Fueling a Culture of Sustainability: Using Behavior Design Technology to HR's Benefit

Fueling a Culture of Sustainability:

Using Behavior Design Technology

to HR’s Benefit

August 11, 2015

Susan Hunt StevensCEO & Founder, WeSpire

@huntstevens

Renee LertzmanEngagement Strategist & Author@reneelertzman

Katie RyanSenior Manager of Sustainability,

NRG@Katie_A_Ryan

Tweet at us during the webinar! @goWeSpire

TODAY’S SPEAKERS

https://twitter.com/Katie_A_Ryan

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August 11, 2015 | WeSpire Webinar

Fueling an organizational culture of sustainability:A psychological approach

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What is your fantasy?

What does success look like for you?

How do you think about your community, employees, people?

Fueling an Organizational Culture of Sustainability

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Real engagement unleashes our potential, leverages our innate need to

experience ourselves as creative, contributing beings.

Engagement is about harnessing what is existing, and channeling it optimally.


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How can we get people to care?

How do we get people to engage?

What if these are the wrong questions?


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ACKNOWLEDGE ME (know and understand my anxieties, my ambivalence and my aspirations)

LOVE ME (let me know you care and support)

ENGAGE ME (show me that my actions matter and I am a stakeholder)

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It’s about giving people permission.

Socially.Organizationally.

Emotionally.Behaviorally.Cognitively.


DRIVERS OF ENGAGEMENT:

Purpose &RelationshipsSusan Hunt Stevens, WeSpire

The Evolution of Employee Engagement

Contributing Factors to Engagement:- Great managers- Program transparency- Employee choice & collaboration

Top 3 Programs Employees Want:- Volunteering

- Sustainability

- Health & Wellness

[email protected] | www.wespire.com

1. WeSpire. 2015. The Evolution of Employee Engagement. (Download on WeSpire’s Resources Page at wespire.com)

THE POWER OF POSITIVE ACTIONS

Employees are far more engaged

when their work gives them an opportunity

to make a positive difference in the world.1

1. Aon Hewitt’s “2014 Trends in Global Employee Engagement” (Wall Street Journal, April 30, 2014)


• Become aware of unconscious assumptions that get in the way of action.

• Tap into the places people care about.

• Empower & inspire action


Behavior Change: how to get people to care enough to take action?

Intent to Action

The Science of BehaviorBehavioral science and the power of social and game mechanics create an interactive platform that encourages employee motivation, collaboration, and communication.


1. Employee wants to save electricity

2. Employee sees others in org who use smart strips

3. Employee receives email of office energy initiative

4. Employee requests smart energy strip for desk

Employee Engagement Goal: Save Electricity

A Proven Methodology


Run behavior-based engagement programs

Measure impact on outcomes data

Drives Positivebusiness impact

Use data to create better programs targeted more intelligently

Our Impact

45+ countries

2.8M actions completed

$250 saved per employee

^Since July 2014, WeSpire Customer Impact


Growing a culture of sustainability

Inspiremenrg

This presentation contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements are subject to certain risks, uncertainties and assumptions and typically can be identified by the use of words such as “expect,” “estimate,” “should,” “anticipate,” “forecast,” “plan,” “guidance,” “believe” and similar terms. Such forward-looking statements include our future growth and financial performance, Company operations, developments in renewables, and project development. Although NRG believes that its expectations are reasonable, it can give no assurance that these expectations will prove to have been correct, and actual results may vary materially. Factors that could cause actual results to differ materially from those contemplated above include, among others, general economic conditions, hazards customary in the power industry, weather conditions, competition in wholesale and retail power markets, the volatility of energy and fuel prices, failure of customers to perform under contracts, changes in the wholesale and retail power markets, changes in government regulation of markets and of environmental emissions, the condition of capital markets generally, our ability to access capital markets, unanticipated outages at our generation facilities, adverse results in current and future litigation, failure to identify or successfully implement acquisitions and repowerings, the inability to implement value enhancing improvements to plant operations and companywide processes, our ability to realize value through our commercial operations strategy, and our ability maintain successful partnering relationships. NRG undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. The foregoing review of factors that could cause NRG’s actual results to differ materially from those contemplated in the forward-looking statements included in this Investor Presentation should be considered in connection with information regarding risks and uncertainties that may affect NRG's future results included in NRG's filings with the Securities and Exchange Commission at www.sec.gov. Statements made in connection with the exchange offer are not subject to the safe harbor protections provided to forward-looking statements under Private Securities Litigation Reform Act.

April 18, 2023 21inspireMEnrg Program Overview

SAFE HARBOR STATEMENT

About NRG

Our vision is to catalyze the shift to a sustainable energy future while aggressively growing our business.

“We have a moral imperative to fight climate change”

~David Crane, CEO NRG


NRG’s Long-Term Sustainability Vision

Time with WeSpire: Launched a small pilot at end of 2014, rolled out company-wide in January

Purpose within our organization:• Comprehensive employee sustainability engagement program, serves as

solution to “internal communications whiplash”

• Designed to inspire our diverse and growing workforce to live more sustainable professional and personal lifestyles

• Incorporates attractive sustainable incentive packages, competitions, opportunities

Results to date:~20% of workforce enrolled, engagement fluctuates pending campaign


Meet Inspiremenrg

• Successful, sustainability-oriented launch:

— Armed every employee with bamboo utensils + note printed with soy-ink

— Ran a sign-up and participation incentive to win a gift certificate towards an eco-friendly vacation

— Other business group rolled out an online platform for health and wellness 24hrs later

• Relevant projects to leverage news cycles:

— Quickly turned on the “Drought Busters” project live following California’s historic water reduction announcement

— Easy to push an “Earth Month” activity live

• Customized campaigns

— Created a custom campaign for a large inter-company workshop

— Working on a project to help onboard new employees

• Ongoing opportunities for recognition:

— Periodically reward “super users” with points and prizes

— Able to use actions and comments from the platform in other internal communication channels

• Team building and competitions:

— Easy way to quickly engage and measure activity from our summer college interns

— Inspired at least 2 groups to proactively use the platform to run additional contests

— Participants can “game” the system if solely based on points

— Still figuring out how to run inter-team competitions seamlessly


What’s Working and What We’re Learning

One Ton Each Designed to help employees at NRG reduce their

carbon footprint by one ton.

Perfect for launch and supporting our company vision

Green Commutes Designed to address commuting impacts and inspire

employees to use alternate commuting methods that help the planet, and their health.

Looking to use resulting data support sustainability reporting needs

Drought Busters Supports and educates on water-reduction activities

Provides stats and actions for use in local campaigns

All projects educate and measure action to encourage healthy growth April 18, 2023 26inspireMEnrg Program Overview

Projects We Like

Thank You!For more information, visit:

Renee Lertzman, PhD:

[email protected]

http://reneelertzman.com

Susan Hunt Stevens /

WeSpire:

[email protected]

http://www.wespire.com

Katie Ryan / NRG:

[email protected]

http://www.nrg.com @goWeSpire

mailto:[email protected]

http://reneelertzman.com/


http://www.wespire.com/


http://www.nrg.com/

Fueling a Culture of Sustainability: Using Behavior Design Technology to HR's Benefit

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