Fundraising potential of special events
-
Upload
deborah-spector -
Category
Business
-
view
104 -
download
1
description
Transcript of Fundraising potential of special events
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
Deborah Spector, PresidentCreative Solutions &
Fundraising Without Special Events? No Way!"
WARNING!Do not hold a special event without
proper planning!
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
Special Events are Key to Successful Fundraising
Special Events:Bring attention to your mission.Improve bottom line performance
and market share through new donors & sponsors.
Provide a captive audienceCreate a meaningful way to thank
your existing supporters.
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
Fundraising Event Characteristics
Generate funding streamsAre a means to an end, not an end
in and of themselves.Provide your experiential
marketing focus.Without events people may not
know – or care who you are!
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
Fundraising Event BenefitsCan be the most tangible
expression of an organization’s mission.
Offer an opportunity for supporters to donate their time, treasure, and talent to support a cause.
Gateway to sponsors
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
An integrated model
Your development plan includes events at
every level:
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
EVENTS AS PART OF YOUR DEVELOPMENT PLAN
BequestsRecognition Events
Capital CampaignsLaunch events for public phase
Major giftsTargeted Events
Annual GivingVolume Events
Event360 – www.event360.org
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
Experiential Marketing
“Research shows that face-to-face events have a greater return on investment than most other forms of advertising or public relations.”
Mike Cleary of Abcom
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
TAKE AWAY:
Events are the experiential aspect of your development efforts. Without them people may not know or care who
you are!
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
Brainstorming: Create Your VisionVision is your grand scheme of how you perceive your event,
what type to hold, who will attend, what you hope to accomplish.Vision gives you the energy to
move toward your goals. A visioning exercise allows everyone
around the table to share in the ownership of the goal and as such
the success of the event.
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
Special Event Timeline
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
Develop a Budget
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
Revenue Follows Good Communications
“Any group that does not have an effective communication program will raise only a fraction of the money they would otherwise attract.”
Fundraising Guru Roger CraverStrategic Communications for Nonprofits
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
Promoting Your Special Event
Plan publicity early Budget ahead Define your target audience Set Goals Develop a strategy Know your deadlines
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
Website Newsroom
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
Why Social Media?
Special events that are promoted through social media increase their outreach, revenues and participants.
Participants who use social media in event fundraising were also among the top fundraisers for their respective events.
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
Social Networking Sites
Twitter.com – tell everyone about your fundraiser in 140 characters
FaceBook.com – tell everyone in your network about your fundraiser
LinkedIn.com – professional nonprofits ‘share’ information about fundraiser
YouTube.com – create a video for your fundraiser
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
Sponsorships
A sponsorship is a contract entered into between a company and an organization for marketing purposes that includes rights and benefits.
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
Keys to Sponsorships
North American businesses spent more than $17.2 billion sponsoring events in 2010. These included charity galas, athletic contests, concert series, and the like -- according to IEG Sponsorship Report.
Why are sponsors important?
Sponsorship provides financial contribution to a nonprofit event or program.
The nonprofit promotes a company’s involvement.
The company in turn promotes the cause to a wider audience.
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
What is Ultimate Goal of Sponsorships?
Sponsors pay a fee that helps cover the costs of a fundraising event, so that more of the funds paid by attendees go to the nonprofit or charity.
Your goal should be to get enough money from sponsors to pay for all costs, so that 100% of the money generated by individual attendees goes to your organization.
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
Atlanta Jewish Film Festival
Case study
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
Independent Fundraising EventsIFE are activities designed and run
by non-staff to raise money on behalf of a specific nonprofit organization.
They are conducted locally by individuals with minimal support from the beneficiary organization.
The types of activities that these local supporters conduct are quite literally endless. Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
Benefits Of IFE An effective addition to any
organization’s development portfolio. Independent fundraisers are more likely
to have a much stronger and direct emotional connection to the organization.
An IFE program is a great way to give these highly dedicated individuals the opportunity to match their passion without the limitations of traditional fundraising events. Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
How to Support Independent Fundraisers
Develop a secure website with useable tools:
Media Kit and publicity guide Approved logos, graphics, banners,
stickers Informational pieces Personal fundraising page for online donations Printable donation forms Registration materials Staff support Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
IFE Challenges Budgeting Revenue Justification of Costs Connecting with IFE donors Supplies and Giveaways Reputation/Brand Risk Shortage of staff support Unavailability of board members to
participateZach Anderson, Canadian Internet Summit
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
IFE Programs
Alex’s Lemonade Stand – Fighting Childhood Cancer Once Cup at a Time - www.alexslemonade.org
Team Fox – Michael J. Fox Foundation for Parkinson’s Research – www.michaeljfox.org
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
December 2011Creative Solutions & Innovations
| www.creative-si.com | 404.325.7031
ResourcesSponsorships:
• Patricia Martin, Made Possible By: Succeeding With Sponsorship Jossey-Bass, 2004
Communications:
• Kathy Bonk, Henry Griggs, Emily Tynes, The Jossey-Bass Guide To Strategic Communications For Nonprofits, Jossey-Bass, 1999
• MarketingProfs - http://www.marketingprofs.com/
Using Social Media:
• Using FaceBook for Your Nonprofit- http://www.techsoup.org/community/facebook/index.cfm
Special Events:
• How to Make the Most of Your Special Event - http://nonprofit.about.com/od/fundraising/a/specialevents.htm
• Alan L. Wendroff, Making the Most of Special Events, Jossey-Bass, 2003
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
December 2011
Thank You!
Please contact [email protected] for
sample budgets, event management timelines or film festival promotion template.