Marketing week 2013 online pr and social media fundamentals michelle goodall
Fundamentals of Social Media (Part 1)
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Fundamentals of Social Media February 10, 2010
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A brief overview of four major social networks (Facebook, Twitter, YouTube and Flickr). Presented to the Lawrence Chamber of Commerce on February 10, 2010.
Transcript of Fundamentals of Social Media (Part 1)
Fundamentals of Social MediaFebruary 10, 2010
Quick Survey…
Do you belong to a social network like Facebook, LinkedIn, MySpace or Twitter?
Quick Survey…
Do your friends belong to or use social networks?
Quick Survey…
Do you use a social network for business purposes?
Quick Survey…
Do you ever use peer reviews before making a purchase?
Quick Survey…
Do you just not get this Twitter stuff?
How does Social Media work?
Free or low-cost tools that allow
people to communicate
with each other.
Multimedia tools let users tell stories
in new ways.
How does Social Media work?
Social Media is Conversation
Social Media lets people connect with each other based on common interests.
Who uses it?
73% of online adults are on Facebook
51% of online adults post and share content created by themselves
19% of online adults use a status updating service
- PewInternet.org
Why should I care?
93% of Internet users believe all companies should have a social media presence
85% of Internet users believe companies should interact with them via social media
56% of Internet users feel a stronger connection with companies that reach out to them using social media
- Cone Research
Why should I care?
Social media is one more way you can create & maintain important relationships & networks.
How can a small business use social media?
Customer ServiceReal-time alerts Let businesses Publicly Address customer Service issues.
Find New Business
Search tools help you expand your network and
identify business opportunities.
Free Publicity
44% of Twitter users are there to find exclusive offers.
70% of Twitter users have
participated in a brand-sponsored
contest.
Breaking down the basic tools
• Free• Complex social network• Over 400,000,000 users world wide
• Individuals have profiles• Highly-customizable security features
Applications let users customize profiles and share content from other social media sites.
Businesses set up public pages (NOT profiles) to create their communities.
Pages do not have the same privacy restrictions available to profiles.
To set up a page, you must have an individual profile.
A page can have one or multiple administrators.
Administrators can edit and publish content on
the page.
Add contact info, hours, photos, videos and blogs. Create & market events about your business.
The Insights feature lets businesses monitor statistics about their page.
Questions?
Breaking down the basic tools
• Free• most popular video site• Over 25% of all Google searches end
on YouTube
• Channels (profiles) and avatars are customizable
• Users can subscribe to other users’ channels
Upload as many videos (up to 10 minutes long, 2GB in size) as you want.
Videos can be public or private.
Videos don’t always have to look professional
Unlike Facebook, a YouTube account can only have one admin.
Users can track statistics on views, demographics, embeds and geography through the Insights feature.
Integrate content by sharing videos on Facebook
Partners and non-profits can participate in sharing programs to boost views.
Visit: www.youtube.com/partners
OR
Visit: www.youtube.com/nonprofits
Questions?
Breaking down the basic tools
• Basic = Free, Pro = $60• Users upload photos & short videos
Photos can be organized into sets.
Then anyone can share or embed the slideshow on another Web site.
Tagging photos allows Flickr to act like Google search for pictures.
Video uploads are limited to 90 seconds in length and two uploads per month.
Track views for photos and
videos on each object’s home
page
Questions?
Breaking down the basic tools
• Free• Part social network, part “microblog”• Customizable backgrounds and avatars
(profile pics)
What’s a “microblog?”
Every post is limited to 140 characters… making it a tiny blog,
or “microblog.”
You build a network by following other users.
By following users, you can see their tweets.
When you follow a user, their Tweets appear on your home page and vice versa.
Communicate with other users within messages by typing @[insert username].
The system alerts the user that you’ve mentioned them.
Use the Direct Message (DM) feature to send a private message.
You can only DM someone if they are
following you.
Users can make their accounts “private.”
This means other users can’t see your Tweets unless you give them access.
Hashtags (#) organize Tweets by topic.
Using a hashtag lets users follow live events, find fresh info & discover new people.
Lists let users organize the people they follow via customized categories.
Lists can be public or private.
Desktop applications make managing Twitter easy.
Other third-party apps let you shorten and track links; share photos and record videos.
www.search.twitter.com
Advanced Search
Find information based on specific words, locations, dates and users.
Live search demo
March 9, 2010: Real Estate Workshop
www.ljworldstore.com
April 29-30: The Free State Social
www.freestatesocial.com
Discount code: “mashable”
Questions?
Next week:
Practical examplescase studies
time management tools
