Fundraising Predictions: 2014 and Beyond (Texas Library Association)
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I enjoyed speaking July 9, 2014 during the Annual Assembly of the Texas Library Association in Austin at the Hyatt Regency. During the early portion of our "Great Recession," I spent a great deal of time researching and studying trends that affect nonprofit organizations and their fundraising activities. Several of the discussions in my 2014 presentation may be found in written form on Carolyn's Nonprofit Blog (carolynmappleton.wordpress.com). Numerous helpful links are included, and I continue to update my posts with new links as I discover them. I also referenced the following resource in my presentation, from the National Council on Nonprofits, "2014 Nonprofit Trends to Watch." I recommend it highly: http://www.par.net/Portals/0/2014-trends-to-watch.pdf.
Transcript of Fundraising Predictions: 2014 and Beyond (Texas Library Association)
Tried and True
• Each NGO is unique and has
developed its own fundraising
preferences
• Seek financial support in ways that
work best for your organization
• Build upon your strengths
• Continually review and refine
NGO = Non-governmental Organization
Sisyphus by Titian, Museo Nacional del Prado
(ca. 1548)
Having Said That …
• Competition for funding continues to
increase as more NGOs are formed
and needs for their services increase
• Economy has been slow to recover
• Government debt is at an all-time high
(and anticipated to increase)
Recommendations
• Decrease your dependence on government
funding
• Invest in private sector fundraising (individuals,
families, corporations and foundations provide
most charitable funding)
• Stewardship of existing donors is generally
lacking and could be improved sector-wide
Don’t Forget!
• Volunteers
• Women
• Boomers
• Professional advisors
• Communication tools including social media
(communication = stewardship)
• “High tech” tools to help you focus and do
more with less
• Crowdfunding
Thank You!
Carolyn M. Appleton, CFRE
Carolyn’s Nonprofit Blog carolynmappleton.wordpress.com
A few tools Carolyn recommends (partial list):
Bloomerang
The “Cloud”
Google Apps
Grasshopper
Microsoft & Red Cape Co.
NTEN: Nonprofit Technology Network
Open Table
Paperless Post
Social Media
SlideShare WealthEngine
National Council on Nonprofits:
http://www.par.net/Portals/0/2014-
trends-to-watch.pdf
