Effective Fundraising - brick-work.org€¦ · Effective Fundraising. always ... •staff...
Transcript of Effective Fundraising - brick-work.org€¦ · Effective Fundraising. always ... •staff...
Effective Fundraising
always…
• do your homework & be prepared
• put yourself in their shoes
• use your imagination
• be flexible
• be professional
• keep them close
• say thank you…whenever you get the chance
charitable trusts & foundations
• their purpose is to give money away
• 8,000 trusts donate £3billion every year
• research & stay focused
• make connections – internal & external
• read guidelines thoroughly & submit well thought out application
• rarely fund retrospectively – “trusts like to be enablers”
corporate partnerships
• one off or multi year gift
• sponsorship – brand awareness benefits
• staff fundraising – events, etc or payroll giving
• cause related marketing – look for synergies with your project
• pro-bono or secondment
• gifts in kind
• charity of the year – often staff vote
what’s in it for me?
• identify the benefit to both parties
• what impact for your project?
• what impact for their business & customers?
• draw up a contract
• outline the relationship & agree expectations
• reporting, payments & review
friends’ schemes
• regular gift with some benefits in return
• different levels, names & benefits
• aim – to grow a loyal donor base
• consider the purpose of your scheme
• one off project or annual revenue?
• open to anyone or invitation only?
• keep it interesting – vary the benefits
• what benefits will you offer?
• newsletter, events, behind the scene tours of your project,
recognition board…
major donors
• compelling case for support
• involvement of key players
• access to HNWIs
• good research
• engagement opportunities
• patience & resilience
• don’t rush
• willingness to network
• do what you said you would…deliver
• thank, thank, thank!
gift aid
• free money for very little effort
• scheme from HMRC which allows you to increase the value
of gifts from individuals by 25% at no extra cost to the donor
• just need a completed GA declaration
legacies or gifts in wills
• the ultimate gift - often the most valuable
• long term strategy - not immediate results
• “drip-feed” in all communications
• can prepare simple wording to make it easy to do
• remember a charity in your will week
• don’t feel embarrassed to broach the subject
resources to get you started
• talk to everyone you know – local press & business people
• good old www.google.co.uk
• rich lists – www.prospectingforgold.org
• local library – directory of grant making trusts,
www.trustfunding.org.uk and www.charitycommission.gov.uk
• your competitors / similar projects – who supports them?
• free funding guide downloadable at www.brick-work.org