What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass...

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What We Will Cover Today • Getting Started with Social Media • Developing a Social Media Compass • Auditing and Listening Programs • Evaluating Your Homebase • Fundamentals of Search Engine Optimization • Social Media Content Development • What Sandboxes Do You Want To Play In? • Defining Success – Keys to Measurement

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Transcript of What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass...

Page 1: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals.

What We Will Cover Today

• Getting Started with Social Media• Developing a Social Media Compass• Auditing and Listening Programs• Evaluating Your Homebase• Fundamentals of Search Engine Optimization• Social Media Content Development• What Sandboxes Do You Want To Play In?• Defining Success – Keys to Measurement

Page 2: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals.

Start Your Engines!

Page 3: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals.

• D eepen connectivity to customers/employees/partners• R aise company awareness & strengthen reputation• I nvent new uses for existing content• eV aluate the impact of a dying media model• E mpower your audience by turning customers into fans

DRIVE Relationships

Page 4: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals.

Compass Lab Session

Page 5: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals.

Listening Program

Page 6: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals.

Monitoring Tools & Terms

Page 7: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals.

Listening Lab Session

Page 8: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals.

Homebase Evaluation

Page 9: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals.

Homebase Lab Session

Page 10: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals.

Search Engine Optimization

80-90

Page 11: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals.

Progression to SEO Friendly Sites

Page 12: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals.

SEO Lab Session

Page 13: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals.

Content: Planning & Development

Page 14: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals.

Content Planning Lab Session

Page 15: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals.

Which Sand Box Do You Play In? Distribution and Outpost Strategy

Page 16: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals.

Original Content Sharing

Page 17: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals.

Building Blogger Relationships

Page 18: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals.

Building Blogger Relationships

Page 19: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals.

Keys to Honing Social Media Programs and Growing Communities

Page 20: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals.

Blog Research Lab Session

Page 21: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals.

Measurement: Defining Success

Social Media Campaign Goals & Metrics

Exposure

Engagement

Influence

Action

ROI

Page 22: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals.

Measurement Lab Session


Social Media and Social Media Marketing

Social Media and Social Media Marketing

MALL BUSINESS SURVIVAL CAPABILITIES AND POLICY ...€¦ · Panel C: Small Business Workers – Homebase National Panel D: Small Business Payroll – HomeBase National. FIGURE 6: (continued)

MALL BUSINESS SURVIVAL CAPABILITIES AND POLICY ...€¦ · Panel C: Small Business Workers – Homebase National Panel D: Small Business Payroll – HomeBase National. FIGURE 6: (continued)

Rebuilding HomeBASE

Rebuilding HomeBASE

M:\Social Media\Social Media Workshops\Step Into Social Media July 2010

M:\Social Media\Social Media Workshops\Step Into Social Media July 2010

Social Media Roundup - Social Media Planning

Social Media Roundup - Social Media Planning

Social Media and more Social Media

Social Media and more Social Media

Social Media Week: Social Media University

Social Media Week: Social Media University

Resource Allocation and Monitoring Strategies€¦ · Resource Allocation and Monitoring Strategies Cynthia Nagendra Jason Satterfield HomeBase Laura Gillis Center for Social Innovation

Resource Allocation and Monitoring Strategies€¦ · Resource Allocation and Monitoring Strategies Cynthia Nagendra Jason Satterfield HomeBase Laura Gillis Center for Social Innovation

FIELD GUIDE RE-HOUSING€¦ · Hotel Operations Hotel Social Services Homebase DHS Homebase Hotel Assignment III. Engagement Milestones DHS Directory8 IV. Case Files 9 Homebase Documentation

FIELD GUIDE RE-HOUSING€¦ · Hotel Operations Hotel Social Services Homebase DHS Homebase Hotel Assignment III. Engagement Milestones DHS Directory8 IV. Case Files 9 Homebase Documentation

SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts.

SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts.

Kitchen Garden Project - presentation to Homebase

Kitchen Garden Project - presentation to Homebase

SOCIAL MEDIA - Infinity Marketing Group · The Importance of Social Media ... Using Social Media Boosts Your Brand’s SEO The Social Media Landscape Social Media and Social Networking

SOCIAL MEDIA - Infinity Marketing Group · The Importance of Social Media ... Using Social Media Boosts Your Brand’s SEO The Social Media Landscape Social Media and Social Networking

Notation Key Homebase | 8th-Note Triplet Groove

Notation Key Homebase | 8th-Note Triplet Groove

1 Outline of Presentation Homeless Services in NYC: The Origins of the HomeBase Program NYC’s HomeBase Program HELP USA’s HomeBase Program: Preventing.

1 Outline of Presentation Homeless Services in NYC: The Origins of the HomeBase Program NYC’s HomeBase Program HELP USA’s HomeBase Program: Preventing.

Jamie Oliver's Kitchen Garden Project - presentation to Homebase

Jamie Oliver's Kitchen Garden Project - presentation to Homebase

Power point presention of social media, social media optimization ,ppt of social media marketing, social media marketing

Power point presention of social media, social media optimization ,ppt of social media marketing, social media marketing

HomeBase Sym Program 1-31-14

HomeBase Sym Program 1-31-14

CoC Policies & Procedures Checklist · HomeBase would recommend that all of these entities consider whether implementing consistent policies and procedures would help ensure ... [HomeBase

CoC Policies & Procedures Checklist · HomeBase would recommend that all of these entities consider whether implementing consistent policies and procedures would help ensure ... [HomeBase

KITCHENS BY HOMEBASE

KITCHENS BY HOMEBASE

Welcome to Mrs. Abbott’s Homebase

Welcome to Mrs. Abbott’s Homebase