalone.it format created to experience the Fuorisalone in a new way.The video becomes the reference language to promote live talk, product previews, films, documentaries, interviews, concerts, to be watched live or available on demand.

How to access fuorisalone.tv

SCHEDULE WITH LIVE STREAMING FROM 15TH TO 21ST JUNEHourly scheduling of streaming videos distributed throughout the Fuorisalone week.

CATALOGUE WITH ON-DEMAND ACCESS FROM JUNE 15THA large archive of video content, organized in series and with guided viewing paths, available online from June 15 in on-demand mode.

Fuorisalone TVSpreading Design

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Fuorisalone.it 2020Project Presentation

Fuorisalone Tv is a new device that becomes an integral part of the Fuorisalone.it platform. Designed in order to increase the digital communication of the brands taking part in Fuorisalone Digital, it offers two different kind of presence by offering a live streaming schedule from June 15th to June 21st 2020 and a section of video on demand organized by channels and types.

The new format is based on video broadcasting, defined by a schedule of events with different formats:

- something that physically happens in a specific place and time and is broadcast in live streaming and included within the program - a video presentation of a product or project pre-packaged and and included within the program- a corporate institutional video or documentary on demand- thematic series on demand

Fuorisalone TVA new promotional device

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Fuorisalone TVWireframe Home

FUORISALONE

Footer

Banner ADV

MENU NAVIGATION- SERIES- PREVIEWS- DOCUMENTARIES - BRAND

LIVE VIDEO / HIGHLIGHTS

BANNER ADV

VIDEO CATEGORY FILTERS

DESIGNER FILTERS

DAY SCHEDULEHIGHLIGHTS VIDEO

COVER SERIES

COLLECTIONS PRESENTATIONS RUBRIQUES

THEMES

TYPOLOGIES PRESENTATIONS FILMS, DOCUMENTARIES

PRODUCT PRESENTATIONS AND INTERVIEWS

NEWSLETTER

FOOTER

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Fuorisalone TVWireframe Home

FUORISALONE

1/3- HEADER- MENU BROWSING - HIGHLIGHTS VIDEO

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Fuorisalone TVWireframe Home

2/3- SERIES

- COLLECTIONS PRESENTATIONS RUBRIQUES THEMES

- TYPOLOGIES PRESENTATIONS FILMS, DOCUMENTARIES PRODUCT PRESENTATIONS INTERVIEWS

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Fuorisalone TVWireframe Home

Banner ADV

3/3

- TYPOLOGIES PRESENTATIONS FILMS, DOCUMENTARIES PRODUCT PRESENTATIONS INTERVIEWS

- BANNER ADV

- NEWSLETTER

- BRAND SELECTION

- CATEGORIES FILTER

- DESIGNER FILTER

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Fuorisalone.it 2020Project Presentation

FuorisaloneTV is a collaborative platform that aims at the international diffusion of quality content related to the world of design and its community.

By taking part in FuorisaloneTV, brands, designers and institutions can expand their network, communicate to new viewers, promote their brand and open to new businesses.

Below we present the different forms of application, addressed to different subjects identified in:

- CONTRIBUTOR- SPONSOR- CULTURAL PARTNER- TECHNICAL PARTNER- MEDIA PARTNER

Fuorisalone TVThe different forms of membership

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Fuorisalone TVMembership Formats and goals MEMBERSHIP FORMAT WHO IS IT FOR GOALS

CONTRIBUTOR

SPONSOR

CULTURAL PARTNER

TECHNICAL PARTNER

MEDIA PARTNER

Brands, designers or groups

Brands, designers or groups

Brands, institutions, universities, schools, magazines and media

Brands

Online magazines, magazines, blogs, IG profiles

Promote your business by contributing to Fuorisalone TV with your own video content*

Get visibility linking to Fuorisalone TV and its contents

Spread the culture of the project and increase the audience of your video contributions* on Fuorisalone TV

Promotes its services by contributing to the production and distribution of content

Exchange visibility with Fuorisalone on respective channels

* self-produced and supplied, or produced by FuorisaloneTV (see slide detail Video)

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Fuorisalone.it 2020Project Presentation

Fuorisalone TVApplication formats

Contributors and Cultural Partners can become important players on FuorisaloneTV with one or more video contributions, which can be exclusive previews or films previously made and presented on other channels.

Some examples?Brands and designers can promote interviews, talks, product previews, company presentations, lectures, reports of their activities, single speeches, round tables, documentaries, live performances, presentation of projects made for clients.

How to enjoy the videos on FuorisaloneTV- Live on schedule- On demand from the catalogue- Both Live on schedule and On demand from the catalogue for an unlimited period of time.

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Fuorisalone.it 2020Project Presentation

FUORISALONE.TV Commercial formatsProduction and distribution Live on schedule

Brands and designers, if they wish, can count on Fuorisalone TV partners, both for the production of video on demand and for the recording and the live broadcast.

Pack Live BroadcastingThe Brand organizes a live event and produces an RTMP video stream.The video stream is received by FuorisaloneTV and broadcast live on the site and on the Facebook page of Fuorisalone.itcost: 1.000 € + VAT

Pack Live ProductionThe Brand asks for the arrangement and transmission of a live event with guests in remote video conferencing in different locations. FuorisaloneTV takes care ofof the direction. The video will be broadcast live on Fuorisalone TV and on the Facebook page of Fuorisalone.it, and will be made available on Fuorisalone TV until March 2021. The Brand will be provided with a copy of the files.cost: 2.000 € + VAT

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Fuorisalone.it 2020Project Presentation

FUORISALONE.TV Commercial formatsProduction and distribution by Fuorisalone.it

Pack Live Studio ProductionThe Brand asks for the arrangement and transmission of a live event with guests in a location or studio provided by FuorisaloneTV. FuorisaloneTV takes care ofof the direction. The video will be broadcast live on Fuorisalone TV and on the Facebook page of Fuorisalone.it, and will be made available on Fuorisalone TV until March 2021. The Brand will be provided with a copy of the files.cost: 3.000 € + VAT

Pack Pre-productionThe Brand requests Studiolabo to produce a promotional video of max 5 minutes.The video will be produced, edited, broadcast live and/or made available on FuorisaloneTV in on-demand mode until March 2021. A copy of the files will be provided to the Brand.cost: 4.000 € + VAT

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FUORISALONE.TV Commercial formatsVisibility dedicated to sponsorsSPONSORSHIP OF A SERIESWording “with the support of” on all pages where the series appears.Logo on the page of the series

SPONSORSHIP OF A COLUMN (THEMED VIDEO GROUP)Wording “with the support of” on all pages where the heading appears.Logo on the page of the series

ADV BANNER 1 block on the page of all series, after all covers1 headband on the page of all series, after all covers-1 block in the page of a non spon. address book after all videos1 band in the page of an unsponsored address book, after the videos-1 hp band under newsletter (1 only available on the platform)1 hp band above footer (1 only available on the platform)

BRAND LOGO IN THE FOOTERPossibility of adding the logo of the participating brands in the role of “sponsor” or “technical partner”

1000 € + VAT800 € + VAT

2.000 € + VAT800 € in aggiunta + VAT

800 € + VAT2500 € in aggiunta + VAT800 € + VAT2.000 € in aggiunta + VAT

2.500 € + VAT2.000 € in aggiunta + VAT

500 € + VAT

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2020Project Presentation

Fuorisalone MeetsWebinar

Formats dedicated to the Fuorisalone.it Webinar channel

FUORISALONE

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FUORISALONE

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It’s a Webinar platform that can be used by brands and companies to provide for seminars and presentations, during which remote audience can attend and discuss.A webinar is a public event that takes place on line. Thanks to Fuorisalone Meets who presents and conducts the event can use different online tools, showing slides, movies, discussing with other participants on a public or private chat.

Today is necessary beeing able to offer Webinar tools, in order to invite and get to know all the possible future clients and the ones who already use your products and services.

FUORISALONE MEETSNew webinar platform

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FUORISALONE MEETSDedicated interface for access to the Fuorisalone.it Webinar platformPRINCIPAL ROOM

logo brand

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FUORISALONE MEETSDedicated interface for access to the Fuorisalone.it Webinar platformINVITE ROOM

logo brand

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FUORISALONE MEETSDedicated interface for access to the Fuorisalone.it Webinar platformPERSONAL ROOM

logo brand

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- show products and services- sell- collect data from possible clients (registered users)- make known the design culture and the brand awareness - expand the network

Fuorisalone Meets will be active starting from May and fully operative starting from June 2020. Since today is anyway possible to buy a private “virtual room” to start planning meetings in collaboration with the staff of Fuorisalone.it.

FUORISALONE MEETSUsing a webinar, the Brand can:

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- Because the audience of Fuorisalone.it is the right target and is interested in your content.

- Because your private content can be easily communicated on Fuorisalone.it tools (social channels and magazine).

- Because the platform allows you to profile users and activate open calls to find new customers.

- Because Fuorisalone.it assists and helps you in the production and management of your content.

FUORISALONE MEETSWhy use this platform?

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Fuorisalone.it 2020Project Presentation

The company buys a virtual room on the FUORISALONE MEETS platform (date and timing to be defined).

- A link to the webinar is provided.- The company involves its audience by sharing the invitation link and registering its users.

The webinar is included in the schedule of FUORISALONE MEETS and communicated, unless the company wants to keep it private.

The company will be able to decide whether to activate a Public Chat or a Private Chat.

FUORISALONE MEETS - Commercial formats

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Fuorisalone.it 2020Project Presentation

Additional options: The company does not invite its customers but asks Fuorisalone.it to communicate the webinar on its social channels and newsletters. With an announcement, Fuorisalone.it invites its audience to subscribe, while seats last.

- Duration (additional slots of 30 minutes)

- Number of participants (additional slots of 40, for a maximum of 200)

- Webinar recording with video file delivery

FUORISALONE MEETS - Commercial formats

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Fuorisalone.it 2020Project Presentation

FUORISALONE MEETS - Commercial formatsPrivate pack / event / network

PRIVATE PACKWebinar lasting 1 hour max, with video recording and access for up to 200 participants.One-to-many communication. Public or private chat. Brand logo. Possibility of reporting the webinar within the schedule published on Fuorisalone Meets. List of participants provided by the Brand.cost 300 € + VAT

PACK EVENTWebinar lasting 1 hour max, with video recording and access for up to 50 participants. One-to-many communication. Private chat. Brand logo.Reporting of the webinar within the schedule published on Fuorisalone Meets.Participant list created through open call and communication on fuorisalone.it channels. Participation after registration and presentation of the participant list to the brand.cost 800 € + VAT

PACK NETWORKWebinar lasting 1 hour max, with video recording and access for up to 200 participants. One-to-many communication. Public or private chat. Brand logo.Possibility of reporting the webinar within the schedule published on Fuorisalone Meets Participants list created specifically for the brand.Participation after registration and presentation of the participant list to the brand.cost 1.300 € + VAT

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Fuorisalone.it 2020Project Presentation

Fuorisalone ChinaOfficial Fuorisalone profiles

- WeChat- Weibo- Editorial Plan - Opportunities

FUORISALONE

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Fuorisalone.it 2020Project Presentation

FUORISALONE

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Fuorisalone.it 2020Project Presentation

In May 2020 Fuorisalone.it will open its official accounts in China called FUORISALONE (Milan Design Week Fuorisalone) starting with the launch of the official Fuorisalone accounts on WeChat and Weibo.

The editorial plan for these channels includes the promotion of the best of Western design and content related to design history and project culture, but also the best of Chinese design thanks to the partnership with Shenzhen Creative Week.

On these channels we will give the opportunity to interested brands to broadcast live streaming events, talks and much more on different Chinese channels and platforms..

This will also be possible thanks to our partner Digital to Asia, a company that deals with Digital Marketing addressed to Chinese market.

FUORISALONE CHINAOfficial profiles of Fuorisalone in China

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Fuorisalone.it 2020Project Presentation

FUORISALONE CHINAChannel launch and relationship with Shenzhen - SZCW

While the strategy, content creation and management is carried out in collaboration with the company Digital to Asia, the part of promotion and communication to the Chinese public of professionals is developed in collaboration with the Design Department of Shenzen Creative Week, one of the three most important fairs in China, aimed at design and furniture.

With its 160k visitors and 500 brand exhibitors at its 34th edition in 2019, SZCW is the ideal partner to launch the project and present the channels to the professionals involved in the fair.The plan foresees the launch of the channels in May and dedicated communication in the spaces of the fair with the creation of an installation by Fuorisalone China hosted in the pavilions of the fair in order to increase the attention to the project.

more info: www.szcreativeweek.com

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Fuorisalone.it 2020Project Presentation

The client, once chosen the type of solution proposed, has to send the material to be published in a word format, in Italian or English or directly in Chinese.Images in jpg format, attachments in pdf or video version (various formats) are required. Also the graphic material of coordinated image is required, such as logos or other characteristic elements in editable vector format, .ai or .eps.

Studiolabo and Digital to Asia will develop together the content for local social networks, translating the texts into Chinese, layout the posts and articles and finally publishing the content, in accordance with the expectations of the Chinese market and the shared editorial calendar.

FUORISALONE CHINA - Commercial formatsHow to participate in the project

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Fuorisalone.it 2020Project Presentation

FUORISALONE CHINA - Commercial formatsPack Basic / live video / video

PACK BASIC1. Publication of two articles on We Chat; 2. Publication of two posts on Weibo(one warm up post + one follow up post);      cost 1.500€ + VAT

PACK VIDEO 11. Publication of an article in WeChat;2.Publication of two posts on Weibo (one warm up post + one follow up post); 3. Uploading a video of your choice:a. Direct streaming recording (full or edited, under 20 minutes);b. Generic video (brand history, event, installation, etc.) The videos must be finished products, made by the brand or by Studiolabo if the client has purchased other packages with the option (videos under 20 minutes).

cost: 1.500€ + VAT

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Fuorisalone.it 2020Project Presentation

FUORISALONE CHINA - Commercial formatsPack basic / video live / video

PACK VIDEO LIVE 21. Publication of two articles on WeChat;2. Publication of two posts on Weibo (one warm up post + one follow up post); 3. Uploading live streaming with Chinese host (streaming event communication both on WeChat and Weibo) on Chinese channels (ex. Tencent Video); 4. Upload a video of your choice (max 20 min) on Chinese channels. The videos must be finished products, made by the brand or by Studiolabo if the client has purchased other packages with the option (videos under 20 minutes).

cost: 3.000 € + VAT 

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2020Project Presentation

Fuorisalone Japanthe platform dedicated to Japan

- Communication platform- Services and consulting- Editorial plan

FUORISALONE

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FUORISALONE

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Fuorisalone.it 2020Project Presentation

Fuorisalone.jp is an online platform and a consulting service that aim to communicate the best of Japanese design, creativity and lifestyle through the typical occidental language and design-thinking, starting with the creation of dedicated communication tools.

It promotes to the Japanese public the best of design on stage in Milan during design week and connects the Italian-Japanese design community into a single network, creating a cultural and commercial bridge between the two worlds.

Fuorisalone.jp intends to represent the ideal container of all design projectsmade for and in Japan, strong of the relationship and of the privileged relationship with Milan and its Design Week. To achieve this goal over the next 3 years, Studiolabo will activate a series of collaborations in order to create an international network.

FUORISALONE JAPANThe design network between Italy and Japan

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Fuorisalone.it 2020Project Presentation

Japan today represents a strategically very important potential market, extremely stimulating and rich in contents, skills and craftsmanship excellences: a world that offers the possibility and the space to create important projects of great cultural and social impact.

In our experience in Japan we have noticed many incredible realities, present in different contexts but often without connection with each other and without relationship with western realities, especially with Milan despite the presence of Japanese brands and designers during Milano Design Week.

FUORISALONE JAPANWhy Fuorisalone Japan?

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Fuorisalone.it 2020Project Presentation

Fuorisalone.jp - written in Italian, English and Japanese - will not be a simple copy of fuorisalone.it. It will be a dedicated communication project, organized in sections and based on the idea of commercial formats, whose objectives are:

→ Promote! Opportunities dedicated to the Japanese market

→ Communicate! Services that support the relation between Italy and Japan

→ Showcase! The best of international design live at the Fuorisalone in Milan with a focus on Japan

→ Connect! A single design network between people, events, projects

FUORISALONE JAPANThe goals of Fuorisalone.jp

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Fuorisalone.it 2020Project Presentation

The aim is to make available from June 15, 2020 a section of the Fuorisalone.jp website dedicated to the promotion of previews and content produced by Fuorisalone Magazine and Fuorisalone.tv in order to reach the public of people involved in the Japanese creative field (architects, designers, companies, media) from our database.

Fuorisalone.jp aims to stimulate the interest of the Japanese public by producing a selection of editorial content and promoting advertisers in order to bring traffic on the main channels of fuorisalone.it, magazine, tv and social profiles.

Commercial formats will be defined soon.

FUORISALONE JAPAN - Commercial formats

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2020Project Presentation

Fuorisalone Digital

Solutions and proposals for participationCommercial packages - price list

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Fuorisalone.it 2020Project Presentation

The Fuorisalone.it platform offers different possibilities of membership depending on: the type of content you want to propose, the role and investment capacity.

The starting point is the subscription to the digital event page choosing among the three proposals offered in: Pack Basic, Plus, Extra.The minimum investment is 500 € + VAT, the highest is 2.000 € + VAT.Is possible to add a promotional adv format on the website or a schedule on social channels.

It’s also possible to integrate to this offer a format dedicated to Fuorisalone TV, Fuorisalone Meets, Fuorisalone China. Following the summary of the individual formats and the proposal of dedicated packages.

FUORISALONE DIGITALHow to be on the Fuorisalone.it platform

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FUORISALONE DIGITALOverview of the trade proposals

DIGITAL EVENT PAGE

PACK BASE : 500 € | PACK PLUS: 1.200 € | PACK EXTRA: 2.000 €

FUORISALONE TV

LIVE BROADCASTING: 1.000 € | LIVE PRODUCTION: 1.000€ LIVE STUDIO PRODUCTION: 3.000€ | LIVE PRE-PRODUCTION: 4.000 €

FUORISALONE MEETS

PRIVATE: 300 € | EVENT: 800€ | NETWORK: 1.300€

FUORISALONE CHINA

BASIC: 1.500 € | VIDEO LIVE 1: 1.500 € | VIDEO LIVE 2 : 3.000€

The costs indicated are to be considered VAT excluded.The purchase of at least three tools provides for a 20% discount on the indicated list price.

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FUORISALONE DIGITALOverview of the trade proposalsFuorisalone.it offers three packages that integrate different tools between Website, TV, Meets and China.

PACKAGE A

- Basic digital pack event page- Fuorisalone TV live broadcasting- Fuorisalone meets event

FS.IT + TV + MEETS

PACKAGE B

- Digital pack plus event page- Fuorisalone TV live studio broadcasting- Fuorisalone meets event

FS.IT + TV + MEETS

PACKAGE C

- extra digital pack event page- Fuorisalone TV live studio production- Fuorisalone meets network - Fuorisalone China basic

FS.IT + TV + MEETS + CHINA

cost: 1.800 € + VAT cost: 4.000 € + VAT cost: 6.200 € + VAT

These proposals are approximative only, they can be a starting point to which you can integrate a social plan, advertising spaces on the site, newsletters or articles on Fuorisalone Magazine.

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2020Project Presentation

Fuorisalone.itDigital platform reports and numbers in 2019

- Website- Magazine- Social media

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Fuorisalone.it 2020Project Presentation

Fuorisalone.it web www.fuorisalone.it

Data only related to the fuorisalone.it website for the 2019 event edition

single users: 316,000page views: 2,416,0000countries that have visited the website: 156

Fuorisalone.itDigital platform reports and numbers in 2019Web Sites

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Fuorisalone.it 2020Project Presentation

www.Fuorisalone.it

www.Fuorisalonemagazine.it

Fuorisalone.itDigital platform reports and numbers in 2019 Web Sites

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Fuorisalone.it 2020Project Presentation

Fuorisalone.itDigital platform reports and numbers in 2019 - Social Media

INSTAGRAMAPRIL 2019

FACEBOOKAPRIL 2019

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Italy

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T. 02 36.63.81.50F. 02 [email protected]

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