Niko Bonatsos

@bonatsos General Catalyst Partners

@bonatsos General Catalyst Partners

@bonatsos

$1Bn+ Fragmentation is a good sign◦ No dominant players

◦ Leaves room for innovation

New Regulation opportunity New Regulation opportunity◦ Barriers to entry

◦ Create Opportunities

Choose a market you aretruly passionate about

New vs. Existing

@bonatsos

Measure Top-Down & Bottom-Up◦ TD: Analyze the industry & pick your piece

◦ BU: Look into potential customers & revenue per user

Compare Results

@bonatsos

Trade Reports

New market…good luck!◦ Hard to gauge size

◦ Monetization Potential

◦ Competition◦ Competition

◦ Timing

◦ Fast moving waters

@bonatsos

@bonatsos General Catalyst Partners

“Make something people want” – PG

“Get out of the building” – Steve Blank

Brand is everything◦ Measure and improve -> Net Promoter Score

◦ Turn customers into brand ambassadors◦ Turn customers into brand ambassadors

Determine your allies and enemies

@bonatsos

Seek for FREE PR

◦ Techcrunch et al needs to report on something

◦ Recruiting

◦ Fundraising

◦ Early Adopters

Facebook Mobile Ads, New channels (e.g. Snapchat) Facebook Mobile Ads, New channels (e.g. Snapchat)

◦ Golden Time -> Cheap

NEVER pay for users/customers early on

◦ Spend that $$ improving your product/dating life

@bonatsos

Invest in growth and strategic value◦ Revenue and profit$ will follow in time (we hope)

◦ Leverage your strengths

Don’t focus on breaking even◦ Diminish profits and slow growth◦ Diminish profits and slow growth

Set personal goals (be realistic)◦ Funding requirements

◦ Exit expectations

◦ Time horizon

◦ Social life

@bonatsos

@bonatsos General Catalyst Partners