1. Getting There How REALTOR Organizations can achieve fundraising success, without draining local association time or resources

2. Why Fundraising is Important

Itsupportscandidates that support us

Itempowerslobbying efforts

Itfundsissues important to the industry

It helpspromotekey messages

Itsendsa statement to other groups

It shows ourcollective strength

It shows ourdedicationto our causes

3. There is noFUNin Fundraising

Fundraising is the least enjoyable element of Government Affairs

It can also be our most powerful statement

It is also

Theeasiestpart of the job that wedont do !!! 4. WHATArent We Doing?

MostNon-Contributorsclaimthey were never askedto contribute to the PACs

• Dues Billing, Solicitations, Special Programs, Fundraising Events

• Articles, Emails, discussions, events

Contributorsremember these requests

Non-Contributors DONT

5. Where is the Disconnect?

Top Contributors cite a request from Brokers, Mentors, and Leaders is whatstartedtheir support for the PACs

Mailings are reminders ofWHYthey support the PACs annually

A successful program breeds aCULTURE OF SUPPORT

6. Start WithLEADERSHIP

They have already Bought In

Get Higher Commitments

Continue through committee structure

Get Quotes & Testimonials

7. Bring in theBrokers

Brokers are key to the office

Appeal to their interests

• Ease of Transaction

• Speed of Transaction

• Availability of Quality Agents

• Lower Taxes / Licenses / Fees

• Limited Exposure to Liability

Get their commitments in the $500+ range

8. Support in theBrokers

Provide Brokers with the materials they need

• Plans for an effective fundraising office meeting

• Handouts on political efforts

• Speakers for office meetings

• Regular and Timely Updates

• Lists of agents who have / havent committed

• Training materials for new agents

• Education for seasoned agents

MAKE CONTRIBUTIONS AS EASY AS POSSIBLE &

GET FEEBACK ON AGENT INVOLVEMENT

9. TargetTOP-PRODUCERS

They have the most to lose

Change Messages to their interests, which are:

• Freedom to represent clients

• Limited restrictions on trade

• Fewer process changes

• Lower taxes / fees / licenses

• Ability to maintain their system

Get commitments at higher levels

Get Quotes & Testimonials

10. TargetSEASONED AGENTS

Often mentors, a vital resource in developing a culture of commitment

Identify their motivations, such as:

• Preserving the right toservice clients

• Lower fees / taxes / costs of transacting real estate

• Competent and well versed agents

• Fewer changes to theirbusiness model

• Preservation of theirBook of Business

Get their commitments above basic levels

11. Create Opportunities

Get New Agents Early

• If they contribute from the start, theyll continue

• Focus on the value of the PAC

• Solicit early, push when theyve succeeded

• Show them successful models, and whos involved in the PAC

12. What aboutAffiliates ?

Much of your efforts benefit their business models and industries

All members are able to contribute

Their support can go a long way with the agents they work with

AND

THEY ARE ALWAYS IN THE OFFICES!

13. Seem to beEVERYWHERE What Role doesPAC FundraisingPlay in - Focus on1 item a monthand in 1 year youll beEVERYWHERE! Association & MLS Staff Association Facilities Caravan & Office Mtgs. MLS Events Education Dues Billing Articles Newsletter E-mail Website Orientation 14. Getting There How REALTOR Organizations can achieve fundraising success, without draining local association time or resources CHIP AHLSWEDE www.RegalStrategies.com [email_address] (714) 402-1430